A brand can not live in theory alone. For a personal brand to work, an independent professional or entrepreneur must employ a plan that will promote and define the brand in the eyes of his or her target audience. In any campaign, one tool should sum up who you are...
DAYTON, Ohio -- ProProcure, a business services and technology provider to promotional materials suppliers and Standard Register (NYSE: SR), a document and print management services company, announced today the companies formed an alliance to offer their customers single-source fulfillment of printed and promotional products. The combined offering can...
ANAHEIM, Calif., Nov. 3 /PRNewswire/ -- Contiki's (http://contiki.com/) brand spanking new 2009/10 European tour brochure is hot off the press and packed with a comprehensive range of vacation options for travelers. Contiki covers the European hot spots and the roads less traveled. The updated product roster introduces...
NEW YORK, Oct. 30 /PRNewswire/ -- The 2008 American Graphic Design Award Winners were announced to creative professionals in various communications designing arenas. The award goes to Etty Shiraz, a corporate communications expert and the president of Shiraz Media Professionals, Inc. for her overseeing the production of the catalog...
Pharmaceutical businessintelligence firm Cutting Edge Information announces the release of its newstudy on the global diabetes market. "Diabetes Market Forecast to 2013" examines the relevant trends affectingthe diabetes space today and their impact leading into the next decade. Itdetails the historical, current and forecasted performance of over 50 drugstreating...
NEW YORK -- Innovation and education are the keys to improving sales in the foot care/ athlete's foot medication segment, according to leading suppliers in the foot care category. "The fact is that most pharmacists are simply not aware of the newer brands and their unique effects," says...
Xenna Corp. is building brand awareness for its NonyX Nail Gel and CalleX Ointment by stepping up its advertising support. The company is now offering rebate coupons in its advertisements and brochures as well as on its web site and is working to popularize its NonyXMan character...
Washington State Employees Credit Union WSECUreceived highest honors at this year's Washington Credit Union LeagueSpectrum Awards. WSECU was awarded "Best in Show" for posters and brochuresdesigned by Phinney Bischoff Design House. The "Best in Show" award honorsthe credit union with the best overall marketing in the state. The annual Spectrum...
PORTLAND, Ore., Sept. 29 /PRNewswire/ -- Henry V, a communications agency specializing in live events and experience marketing, has won a Gold Award in Corporate EVENT Magazine's Fifth Annual Corporate EVENT Awards competition. Henry V's creative development and execution of the KEEN, Inc. Hybrid.STAND Campaign received international recognition for...
GREENWICH, Conn. -- Congdon + Company, a brand strategy and design firm, helped Staying Put in New Canaan quickly build awareness and engage potential members, volunteers, service providers, and donors through the creation of a hard-working brand identity program. The program included a new logo and coordinated system of branded...
Comprendia, a newly formed biotechnology andlife sciences marketing consulting firm, is announcing the launch ofBioStartup Marketing Kits, which will help biotechnology startups obtainthe marketing they need to grow. The kits will enable the new companies toeasily obtain the materials they need to launch, allowing their managementto focus on other vital...
For three decades, the world's leading makers of molded rubber goods, circuit boards, laminates and composites have chosen this company's hydraulic compression presses and mixing machinery for their manufacturing processes, according to the firm's four-page, four-color brochure. The company's vacuum press technology is said to eliminate trapped gas...
Forgetting commercial imperatives when considering graphic design can lead to costly mistakes for business owners. Jan McPhedran has more. Since separating itself from fine art in the late 19th Century, the application of graphic design has become widespread in all areas of commercial enterprise. Be it in...
COUNCIL workers are being told to count branded stationery amid fears a name change could cost pounds 4m. Staff at Durham's County Hall have been ordered to list business cards, writing paper, letterheads, pens, pencils, leaflets, brochures and uniforms bearing Durham County Council. The move is...
NASHVILLE, Tenn. -- Victor Results Advertising, a full service advertising agency specializing in brand and direct marketing to measurably improve results, won Best of Category at the 34th annual Graphic Awards show hosted by the Printing Industry Association of the South PIAS. Victor Results' promotional capabilities brochure includes...
ASTON Martin need to polish their brand. The Veyron's stolen a bit of their thunder and all those second-hand DB7s languishing at pounds 25K aren't helping either. So as a large dollop of extra exclusivity, they've launched the million-pound Aston. Known as the One-77, because the company will only be...
Haldex Commercial Vehicle Systems is offering a Remanufactured Electrical Cross Reference Guide and Remanufactured Electrical product brochure. The company said that the cross reference guide includes over 135 part numbers for alternators, parallel switches, solenoids and starters which makes it easy to access specific part numbers based on product...
By 2012, sales of monoclonalantibodies will represent nearly 50% of oncology drug sales, according to anew study by Cutting Edge Information. Successful brands such as Rituxan, Herceptin and Erbitux are all expectedto grow by anywhere from 23% to 80% by 2013. Furthermore, there areseveral monoclonal antibodies, such as Amgen's...
Within the competitive field of do-it-yourselfmarketing websites, BrandDoozie isthe first to provide a one-stop shop where small businesses can create afully branded system of marketing materials. "The premise was simple but the execution no small feat," commented Founderand CEO, Claude Prettyman. "It required three years of research...
Kimberly-Clark Health Care and 3M Health Care announced the formation of a collaborative effort to empower Central Sterilization CS personnel in America's hospitals. Designed to generate awareness and appreciation within hospitals for the CS department's critical role in the prevention of hospital-associated infections. The "I Am Central" campaign was unveiled...
Articles 2008-06-01
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