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• Hacker Delivers Mixed Bag of Internal Twitter Docs to Blogger

  BNET - 2009-07-15

  TechCrunch got one of those gifts yesterday that every journalist dreams of -- a cache of 310 internal documents from Twitter that includes business projections, product plans, project pitches -- and also personal information about company employees, including co-founder Evan Williams and his wife. Thus, this is...

  Tags: Document, Journalist, Hacker, Twitter, Blogger, Michal Arrington, Internet, Hacking, Blogging, Branding, Security, Marketing, David Weir

• The Business Lessons from Twitter's Role in Iran

  BNET - 2009-06-20

  This is not a good time to hold a title like the "Supreme Leader" in Iran. For a week now, huge crowds of protesters have been defying Iran’s autocratic leadership to demand political change. Over that time, it has become clear that what started as a protest...

  Tags: Web, Protest, Brand, Twitter, CNN, Iran, #IranElection, Branding, Channel Management, Marketing, David Weir

• Google And Facebook Feeling Twitter Pressure

  BNET - 2009-06-18

  Search is dead; long live real-time search. Twitter playing such an integral role in the Iranian election protests that the U.S. State Department asked its management to delay a maintenance shutdown only hastened the inevitable. Like it or not, Twitter is here to stay, and competing search engines know it....

  Tags: Google Inc., Facebook, Robert Scoble, Twitter, Branding, Search, Marketing, Michael Hickins

• Manage Multiple Twitter Accounts with Splitweet

  BNET - 2009-05-29

  The jury's in: Twitter has bona fide business value. Of course, as heavy users quickly discover, it's not always the easiest service to manage. Enter Splitweet, which helps you manage multiple Twitter accounts and monitor your brand. Specifically, the free service lets you...

  Tags: Twitter, Branding, Marketing, Rick Broida

• How to Track Your Brand on Twitter

  BNET - 2009-05-07

  As I mentioned before, you don't need to actually join Twitter to track conversations about your brand on the platform. The Twittersphere is flooded with hashtags, those coded phrases preceded by the '#' character that many folks use in their posts. Hashtags allow Twitter users to...

  Tags: Brand, Twitter, Twittersphere, #KFC, RSS, Branding, Internet, Marketing, Stefan Deeran

• Twitter Is/Is Not a Serious Marketing Tool

  BNET - 2009-04-14

  For marketers trying to get a handle on how Twitter can be used to connect with customers and potential customers, John Sviokla has some very sound advice: Understand the medium and what you want to get out of it. Babson business professor Thomas Davenport has some advice,...

  Tags: Twitter, Social Networking, Productivity, Marketing Research, Branding, Online Communications, Marketing, Advertising & Promotion, Sean Silverthorne

• Should Twitter Start Worrying More About Its Brand?

  BNET - 2009-04-13

  I've been blissfully out of touch the last few days â€" except for occasionally reading The Boston Herald, so I missed the fact that Twitter was infiltrated last week by a worm. A worm named Mikeyy. In fact, the back and forth about the worm has been, so, well, back...

  Tags: Brand, Branding, Catharine P. Taylor, Marketing, Security, Tweetdeck, Twitter, Viruses And Worms

• Pay Per Tweet Scandal in U.S. = Secret Sponsor Deal in U.K.

  BNET - 2009-04-11

  Thanks to first-rate investigative work by Marshall Kirkpatrick at ReadWriteWeb, we now know that companies including Apple, Skype, Flip, StubHub and Box.net have started paying Twitter users to hawk their products. Yuck! It's all part of an effort to monetize the fastest-growing online phenomenon since, well, since...

  Tags: Journalist, Twitter, Branding, Marketing, David Weir

• Twitter's Brand-Building Power: Can You Afford to Ignore It?

  BNET - 2009-02-05

  I'm being followed by a meerkat -- and not just any meerkat, but an English-speaking, Russian meerkat called Aleksandr, founder of Compare the Meerkat.com. If that wasn't enough to make me and others question my sanity, I'm following him too. Being followed is...

  Tags: Brand, Twitter, Insurance, Branding, Financial Planning, Business Operations, Corporate Insurance, Marketing, Finance, Jonathan Cummings

• Laurel Touby Twitters About Zappos

  BNET - 2008-10-17

  If any company is responsible for making “Twitter” a household word in the corporate world, it would be Zappos. So it’s only appropriate that Laurel Touby, founder of MediaBistro.com, chose Twitter to report on Zappos CEO Tony Hsieh’s talk to the Association of National Advertisers' “Masters of Marketing” annual conference...

  Tags: Founder, Twitter, Product Marketing, Branding, Customer Relationship Management (CRM), Marketing Research, Marketing, Enterprise Software, Software, Lisa Everitt