Resources

3 Resources for

branding and travelocity.com lp

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...; Branding definition on BNET »

A Case Study in Handling Corporate Screw-Ups: We've written posts offering general guidance on how to handle a corporate screw-up, as well as our thoughts on various companies' responses to public misfires and mistakes, but sometimes nothing is as illuminating as a real life case study. Last week, Business Week offered an interesting look at how Travelocity...; Tags: Branding, Corporate Communications, Fare, Jessica Stillman, Marketing, Travelocity.com LP; Blog posts 2007-10-02
Travelocity purchases Las Vegas ticket seller.: By Matthew Crowley, Las Vegas Review-Journal Knight Ridder/Tribune Business News Sep. 1--Travelocity, an online travel arranger, on Tuesday said it acquired Allstate Ticketing, a Las Vegas show tickets and tour seller, for $25 million in cash. Travelocity, a unit...; Tags: Allstate Corp., Branding, E-mail, INTERNET, MARKETING, SALES, Travelocity.com LP; Research articles 2004-09-01
Fort Worth Star-Telegram, Texas, Jim Fuquay Column.: By Jim Fuquay, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News Apr. 16--The five-letter crossword answer was "fares." But it was the clue, "Travelocity.com info," in `The New York Times' crossword puzzle that had Travelocity Chief Executive Terry Jones smiling. ...; Tags: Branding, Jones, MARKETING, New York Times Co., Travelocity.com LP; Research articles 2002-04-16