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- Brand Moi: Make Your Mark and Succeed
- Personal Branding for Professionals: Personal branding, just like big company branding starts with a value-based strategic scheme and is followed by a tactical action plan. The universal branding principles are: know who you are, be unique, and target those who want what you have, deliver a great experience, and always...
- White papers 2003-01-01
Additional Resources
- A Lesson in Branding: How Apple Appeals to Teens
- A recent Business Week article took a look at Apple's imprint in the teen market since Gen-Y fell in love with the iPod, presenting some interesting tidbits about Apple's appeal: CNW Marketing Research found that 70 percent of teens think an iPhone will impress...
- Blog posts 2007-08-22
- Bringing In The Brains On B2B Branding
- From the executive summary: 'Business-to-Business (B2B) communications is all about helping the salesperson to get face-time and close the deal. This must apply throughout the whole spectrum-from corporate branding to those cute datasheets. And the buyer, by keeping this principle in mind, stands the best chance to make the agency...
- White papers 2001-10-08
- Branding as a Competitive Strategy for Demand Management in SME
- Ability to predict future demand is a need that businesses work towards irrespective of their size. Creating a favourable competitive stance for firm s output is also a crucial goal of businesses. These two goals are of particular importance for enterprises operating in an environment characterised with rapid changes, shorten...
- White papers 2001-04-02
- Business Drivers And Brand Responses: The Catalysts For Branding
- When confronted with one or more of the following business catalysts like sales and market share pressures, organic growth, new revenue streams, share price performance etc., it is important to evaluate the role that brand can play. To acknowledge the power of a brand intervention is to embrace both a...
- White papers 2003-05-01
- Branding in Canada: Differentiating for Greater Performance
- Branding that offers competitive advantage is not just about a logo, a tagline or a short-lived advertising campaign. World-class companies that truly understand the economic power of brands use brand as the central organizing principle for the organization's mission, strategy and tactics. Brand becomes critical to company direction giving guidance...
- White papers 2004-06-01
- Branding in Canada: Issue 2 - Differentiating for Greater Performance
- Branding that offers competitive advantage is not just about a logo, a tagline or a short-lived advertising campaign. World-class companies that truly understand the economic power of brands use brand as the central organizing principle for the organization's mission, strategy and tactics. Brand becomes critical to company direction giving guidance...
- White papers 2004-06-01
- Rally's Hamburgers Inc. and GB Foods Corp. reach co-branding agreement
- LOUISVILLE, Ky.--BUSINESS WIRE--May 31, 1995--Rally's Hamburgers Inc.(NASDAQ:RLLY) and GB Foods Corp.(NASDAQ:GBFC) Wednesday announced that they have reached an agreement in principle to jointly market their proprietary products under a co-branding arrangement.The arrangement, which was developed over the weekend, is subject to the completion of a definitive development agreement.Wayne Albritton, president...
- Research articles 1995-05-31
- Branding for Sales Growth
- Today's technology creates parity in everything from distribution to the aroma of a product, before the ink on the packaging has dried. Something, though, has to remain fixed as a foundation for organizations that morph constantly to meet changing demands. Something has to serve as the center from which every...
- White papers 2003-01-01
- Build Brands On Competence Associations
- With increasing market transparency and an increasing number of market dialogues, the distinction between companies and their customers' respective environments is becoming archaic. One consequence of this is the merging of two processes: branding and production. Branding will become less about talking and more about doing. This paper proposes that...
- White papers 2001-10-01
- Brands: More Than Packaging?
- Are simply a matter of designers' inflated sense of self-importance, or is there a genuine and fundamental difference in the way designers now approach packaging design? Certainly, today's strategic approach to branding offers the designer more opportunities to contribute intellectually to the branding process, and to define the way in...
- White papers 2003-01-01
- Brands For Life
- If one works with brands one probably wants the brands to mean a lot to people, right? That is the principle of branding, to fill a purpose to people at the right moment so that one may attract and maintain the audience's attention and interest. But even though branding basically...
- White papers 2003-09-24
- Mirror, Mirror…Who Has The Strongest Brand Of All?
- Twenty-first century branding requires a total brand experience, one that encompasses all messages, all channels, all touch points--essentially, one that creates a whole brand experience that is both holistic and realistic, with the customer as the guiding principle. Humans are social: who needs and seeks out relationships. With this in...
- White papers 2003-01-01
- Branding Big Blue;For Abby Kohnstamm, e-business is an operating principle that guides IBM.
- The people at ibm corp. would have you know that contrary to popular opinion and all the hype, e-business isn't e-z. They should know. As IBM moves much of its business and operations online including IBM.com and ShopIBM, the tech titan has struggled The people at...
- Research articles 2000-02-28
- Ad Industry React: No Quick Fixes Expected For Post-Yang Yahoo
- The news that Jerry Yang would be stepping aside as CEO of Yahoo (NSDQ: YHOO) cheered investors, but online ad industry execs aren't sure much has changed. And while shareholders would be thrilled by a Microsoft (NSDQ: MSFT) takeover, advertisers and publishers can't tell if that will ultimately prove...
- External links 2008-11-19
- Yahoo! may be close to Microsoft Bing deal
- A search deal between Microsoft and Yahoo! appears even closer this week after Yahoo! reportedly dropped demands for a large upfront cash payment from Microsoft. A deal would be the culmination of more than a year of on-off discussions between the two firms, both of which are trying to...
- Articles 2009-07-26
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