Resources

2 Resources for

brands

  • Subscribe to this listing via:
  • RSS
  • Email

BNET Resources

Wallstrip: Collective Brands Inc. (PSS)
Momma always said there's an awful lot you could tell about a person by their shoes. Collective Brands Inc. PSS
Tags: Collective Brands Inc., julie alexandria, wallstrip, stocks, investing, collective, brands, payless, shoe, trademark
Videos 2008-09-26
Starbucks: Give Your Customers Free Stuff (For a Price)
The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
Tags: Customer, Starbucks Corp., Marketing Research, Marketing, Starbucks, Loyalty Cards, Free, CRM, Customer Relationship Management, Luxury, Recession, Brands, Ann Marsh
Articles 2009-07-20

Additional Resources

American Brands acquires 7 brands from Seagrams. (Jim Beam Brands subsidiary of American Brands Inc. to buy seven distilled spirits brands from Joseph E. Seagram and Sons Inc.) (Brief Article)
The Jim Beam Brands subsidiary of American Brands Inc. has agreed to purchase seven distilled spirits brands from Joseph E. Seagram & Sons Inc. for $372.5 million. The acquisition will increase American Brands case volume by more than 35 percent, The Jim Beam Brands subsidiary of...
Tags: brand
Research articles 1991-11-25
Fortune Brands completes spin-off to shareholders of ACCO World office products business; Shareholders receive one share of ACCO Brands Corporation stock for every 4.255 shares of Fortune Brands and retain all Fortune Brands shares; Fortune Brands sees br
M2 PRESSWIRE-17 August 2005-Fortune Brands: Fortune Brands completes spin-off to shareholders of ACCO World office products business; Shareholders receive one share of ACCO Brands Corporation stock for every 4.255 shares of Fortune Brands and retain all Fortune Brands shares; Fortune Brands sees bright future as a...
Tags: ACCO Brands Inc.
Research articles 2005-08-17
Store Brands No Longer So Generic
It's common knowledge that store brands are thriving as consumers feel the pinch of economic hard times. But some of these private labels may be in a position to keep their market share even after the economy gets back on its feet again. Rather than merely relying on their low...
Tags: Brand, Branding, Marketing, Katherine Glover
Blog posts 2009-03-25
Historic Brands Inspire Trust in Tough Times
How is the recession affecting business-to-business brands? Those with heritage -- especially brands that made it through the Great Depression or have shown they can survive a crisis -- will be looked upon more favourably, according to Stephen Cheliotis, chairman of Superbrands, commenting on this year's ranking of the top...
Tags: Brand, Branding, Marketing, Joanna Higgins
Blog posts 2009-02-25
Aussies' Favorite Brands, From Google to Vegemite
Australians Google any and everything. They're glued to their Nokias, chuck a chicken on the barbie, indulge with Tim Tams and everyone has the hots for Hugh. Breast cancer has the strongest pull on their heartstrings, while Apple and Wii keep Australians constantly amused. These are among the top brands...
Tags: Brand
News items 2009-10-29
Does Social Networking Destroy Brands?
In the Time Before the Internet, brands were essential for companies to communicate messages about their products to consumers. At a glance, you could tell The Marlboro Man was a heck of a guy, virile, in command, who stood tall in the saddle. If you smoked his...
Tags: Sean Silverthorne, Marketing, Network, Branding, Brand, Social Networking
Blog posts 2008-02-26
Positioning of Store Brands
The article considers the retailer's store brand SB positioning problem in a market with two national brand NB competitors. In the context of model, two brands are assumed to be positioned close to each other if the" perceptual" distance between the two brands is small and positioning affects the degree...
Tags: Brand, Positioning, Branding, Marketing
White papers 2001-04-01
Fortune Brands announces agreement to acquire major Allied Domecq spirits & wine brands; Company to build higher performance brand portfolio with addition of complementary global premium brands; Sauza, Maker's Mark, Courvoisier, Canadian Club, Laphroa
M2 PRESSWIRE-21 April 2005-Fortune Brands: Fortune Brands announces agreement to acquire major Allied Domecq spirits & wine brands; Company to build higher performance brand portfolio with addition of complementary global premium brands; Sauza, Maker's Mark, Courvoisier, Canadian Club, Laphroaig, Clos du Bois and other brands to...
Tags: Allied Domecq Plc., Pernod Ricard S.A.
Research articles 2005-04-21
Fortune Brands announces details for completion of ACCO World Corporation spin-off; Spin-off and share distribution expected on August 16, 2005; Record date of August 9, 2005; Fortune Brands shareholders to receive one ACCO Brands Corporation share for ap
M2 PRESSWIRE-29 July 2005-Fortune Brands: Fortune Brands announces details for completion of ACCO World Corporation spin-off; Spin-off and share distribution expected on August 16, 2005; Record date of August 9, 2005; Fortune Brands shareholders to receive one ACCO Brands Corporation share for approximately every 4.32 shares...
Tags: ACCO Brands Inc.
Research articles 2005-07-29
Payless, Trader Joe's Break Away from Other Retail Brands
What retail brands are making an impression on consumers today? According to the Breakaway Brands study, the two most prominent are Payless ShoeSource and Trader Joe's. Landor Associates, a strategic brand consulting and design firm, placed Payless in the number six slot on the...
Tags: Brand, Trader, Retail Company, Landor Associates, Trader Joe, Payless ShoeSource, Branding, Marketing, Mike Duff
Blog posts 2009-10-07
Alert: Constellation Sells Value Spirits Brands
It was announced this morning that Constellation will sell its value spirits business for $334 million to New Orleans-based Sazerac Company. This is clearly a huge step for Sazerac, who is gaining 40 brands including Barton, Skol, Mr. Boston, Fleischmann's, the 99 schnapps line, the diAmore line, Chi-Chi's pre-mixed cocktail...
News items 2009-08-07
Pernod to Boost Investment Behind Strategic Brands
Dear Client: While some companies are cutting back in Advertising and Promotional (A&P) spend, Pernod Ricard is investing more in its strategic brands, the company said today in its fiscal year (ended June 30) earnings call. And although 2009 was a â??difficultâ?? year for everyone marred by consumers shifting...
Tags: sales, Advertisement, Wine, Pernod Ricard S.A.
News items 2009-09-03
What Makes Consumers Pay More For National Brands Than For Store Brands - Image Or Quality?
Private labels or store brands have become a major force to reckon with in grocery products. They account for over one-fifth of total volume sales in the United States and are growing faster than national brands. This article attempts to understand why consumers are willing to pay a higher price...
Tags: Brand, Branding, Marketing
White papers 2000-11-01
Fortune Brands Completes Spin-off to Shareholders of ACCO World Office Products Business
LINCOLNSHIRE, Ill. -- Fortune Brands, Inc. (NYSE:FO): --Shareholders Receive One Share of ACCO Brands Corporation Stock for Every 4.255 Shares of Fortune Brands and Retain All Fortune Brands Shares --Fortune Brands Sees Bright Future as a More Sharply Focused, High-Performance Consumer Brands Company Fortune Brands, Inc. (NYSE:FO)...
Tags: ACCO Brands Inc.
Research articles 2005-08-17
Fortune Brands' acquisition of Allied Domecq spirits & wine brands on track to close July 26th.
M2 PRESSWIRE-4 July 2005-Fortune Brands: Fortune Brands' acquisition of Allied Domecq spirits & wine brands on track to close July 26thC1994-2005 M2 COMMUNICATIONS LTD RDATE:04072005 - Sale of Allied Domecq to Pernod Ricard approved by Allied Domecq shareholders ...
Tags: Allied Domecq Plc., Pernod Ricard S.A.
Research articles 2005-07-04
The Future of Brands: A Chapter From Brands and Branding
The future of brands is inextricably linked to the future of business. In fact, the future of brands is the future of business if it is to be about sustainable wealth creation. This article examines some future trends and predictions, both in business and in broader society, and looks at...
Tags: Brand, Branding, Marketing
White papers 2004-04-01
The Strategy for Chinese Brands: Part 1 - The Perception Challenge
Many external companies ponder the riches to be made in China. However, they must understand that there is increasing competition originating from within China itself. This paper examines this "Chinese Brand Strategy," current perception issues, lessons from the best global brands, and the impact of leading Chinese brands. It examine...
Tags: Strategy, China, Brand, Interbrand, Branding, Marketing
White papers 2005-10-01
The Secret of Brands
Brands, brands, brands, wherever consumers look, there is a brand claiming to be the best and worth their trust. In the market environment of product proliferation building up a strong brand and managing it properly has almost become a question of living and dying. What are currently the main challenges...
Tags: Brand, Landor Associates, Branding, Marketing
White papers 2005-10-03
  • << Previous
  • page 1 of 1
  • Next >>
advertisement
advertisement
Click Here