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• If Ford Drops Volvo, Will GM Drop Saab?

  BNET - 2008-12-01

  Now that Ford is willing to sell or otherwise give up Volvo, will GM's Saab unit be the next shoe to drop? Saab and Volvo share some of the same problems, from a Detroit standpoint. by Jim Henry

  Tags: Volvo, General Motors Corp., Ford Motor Co., Saab, Cadillac, Branding, Mergers & Acquisitions, Manufacturing, Corporate Law, Marketing, Investment, Finance, Business Operations, Jim Henry

• Ford Gives Up On Volvo, After All

  BNET - 2008-12-01

  Ford will cut Volvo Car Corp. loose after all. Ford President and CEO Alan Mulally said a year ago Ford would keep Volvo and fix it, but the downturn has forced Ford's hand. by Jim Henry

  Tags: Volvo, Ford Motor Co., Branding, Strategy, Marketing, Management, Jim Henry

• Levi's®, Ford/Volvo, Coors, AT&T, NBC Universal and CNN to "Rock the Digital World" at Avenue A / Razorfish Client Summit

  - 2008-05-12

  8th annual summit will give media access to presentations normally reserved for private audiences Digital store of the future, social media and top 5 digital brands big on the agenda Avenue A | Razorfish: WHAT Avenue A | Razorfish, one of the largest interactive services firms...

  Tags: AT&T Corp., brand, Branding, CNN, Ford Motor Co., Levi, MARKETING, NBC Universal Inc., Razorfish, Volvo

• Volvo recalls 125,000 trucks in North America

  - 2007-12-27

  STOCKHOLM AFP — Swedish lorry-maker Volvo said Thursday it had recalled 125,000 trucks in North America due to the danger of short circuits in the lighting system that could cause fires. "All the trucks produced in North America since 2003 to this day" are being recalled, Volvo spokesman Tommy...

  Tags: Agence France-Presse, Branding, MARKETING, Quality, SALES, Volvo

• US Automakers Shift Gears

  - 2007-07-17

  After a decade of acquisitions of and mergers with European luxury brands (see DaimlerChrysler, Ford and Volvo, GM and Saab), American automakers are refocusing their energies on their core brands and the domestic market. In the latest news, Ford has decided to entertain offers for its...

  Tags: Mergers & Acquisitions, Marketing, Investment, Finance, Nicole Solis, Branding, Ford Motor Co., Volvo, Automobile Company, Brand, Manufacturing

• Volvo Is Dying for More than Just Safety

  - 2007-03-22

  Speed, performance, efficiency -- that's what people want in a new car. Volvo, however, isn't really known for any of that, and the company is concerned that its reputation for safety is bogging down sales. To keep the brand from becoming inextricably associated with soccer moms, they're looking for a...

  Tags: Andrew Hines, Workforce Management, Human Resources, Marketing, Performance Management, Branding, Volvo

• Better positioning: staking out just one word for your brand.(Marketing ...)

  - 2006-11-15

  Faced with an overcrowded sector, many nonprofits are turning to traditional commercial marketing techniques in an effort to rise above the clutter. According to one marketing professional speaking at the 2006 American Marketing Association conference in Washington, D.C., much can be learned by looking beyond the...

  Tags: brand, Branding, car, MARKETING, positioning, Southwest Airlines Co., Volvo

• Don't be scared off by all that brand talk.

  - 2006-09-28

  Byline: Jane Toohey Sep 28, 2006 (My Business - ABIX via COMTEX) -- A brand is much more than a company logo. It involves the look and feel of all communication, the image and expectation it creates for consumers and what they are...

  Tags: brand, Branding, MARKETING, Qantas Airways Ltd., Volvo

• Nissan to sell most of truck division stake to Volvo

  - 2006-03-20

  TOKYO AFP — Nissan Motor is to sell 13 percent out of its 19 percent shareholding in Nissan Diesel Motor to Sweden's Volvo for 1.5 billion Krona (195 million dollars). In addition to the immediate sale, Volvo has an option to buy the remaining six percent share of the...

  Tags: Branding, Manufacturing, MARKETING, Nissan Motor Co. Ltd., Volvo

• Multimap drives customers of Ford`s brand portfolio to their nearest dealerships throughout the US and Canada; Multimap`s "Storefinder" and "Travel Directions" services go live on Ford, Volvo, Land Rover, Jaguar, Mazda, Lincoln and Mer

  - 2004-11-17

  M2 PRESSWIRE-17 November 2004-Multimap: Multimap drives customers of Ford`s brand portfolio to their nearest dealerships throughout the US and Canada; Multimap`s "Storefinder" and "Travel Directions" services go live on Ford, Volvo, Land Rover, Jaguar, Mazda, Lincoln and Mercury`s North American web sitesC1994-2004 M2 COMMUNICATIONS LTD...

  Tags: brand, Branding, Canada, dealership, Ford Motor Co., INTERNET, Land Rover, MARKETING, Mazda Motor Corp., Volvo, Web