Tesco

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• Fresh Easy's Ford heads Peter Rabbit

  - 2008-02-02

  Children's food brand Peter Rabbit Organics has appointed former Tesco Fresh & Easy Neighborhood Market operations manager Ben Ford as its new chief executive. Ford has spent the past two years in Tesco's international division, working on the launch of the retailer's Fresh & Easy chain in the United...

  Tags: brand, Branding, food, Ford Motor Co., Manufacturing, MARKETING, Tesco

• My choc horror

  - 2005-11-28

  Byline: By Lisa Hutchinson Customer gets insulting reply after complaining about store selection Red-faced supermarket bosses are investigating after a store sent an insulting letter to a customer who complained about their chocolate selection. Margaret Cooper wrote to Tesco in Jesmond, Newcastle, to ask why they had...

  Tags: Branding, Cooper, MARKETING, Tesco

• The letter to Margaret

  - 2005-11-28

  Dear Mrs Cooper With regards to the comment card that you recently bothered us with we would like to point out the following: 1. You seem to be the one of the few customers who enjoyed the Menier chocolate and the sales of this brand were not adequate...

  Tags: Branding, chocolate, Cooper, Manufacturing, MARKETING, SALES, Tesco

• Evening Standard, London, Anthony Hilton Column.

  - 2004-05-10

  By Anthony Hilton, Evening Standard, London Knight Ridder/Tribune Business News May 10--BEWARE THE CELEBRITY CHIEF: It has become fashionable in recent times to blame the decline of Marks & Spencer on Sir Richard Greenbury, the long-time chief executive of the famous department...

  Tags: brand, Branding, CEO, Hilton Hotels Corp., MARKETING, Marks & Spencer, Sir, Tesco

• Vox shop: Tesco eyes Ben & Jerry's territory … luxury ice cream struggles in Somerfield … impulse looks lively at Nizafreeze

  - 2004-03-20

  NICK HIPWELL ICE CREAM BUYER, TESCO </ADD> The main trends are the development of healthy living ice creams, the growth in indulgent flavours and the expansion of confectionery brands. We are making our Tesco Finest range more indulgent and need to...

  Tags: Ben & Jerry, Branding, Handhelds, HARDWARE, MARKETING, Tesco

• Thailand Discount Store Chain Offers New House Brands for Lower-Income Buyers.

  - 2002-04-23

  By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Apr. 23--The discount store chain Tesco Lotus has introduced an additional house brand for products catering to lower-end consumers. Khumkha, Thai for "worthiness", is the third house brand under the...

  Tags: Bangkok Post, brand, Branding, IBM Corp., MARKETING, Tesco

• Tesco fights on over Levi's

  - 2002-01-12

  Tesco is continuing its legal fight to sell cheaper, grey market Levi's jeans in the UK. The European Court of Justice in Strasbourg ruled last month that the multiple could not source Levi's jeans from outside the EU without the brand owner's permission. But Tesco is appealing the case...

  Tags: Branding, European Court, MARKETING, Tesco

• Crest of the wave

  - 1998-08-22

  * He was very orderly when stacking shelves at Tesco but broke all the rules to create an outstanding designer hair care brand. Celebrity hairdresser Nicky Clarke has an unusual confession to make. "I just love shelf stacking" he confides. The only other job he has ever had...

  Tags: brand, Branding, formulation, MARKETING, salon, Tesco