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- Coors Light® and Coors® Banquet Capture Brandweek® Customer Loyalty Award for Second Consecutive Year
- GOLDEN, Colo. -- For the second consecutive year, Coors LightR and CoorsR Banquet have been awarded the BrandweekR Customer Loyalty Award, which identifies the "ideal" brands within various industries. Ideal brands are those that consistently meet and exceed customers' expectations every time they encounter them. Coors Banquet and Coors...
- Research articles 2006-06-05
- How Can You Advertise to Children Responsibly?
- The American Psychological Association found that children under 8 digest all commercials in the same way -- whether it's Barney or Matt Lauer, it's all the same, and it's all fact. If children can't understand the difference between fact and persuasion, is it fair to try to influence them? ...
- Blog posts 2007-10-19
- What Does the Female Boomer Consumer Want?
- The Gap tried and failed (with their Forth & Towne division) to attract baby boomer women, and now Ann Taylor's taking a stab at it. It's no secret baby boomers have money to spend -- Ad Age estimates the demographic's spending power at 1.7 trillion -- but the question seems to...
- Blog posts 2007-08-27
- Canon U.S.A. Honored with #1 Ranking in Brandweek's Annual Customer Loyalty Survey; Canon Named Number One Brand in Brandweek's Office Copier Category for the Sixth Consecutive Year
- LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutionsi, has been named number one in brand loyalty in Brandweek's 2006 Customer Loyalty Survey in the "Office Copier" industry category for the sixth consecutive year. The survey is sponsored by...
- Research articles 2006-06-13
- Brandweek Taps Benezra as New Editor - Karen Benezra - Brief Article
- Karen Benezra, executive editor of Brandweek magazine, has been promoted to editor, effective today. Benezra succeeds Gerry Khermouch, who is leaving the magazine after nearly eight years to become an associate editor at Business Week. For the past year, Benezra has overseen news operations at Brandweek, having returned to...
- Research articles 2001-01-01
- Olds' Brand New Day
- Although the gross sales data don't reflect it yet, Oldsmobile may be coming back, in the process serving as a test lab for some of GM's more outre marketing gambits. In a Brandweek interview, Olds' exad director Mike Sands makes the case that the effort to make Olds new is...
- Research articles 2000-04-17
- Awake, and Driving
- Mitsubishi's U.S. operation has veered from perennial sick sister among Japanese carmakers to vivacious belle of the ball, with sales up by one-third so far this year. In a Brandweek interview, evp/COO Pierre Gagnon details how the resurgence could begin only after Mitsubishi stopped looking over its shoulder at its...
- Research articles 2000-04-03
- Brandweek Magazine Announces the 14th Annual 'Marketer of the Year' Winners at Exclusive Awards Ceremony Held at Arizona Biltmore Hotel
- PHOENIX, Ariz., Oct. 7 /U.S. Newswire/ -- Last night, Brandweek Magazine named the 2005 honorees of their prestigious "Marketer of the Year" Awards at a dinner held at The Arizona Biltmore Hotel in Phoenix. The event, held in conjunction with tPHOENIX, Ariz., Oct. 7 /U.S. Newswire/ -- Last night,...
- Research articles 2005-10-07
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Vocus Inc. of Lanham and NY-based Brandweek launch BrandTracker
- Vocus Inc., of Lanham, which makes Web-based software for the corporate communications and public relations markets, and Brandweek, a New York-based trade magazine that provides news and information for the U.S. marketing industry, announced the launch of BrandTracker, a Web-based subscription service that enables brand marketers to track and analyze...
- Research articles 2006-11-28
- Coke Strategy: Get 'Mad', Then Pop the Top - Coca-Cola Co. acquires Mad River Traders Inc - Brief Article
- ATLANTA--Following weeks of rumors, Coca-Cola finally announced the purchase of premium tea, juice and soft drink maker Mad River Traders for a reported $7 million (Brandweek, March 19). Coke is expected to plug the Mad River product line into its distribution system to take on PepsiCo's recently-acquired new age drink...
- Research articles 2001-05-14
- Newswire - Brief Article
- Proctor & Gambles 3-SKU Fat Free Pringles sports bold new packaging in vibrant blue that features a heart around a saddle-shaped chip to convey the Olestra-containing chips healthy benefits and differentiate it from other Pringles varieties. Package designed by Deskey, Cincinnati... Pillsbury bought Kerry's DCA Bakery business in the U.S....
- Research articles 2000-02-21
- Newswire - ACNielsen aquires Media Monitoring Services - Brief Article - Statistical Data Included
- Market research firm ACNielsen last week acquired Media Monitoring Services, a top provider of advertising measurement in the United Kingdom. With headquarters near Ascot, England, MMS generated revenues last year of $10 million, tracking ad activity across print, TV, radio, direct mail, cinema and outdoor channels. ACNielsen is a subsidiary...
- Research articles 1999-12-06
- Ben & Jerry.
- The May 17 Brandweek reports that Ben & Jerry's was planning to test a full scale television advertising campaign beginning on Memorial Day in Phoenix, AR and Sacramento, CA. The campaign will use two 30-second spots that are described as continu The May 17 Brandweek reports...
- Research articles 1999-06-20
- Nielsen Won't Deny That Brandweek, Mediaweek May Be Closed
- The New York Post and MediaPost both reported a "rumor" that Brandweek and Mediaweek could be closed and wrapped into Adweek see here and here. Such a move would be a significant climbdown for Nielsen Business Media. Nielsen spokesman Gary Holmes declined to deny the rumor. He said: We're...
- Blog posts 2009-03-30
Additional Resources
- Brandweek: Meet the New Tribal Mom
- What do mothers want? Today's Gen-Y mom wants connectedness, immediacy, and input, Becky Ebenkamp writes in Brandweek. The martyr-like soccer mom, chained to the wheel of her minivan, has been replaced by a multimedia multitasker who plays WiiFit with her kids, then logs onto Facebook to brag or bitch...
- Blog posts 2008-07-10
- Brandweek
- The year that George Leon, now with Columbia Pictures, was named as a Brandweek Marketer of the Next Generation, is incorrectly listed on page 26. The correct year is 1998.
- Research articles 2001-03-26
- McDonald's & ConAgra Co-Brand Deli Wraps.(McDonald's Corp., ConAgra Inc.)(Brief Article)
- McDeli wraps, a line of wrapped sandwiches made with ConAgra's Healthy Choice deli meats, is being tested at eight stores for the past month in Cleveland and Detroit in conjunction with ConAgra's ASE Foodservice unit, reports Brandweek (May 25). The liMcDeli wraps, a line of wrapped sandwiches...
- Research articles 1998-06-22
- "Precycling" Is the New Buzzword of the Week
- Here's a new buzzword to add to your PR jargon: "precycling." Brandweek reports that this word is starting to catch on as the latest manifestation of the green marketing fad. Now, what does it mean? It's apparently another way of saying "conserve." As in,...
- Blog posts 2008-08-13
- WPP Institutes Hiring Freeze
- Major ad holding firm WPP has announced a hiring freeze until further notice, battening down the hatches for what looks to be a major downturn over the next year or two. Via our good pal The Founder over at Tribble Ad Agency, the freeze looks like it will hit long-suffering...
- Blog posts 2008-10-19
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