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Brandweek (15 results)
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- Coors Light® and Coors® Banquet Capture Brandweek® Customer Loyalty Award for Second Consecutive Year
- GOLDEN, Colo. -- For the second consecutive year, Coors LightR and CoorsR Banquet have been awarded the BrandweekR Customer Loyalty Award, which identifies the "ideal" brands within various industries. Ideal brands are those that consistently meet and exceed customers' expectations every time they encounter them. Coors Banquet and Coors...
- Research articles 2006-06-05
- How Can You Advertise to Children Responsibly?
- The American Psychological Association found that children under 8 digest all commercials in the same way -- whether it's Barney or Matt Lauer, it's all the same, and it's all fact. If children can't understand the difference between fact and persuasion, is it fair to try to influence them? ...
- Blog posts 2007-10-19
- What Does the Female Boomer Consumer Want?
- The Gap tried and failed (with their Forth & Towne division) to attract baby boomer women, and now Ann Taylor's taking a stab at it. It's no secret baby boomers have money to spend -- Ad Age estimates the demographic's spending power at 1.7 trillion -- but the question seems to...
- Blog posts 2007-08-27
- Canon U.S.A. Honored with #1 Ranking in Brandweek's Annual Customer Loyalty Survey; Canon Named Number One Brand in Brandweek's Office Copier Category for the Sixth Consecutive Year
- LAKE SUCCESS, N.Y. -- Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutionsi, has been named number one in brand loyalty in Brandweek's 2006 Customer Loyalty Survey in the "Office Copier" industry category for the sixth consecutive year. The survey is sponsored by...
- Research articles 2006-06-13
- Brandweek Taps Benezra as New Editor - Karen Benezra - Brief Article
- Karen Benezra, executive editor of Brandweek magazine, has been promoted to editor, effective today. Benezra succeeds Gerry Khermouch, who is leaving the magazine after nearly eight years to become an associate editor at Business Week. For the past year, Benezra has overseen news operations at Brandweek, having returned to...
- Research articles 2001-01-01
- Brandweek Magazine Announces the 14th Annual 'Marketer of the Year' Winners at Exclusive Awards Ceremony Held at Arizona Biltmore Hotel
- PHOENIX, Ariz., Oct. 7 /U.S. Newswire/ -- Last night, Brandweek Magazine named the 2005 honorees of their prestigious "Marketer of the Year" Awards at a dinner held at The Arizona Biltmore Hotel in Phoenix. The event, held in conjunction with tPHOENIX, Ariz., Oct. 7 /U.S. Newswire/ -- Last night,...
- Research articles 2005-10-07
- Olds' Brand New Day
- Although the gross sales data don't reflect it yet, Oldsmobile may be coming back, in the process serving as a test lab for some of GM's more outre marketing gambits. In a Brandweek interview, Olds' exad director Mike Sands makes the case that the effort to make Olds new is...
- Research articles 2000-04-17
- Awake, and Driving
- Mitsubishi's U.S. operation has veered from perennial sick sister among Japanese carmakers to vivacious belle of the ball, with sales up by one-third so far this year. In a Brandweek interview, evp/COO Pierre Gagnon details how the resurgence could begin only after Mitsubishi stopped looking over its shoulder at its...
- Research articles 2000-04-03
- Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation
- LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by...
- Research articles 2005-06-06
- Vocus Inc. of Lanham and NY-based Brandweek launch BrandTracker
- Vocus Inc., of Lanham, which makes Web-based software for the corporate communications and public relations markets, and Brandweek, a New York-based trade magazine that provides news and information for the U.S. marketing industry, announced the launch of BrandTracker, a Web-based subscription service that enables brand marketers to track and analyze...
- Research articles 2006-11-28
- Coke Strategy: Get 'Mad', Then Pop the Top - Coca-Cola Co. acquires Mad River Traders Inc - Brief Article
- ATLANTA--Following weeks of rumors, Coca-Cola finally announced the purchase of premium tea, juice and soft drink maker Mad River Traders for a reported $7 million (Brandweek, March 19). Coke is expected to plug the Mad River product line into its distribution system to take on PepsiCo's recently-acquired new age drink...
- Research articles 2001-05-14
- Newswire - Brief Article
- Proctor & Gambles 3-SKU Fat Free Pringles sports bold new packaging in vibrant blue that features a heart around a saddle-shaped chip to convey the Olestra-containing chips healthy benefits and differentiate it from other Pringles varieties. Package designed by Deskey, Cincinnati... Pillsbury bought Kerry's DCA Bakery business in the U.S....
- Research articles 2000-02-21
- Newswire - ACNielsen aquires Media Monitoring Services - Brief Article - Statistical Data Included
- Market research firm ACNielsen last week acquired Media Monitoring Services, a top provider of advertising measurement in the United Kingdom. With headquarters near Ascot, England, MMS generated revenues last year of $10 million, tracking ad activity across print, TV, radio, direct mail, cinema and outdoor channels. ACNielsen is a subsidiary...
- Research articles 1999-12-06
- Ben & Jerry.
- The May 17 Brandweek reports that Ben & Jerry's was planning to test a full scale television advertising campaign beginning on Memorial Day in Phoenix, AR and Sacramento, CA. The campaign will use two 30-second spots that are described as continu The May 17 Brandweek reports...
- Research articles 1999-06-20
- Nielsen Won't Deny That Brandweek, Mediaweek May Be Closed
- The New York Post and MediaPost both reported a "rumor" that Brandweek and Mediaweek could be closed and wrapped into Adweek see here and here. Such a move would be a significant climbdown for Nielsen Business Media. Nielsen spokesman Gary Holmes declined to deny the rumor. He said: We're...
- Blog posts 2009-03-30
Additional Resources
- The shift toward shelf stable items.(marketing of food industry)(Brief article)
- While refrigerated, frozen and fresh foods were the focus of many new products in the past decade and the focus of many CPG firms, research and development efforts currently are moving toward shelf-stable products. Indeed, recession-weary consumers are buying more shelf stable products these days, reported...
- Articles 2009-05-11
- "Depressing Times" Greeting Cards From Order of St. Nick Draw Humorous Parallels Between Recession and Great Depression
- Greeting card publisher Order of St. Nickwill debut its new line of Great Depression-themed birthday cards at the2009 National Stationery Show this May 17-20. The birthday cards are thenewest addition to the company's Depressing Times line of humorous greetingcards and postcards. Depressing Times greeting cards feature public domain photos from...
- Articles 2009-05-06
- PacificHealth Labs CEO Featured in AdWeekMedia’s “The Young Ones” Spotlight
- MATAWAN, N.J. -- Jason Ash, CEO of PacificHealth Laboratories, Inc. (OTCBB: PHLI), a leading sports nutrition company, was featured in the May 2, 2009 BRANDWEEK spotlight as one...
- Articles 2009-05-04
- Ciao Bella Gelato Taps Industry Expert to Helm Emerging Brand
- IRVINGTON, N.J. -- Ciao Bella[R], America's favorite gelato and sorbet brand, announced today that it has named Stan Fabian, former Dreyer's senior vice president, as chief executive officer. Fabian's appointment culminates Ciao Bella's six-month search, following the ultra-premium dessert brand's private equity infusion last summer in support of...
- Articles 2009-02-12
- Heinz's product success
- Heinz's new Ore-Ida Steam n' Mash product garnered $7.8 million in sales thus far, which comes as the frozen-side-dish category as a whole is declining, reported Brandweek...
- Articles 2009-02-01
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