University of Houston

Recent Events

News & Analysis

branding and university of houston - All News and Analysis

• Eric Brand.(seating)

  - 2004-05-31

  Designed to commemorate the endowment of a University of Houston architecture chair named for Philip Johnson, the Johnsonian director's chair takes cues from its namesake's early functionalist work in a fixed seat of polished stainless-steel and saddle leather with contrasting stitches. 1675 Rollins Road, Suite D-2,...

  Tags: brand, Branding, chair, endowment, MARKETING, University of Houston

• Market Segmentation And Product Positioning

  BNET - 2003-01-01

  Different individuals have different needs, wants and preferences. An organization cannot fulfill the needs and wants of all sections of the society. It has to focus on a definite group of individuals in order to market its product. Market segmentation is the process of dividing the market into various sub-groups...

  Tags: University Of Houston, Market-segmentation, Positioning, Branding, Marketing Research, Marketing

• Chartwells to manage eateries at three U of Houston campuses

  - 1998-09-21

  HOUSTON - Chartwells Educational Foodservices, a division of Compass Group, received a seven-year contract to manage foodservice operations for the three campuses of the University of Houston. With 53,000 students on three campuses, Houston is the largest account Chartwells has received to date. Chartwells will partner with Canteen Vending,...

  Tags: Branding, Houston, INTERNET, MARKETING, Thompson, University of Houston