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• David Swallows Goliath: Porsche Buys Controlling Share of VW

  BNET - 2008-09-16

  In a move that seemed preposterous when it was first proposed, little sports car maker Porsche has acquired a controlling share of giant mass-marketer Volkswagen, after a prolonged campaign. by Jim Henry

  Tags: Porsche AG, VW, Volkswagen AG, Corporate Governance, Corporate Law, Branding, Business Operations, Marketing, Jim Henry

• Volkswagen's U.S. plant may make Porsches, Audis

  - 2008-05-16

  Volkswagen's planned U.S. factory is likely to also make upscale Audis and Porsches, VW of America CEO Stefan Jacoby said Thursday. In an interview with USA TODAY, Jacoby said of the planned U.S. plant: "For Audi and Porsche, it would be an opportunity to add on...

  Tags: Audi AG, Branding, MARKETING, Porsche AG, SALES, U.S., Volkswagen AG, VW

• Volkswagen, Honda top resale value list

  - 2007-11-18

  Car buyers looking for models with the best resale value would be wise to pick a Volkswagen or a Honda, according to a survey by Kelley Blue Book. Volkswagen is the brand with the best residual value, while Honda has four vehicles that are tops in various categories,...

  Tags: brand, Branding, fleet, Honda Motor Co., MARKETING, SALES, Toyota Motor Corp., Volkswagen AG

• Volkswagen of America, Inc. Announces New Strategic Direction, Move to Virginia and Restructure of U.S. Operations

  - 2007-09-06

  To: STATE EDITORSContact: Steve Keyes of Volkswagen of America, Inc., +1-248-754- 4391, Steve.Keyes@vw.com AUBURN HILLS, Mich., Sept. 6 /PRNewswire/ -- Volkswagen of America, Inc. today announced that as part of its new strategic direction, the Company will relocate its U.S. corporate headquarters to Virginia and also streamline and restructure its...

  Tags: America, Audi AG, Branding, Company, MARKETING, U.S., Volkswagen AG

• VW prepares more management changes

  - 2006-11-16

  BERLIN AFP — Germany auto manufacturer Volkswagen plans more management changes imminently following the announced departure last week of of chief executive Bernd Pischetsrieder, a newspaper has reported. The executive in charge of the VW brand, Wolfgang Bernhard, would resign later on Thursday, the Frankfurter Allgemeine Zeitung said. Quoting "informed...

  Tags: Agence France-Presse, board, Branding, MARKETING, Volkswagen AG, VW

• Focus faces Dodge

  - 2005-09-16

  A new challenge is on the way to the market-leading supremacy of the Ford Focus. European challengers like the Vauxhall Astra and Volkswagen Golf may have failed to knock the Focus off its perch as Britain's favourite family car, but now the Americans are pitching in. Chrysler is...

  Tags: Branding, Britain, Chrysler LLC, Ford Motor Co., MARKETING, Volkswagen AG

• Manager's role for Lincoln

  - 2005-02-18

  Lincoln Davies' career with leading motor retailer Benfield Motor Group has stepped up a gear, following his promotion to general sales manager at Carrs Volkswagen, in Hexham. Lincoln takes over the reigns at Carrs Volkswagen, from his previous role with Benfield as used car controller at the company's Volkswagen...

  Tags: Audi AG, brand, Branding, CAREER, dealership, Lincoln, MARKETING, Retail, Volkswagen AG

• EUROPEAN MOTOR HOLDINGS (EMH).

  - 2004-10-22

  Even after exceptional items mainly a VAT refund and associated interest, European Motor Holding's pre-tax profits increased by an impressive 23 per cent during the period to GBP8.2m. This largely reflects the motor retail division's performance, where profits grew 22 per cent to GBP7.1m. Its three...

  Tags: Audi AG, BMW AG, Branding, FINANCE, MARKETING, refund, Taxes, VAT, Volkswagen AG

• Volkswagen, Mercedes-Benz, Infiniti score in survey

  - 2004-05-25

  DETROIT -- Emotions can trump problems when consumers size up their new cars, a survey out Monday shows. Volkswagen beat all multi-brand automakers for satisfying customers in the first three months of ownership, according to the annual survey by Strategic Vision, an automotive research firm in San Diego. Mercedes-Benz...

  Tags: brand, Branding, car, MARKETING, survey, Toyota Motor Corp., Volkswagen AG

• Study Finds Young Automobile Buyers Shop for Price, Cool Image.

  - 2002-10-20

  By Rick Popely, Chicago Tribune Knight Ridder/Tribune Business News Oct. 20--CHICAGO--Cheap wheels such as Kia and Hyundai are popular with youth because that is all many young buyers can afford, but Volkswagen ranks higher on the wish list because the brand is ...

  Tags: brand, Branding, car, Chicago, Hyundai, Kia Motors Corp., MARKETING, Toyota Motor Corp., Tribune Co., Volkswagen AG