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- The Tools of the Trade: The Must-Haves for Your Personal Branding Campaign
- A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
- White papers 2003-01-01
Additional Resources
- Top 10 Reasons Marketeers Roll Their Eyes at Sales Reps
- Last week's post "Top 10 Reasons Sales Hates Marketing" produced a detailed comment titled "Top 10 Reasons Marketing Rolls Their Eyes at Sales."Â In attempting to tell the other side of the story, that comment was a perfect example of how screwed up thinking can get inside some Marketing groups....
- Blog posts 2009-09-22
- Understanding the Basics of Web Marketing
- Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...
- Articles 2007-10-29
- Producing Customer Magazines
- Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. "Relationship publishing" should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
- Articles 2007-11-27
- Would a Brand by Any Other Name Smell so Sweet
- For most companies, naming and building an identity is almost an afterthought: the founder names the company, the first products are descriptively named; and branding means, for the most part, a logo, stationary, a brochure, maybe a web site and some advertising. The assumption is that the name doesn't matter...
- White papers 2004-11-01
- Hart-Boillot Builds Brand for New Program at the Tufts University Fletcher School of Law and Diplomacy
- Today Hart-Boillot, an advertising and public relations agency specializing in education and technology markets, announced its launch of branding materials for the Fletcher School of Law and Diplomacy's new Master of Laws program (LL.M.) in international law. The agency's strategic creative services work included an introductory brochure and a series...
- Research articles 2007-11-07
- Tupperware Brands Corporation F1Q08 (Qtr End 03/29/08) Earnings Call Transcript
- Question-and-Answer SessionOperator Your first question comes from Doug Lane - Jefferies & Co. Doug Lane - Jefferies & Co. Can you give us an update on the beauty business in Brazil where you are in going into that market in a bigger way? Rick Goings Yes, I went there...
- Earnings calls 2008-04-23
- Want to Sell Less? Pitch Your Brand!
- Every company has a story. In that story, the hero -- your company -- overcomes enormous odds, grows larger, helps more customers, and achieves a valued market position. That story is a huge part of your "brand image," so telling it with excitement and enthusiasm is a fabulous way to...
- Blog posts 2009-04-07
- Milwaukee-Based Health Group Doctors Image in Ad Campaign.
- By Joe Manning, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News Sep. 3--Aurora Health Care, a Milwaukee-based health and hospital association, is beginning a four-month branding advertising campaign designed to "bring our vision to life," according to an Aurora four-page brochure distributed...
- Research articles 2002-09-03
- Launch Brochure for Branding Campaign.
- [ILLUSTRATIONS OMITTED] Institution: National Bank of Commerce, Starkville, Miss. Assets: $1.4 billion Agency: Monigle Associates The agency was hired to rebrand and reposition the National Bank of Commerce in preparation for expansion. The goal was to appeal to young, progressive, affluent customers. The agency created...
- Research articles 2007-05-01
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