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	<title><![CDATA[branding Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to branding]]></description>
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		<title><![CDATA[Meijer Among Retailers Pursuing Gains from Brand Switching]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/10005651/meijer-among-retailers-pursuing-gains-from-brand-switching/]]></link>
		<description><![CDATA[Retail private labels represent a major, in many cases, the major, lower-priced alternative to shoppers. As more consumers consider brand switching, retailers are in a position to develop new private label customers. by Mike Duff]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 10 Dec 2009 18:18:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/major.html"><![CDATA[Major]]></category>
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		<category domain="http://resources.bnet.com/topic/meijer+inc..html"><![CDATA[Meijer Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
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		<category domain="http://resources.bnet.com/topic/mike+duff.html"><![CDATA[Mike Duff]]></category>
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		<title><![CDATA[Officially Announced: Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-officially-announced-pluribus-guggenheim-acquire-eight-nielsen-brands-i%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ As we reported last night, the deal for the media brands of Nielsen Business Media has closed and it has been officially announced this morning. The consortium that&#8217;s buying the brands is officially named e5 Global Media LLC, formed jointly by Pluribus Capital Management and Guggenheim Partners. The deal...]]></description>
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		<pubDate>Thu, 10 Dec 2009 15:48:09 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/the+hollywood+reporter+inc..html"><![CDATA[The Hollywood Reporter Inc.]]></category>
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		<title><![CDATA[Bewkes Memo: 'More Content-Focused Time Warner']]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-bewkes-memo-more-contentfocused-time-warner%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ For a look at the talking points about Time Warner (NYSE: TWX) sans albatross AOL (NYSE: AOL), here&#8217;s CEO Jeff Bewkes&#8217; memo to staff. Much of it echoes what Bewkes told investors and analysts earlier this week at the UBS conference and how he has been spinning the spin...]]></description>
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		<pubDate>Thu, 10 Dec 2009 15:47:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="tickers">TWX</category>
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		<title><![CDATA[Welcome To The New AOL]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-welcome-to-the-new-aol%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Last night, Tim Armstrong and team celebrated independence from Time (NYSE: TWX) Warner on the floor of the New York Stock Exchange with P. Diddy and this morning they&#8217;ll make it official by ringing the bell in the same location. AOL (NYSE: AOL) is back as a ticker symbol...]]></description>
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		<pubDate>Thu, 10 Dec 2009 10:50:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/staci+d.+kramer.html"><![CDATA[Staci D. Kramer]]></category>
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		<title><![CDATA[Pepsi does damage control over Sponsorship of Anti-Gay Artist]]></title>
		<link><![CDATA[http://industry.bnet.com/food/10001182/pepsi-does-damage-control-over-sponsorship-of-anti-gay-artist/]]></link>
		<description><![CDATA[PepsiCo PEP has issued an apology for its sponsorship of a performance in Uganda by Beenie Man, a Jamaican reggae artist who has drawn criticism for his anti-gay lyrics, many of which advocate murdering homosexuals.    "We are appalled by the performer's lyrics and find them repugnant," Pepsi...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 10 Dec 2009 10:13:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/katherine+glover.html"><![CDATA[Katherine Glover]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
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		<title><![CDATA[@ UBS Media Week: Sprint's Hesse: Branding Campaign Helped Ease Customer Acquisition Issues]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-ubs-media-week-sprints-hesse-branding-campaign-helped-ease-customer-ac%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Acquisition of new customers has been a problem for Sprint (NYSE: S) since the merger with Nextel five years ago, admitted CEO Dan Hesse in a Q&A at the UBS Media Week conference. There&#8217;s been some improvement in the last quarter, he insisted. The launch of some new services,...]]></description>
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		<pubDate>Wed, 09 Dec 2009 20:33:55 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/acquisition.html"><![CDATA[Acquisition]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UBS</category>
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		<title><![CDATA[Tiger transgressions take their toll]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-372413.html]]></link>
		<description><![CDATA[ John Gapper: Tiger Woods' personal crisis shows little sign of receding. Fresh revelations about his "transgressions" keep on being published and his mother-in-law was briefly taken to hospital on Tuesday. So it is not surprising that there are hints of his sponsors' support wavering.Although companies that have affiliated themselves...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 09 Dec 2009 18:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/tiger+woods.html"><![CDATA[Tiger Woods]]></category>
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		<category domain="http://resources.bnet.com/topic/general+news.html"><![CDATA[General News]]></category>
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	<item>
		<title><![CDATA[Harry Winston Diamond Corporation F3Q10 (Qtr End 10/31/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-372388.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from Irene Nattel with RBC Capital Markets. Irene Nattel - RBC Capital Markets Gentlemen, I was wondering -- in conjunction with the change in management in the retail segment, are you going to go through a strategic assessment and maybe rethink...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Wed, 09 Dec 2009 16:26:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/rbc+capital+markets.html"><![CDATA[RBC Capital Markets]]></category>
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	<item>
		<title><![CDATA[Subaru Passes 200,000 in U.S.; Next Up 300,000]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10003098/subaru-passes-200000-in-us-next-up-300000/]]></link>
		<description><![CDATA[When you're on a roll, you're on a roll, and Subaru is certainly on a roll in the United States these days, including a virtually certain U.S. sales record for Subaru in 2009, while other brands struggle.    Through November, Subaru's U.S. sales were 193,578 in 2009, up...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Dec 2009 11:55:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
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	<item>
		<title><![CDATA[The Men&#8217;s Wearhouse F3Q09 (Qtr End 10/31/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-371724.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator Operator Instructions Our first question comes from the line of  Betty Chen. Please state your company name prior to asking your question.  Betty Chen &#8211; Wedbush Morgan Securities I was wondering, Neill, if you could clarify or just to make sure that I heard...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 08 Dec 2009 16:54:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/margin.html"><![CDATA[Margin]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/men%2527s+wearhouse+inc..html"><![CDATA[Men's Wearhouse Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MW</category>
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	</item>
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		<title><![CDATA[Casey&#8217;s General Stores Inc. F2Q10 (Qtr End 31/10/2009) Earnings Call]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-371703.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first question comes from Irene Nattel - RBC Capital Market. Irene Nattel - RBC Capital Market  You mentioned consumer trade down within the context of the merchandise category and I was wondering if you could just talk to that a little bit more...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 08 Dec 2009 14:08:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/capital+market.html"><![CDATA[Capital Market]]></category>
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		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
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		<category domain="http://resources.bnet.com/topic/casey%2527s+general+stores+inc..html"><![CDATA[Casey's General Stores Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">CASY</category>
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	</item>
	<item>
		<title><![CDATA[H&R Block, Inc. F2Q10 (Qtr End 10/31/09) Earnings Call and Investment Community Conference Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14037_23-371705.html]]></link>
		<description><![CDATA[ Earnings Call ExcerptH&R Block, Inc. HRB F2Q10 Earnings Call and Investment Community Conference December 8, 2009  8:30 am ET Executives Derek Drysdale &#8211; Investor Relations Russ Smyth &#8211; President & CEO Robert Turtledove &#8211; Senior Vice President & Chief Marketing Officer Sabrina Wiewel &#8211; Chief Tax Network Officer...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 08 Dec 2009 14:06:07 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HRB</category>
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	</item>
	<item>
		<title><![CDATA[United Airlines Fights Mesa Air Group Over Airplanes (Part I)]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/10004273/united-airlines-fights-mesa-air-group-over-airplanes-part-i/]]></link>
		<description><![CDATA[If you're interested in the anatomy of a dysfunctional relationship, let me introduce you to United UAUA and its regional partner Mesa Air Group MESA.  A relatively straightforward part of the contract in which Mesa flies some aircraft under the United Express brand is now the center of attention....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 08 Dec 2009 08:00:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/united+airlines.html"><![CDATA[United Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/aerospace+%2526+defense.html"><![CDATA[Aerospace & Defense]]></category>
		<category domain="http://resources.bnet.com/topic/transportation.html"><![CDATA[Transportation]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
	</item>
	<item>
		<title><![CDATA[Cepia rejects toy hamster safety claims]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-371330.html]]></link>
		<description><![CDATA[ Cepia, the toy company behind Zhu Zhu Pets, the robotic hamsters that are this year's hard-to-find Christmas toy, was yesterday fighting back against claims from a consumer group that the toys contain unacceptably high levels of a potential carcinogen.The Good Guide, a web-based group that evaluates the environmental and...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 07 Dec 2009 18:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/toy.html"><![CDATA[Toy]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
	</item>
	<item>
		<title><![CDATA[Is Personal Branding a Load of BS?]]></title>
		<link><![CDATA[http://blogs.bnet.com/entry-level/?p=1274]]></link>
		<description><![CDATA[Anyone with a Twitter account or an RSS feed of a few business blogs knows exactly how popular the buzzword "personal branding" has become. Every three seconds someone is claiming it's the key to success. Now someone else is countering with an assertion that it's utter BS. I like this...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Dec 2009 02:58:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/carlos+miceli.html"><![CDATA[Carlos Miceli]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
	</item>
	<item>
		<title><![CDATA[Ulta Salon Cosmetics & Fragrances, Inc. Q3 2009 (Qtr End 10/31/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-370236.html]]></link>
		<description><![CDATA[ Question-and-Answer Session  Operator  Operator Instructions The first question comes from the line of Brian Tunick &#8211; JP Morgan.  Brian Tunick &#8211; JP Morgan The TV obviously seems pretty impactful here. We are curious is it now that you are comfortable with where the size of the...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 18:04:38 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[BMW Versus Lexus for 2009 U.S. Luxury Sales Title]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10003045/bmw-versus-lexus-for-2009-us-luxury-sales-title/]]></link>
		<description><![CDATA[Mano a mano, Lexus is the perennial best-selling U.S. luxury brand versus BMW and Mercedes-Benz. However, when you add Mini sales to parent BMW, the BMW Group is No. 1. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 09:04:23 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
	</item>
	<item>
		<title><![CDATA[A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10004868/a-desperate-mead-johnson-loses-135m-jury-verdict-over-false-claims/]]></link>
		<description><![CDATA[PBM Products has won a $13.5 million false advertising jury verdict against Mead Johnson MJN, its third successful suit against the rival baby formula maker. Mead Johnson was found to have falsely claimed that PBM's store brand products -- for Walmart, Samâ€™s Club, Target, Kroger and Walgreens -- were not...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 Dec 2009 07:30:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mead+johnson+%2526+co..html"><![CDATA[Mead Johnson & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/pbm+products.html"><![CDATA[PBM Products]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Huffington Post LA Site Goes Live; Plans For Other Local Sites Are Murky]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-huffington-post-la-site-goes-live-plans-for-other-local-sites-are-murky%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Huffington Post has finally unveiled its Los Angeles site, which could represent another challenge for the struggling LA Times. The launch of HuffPost LA follows similar efforts focusing on Chicago and New York, both of which went live this past summer. While the LA site has been touted for...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 23:33:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/espn.html"><![CDATA[ESPN]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Sigma Designs F3Q10 (Qtr End 10/31/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14061_23-369799.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions The first question comes from the line of Tristan Gerra with Robert W. Baird.  Analyst for Tristan Gerra - Robert W. Baird This is Scott calling in for Tristan.  Can you kind of walk us through where the shortfall occurred? Was that specific...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 19:33:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sigma+designs.html"><![CDATA[Sigma Designs]]></category>
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