The American Psychological Association found that children under 8 digest all commercials in the same way -- whether it's Barney or Matt Lauer, it's all the same, and it's all fact. If children can't understand the difference between fact and persuasion, is it fair to try to influence them? ...
The Gap tried and failed (with their Forth & Towne division) to attract baby boomer women, and now Ann Taylor's taking a stab at it. It's no secret baby boomers have money to spend -- Ad Age estimates the demographic's spending power at 1.7 trillion -- but the question seems to...
Featuring Keynotes by Live Earth Founder Kevin Wall, Jonathan Greenblatt of Ethos Water, Frances Beinecke of the Natural Resources Defense Council, Roy Spence of GSD&M Idea City and More NEW YORK -- Green marketing might get all the buzz, but that's only one piece of the puzzle. To...
Wireless News04-03-2008Electronic Recyclers International Rolls with 1-800-RecyclingWIRELESS NEWS-April 3, 2008-Electronic Recyclers International Rolls with 1-800-Recycling C2008 10Meters - http:// www.10meters.com Electronic Recyclers International ERI, a recycler of electronics and e-waste, announced that it has launched 1-800- Recycling, a division of ERI dedicated to enhancing and simplifying the consumer recycling...
David Zinczenko, Editor-in-Chief of Men's Health and Editorial Director of Best Life, Garners Prestigious Editor of the Year Award -- In Top 10 Titles with Less Than $50MM in Annual Ad Revenues, Women's Health ranked No. 1, Best Life No. 2 and Bicycling No. 10 -- ...
Wireless News03-27-2008Electronic Recyclers International Ramps Up with 1-800-RecyclingWIRELESS NEWS-March 27, 2008-Electronic Recyclers International Ramps Up with 1-800-Recycling C2008 10Meters - http:// www.10meters.com Electronic Recyclers International ERI, a recycler of electronics and e-waste, announced that it has launched 1-800- Recycling, a division of ERI dedicated to enhancing and simplifying the...
FRESNO, Calif. -- Electronic Recyclers International ERI, the nation's leading recycler of electronics and e-waste, announced last week that it has launched 1-800-Recycling, a division of ERI dedicated to enhancing and simplifying the consumer recycling experience. Profiled in this week's BrandWeek Magazine, ERI's 1-800-Recycling concept is currently being...
Brandweek reports that Cold Stone Creamery is launching a new TV ad campaign, the second in its history and the first since their initial attempt last year. In the new campaign the chain is targeting a demographic where it feels it can make greater inroads: affluent women...
Byline: Andrea Billups, THE WASHINGTON TIMES Todd Wasserman knew he had touched a nerve when he saw the enormous number of responses from readers. As editor of Brandweek, a New York-based magazine that covers the nation's marketing industry, Mr. Wasserman...
Nielsen Business Media's New York Adweek Group will reduce the frequency of "Adweek" magazine from 47 issues a year to 36 issues beginning in the first quarter of 2008. Nielsen said the cut in frequency is simultaneous with new enhancements for the title's web site. The...
While price and quality are still paramount in consumers' purchasing decisions--with 58% and 66% of respondents dubbing those traits "very important"--a growing number are showing concern about issues pertinent to social responsibility, according to a recent poll of roughly 2,000 adults conducted by the GLOBAL STRATEGY...
Aberdeen Group, a Harte-Hanks company (NYSE: HHS), announced today that Jeff Zabin, a widely recognized thought leaderin the area of customer management technology, has joined the firm as itsfirst Research Fellow. Zabin's initial research focus will include suchtopics as brand monitoring, marketing dashboards, customer feedbackmanagement and event-triggered marketing, as well...
-- Prevention Named to Ad Age's Prestigious "A" List; Men's Health Ranked By Mediaweek, Adweek and Brandweek As No. 1 Media Brand Leader -- EMMAUS, Pa. & NEW YORK -- Rodale, the authoritative source for trusted content in health and wellness worldwide, announced today that at the American...
Joint Research Survey with Nielsen Business Media Live On Forum SAN FRANCISCO -- The Experiential Marketing Forum EMF (www.experientialforum.com) announced the addition of multiple language translations on their site today to serve the needs of their growing international membership. The addition of translations is concurrent with a joint...
Facebook Jumps to #1 NEW YORK -- Leapfrogging into the number one spot, red hot Facebook earned top honors from AdweekMedia by demonstrating explosive growth over the last year. MySpace, still the largest social networking site with 59.7 million uniques (#2), video sharing phenom YouTube (#3), and celebrity...
NEW YORK -- Commercial Closet Association, which advocates "advertising that respects the diversity of all," is the latest group to add its support for Diversity in Advertising Career Day (www.diacareerday.com) on Thursday, September 20, 2007, at the New York Hilton. Sponsored by Adweek, Brandweek, Mediaweek and Marketing y...
Adweek Magazines to Sponsor Inaugural Event at New York Hilton NEW YORK -- Diversity in Advertising Career Day (www.diacareerday.com), created to provide a forum where multi-cultural professionals can network and explore career opportunities in the advertising industry, will be held at the New York Hilton on Thursday, September...
ExpertSource: TOPIC: Some marketing and advertising professionals are questioning the role of branded entertainment. While it was touted a few years ago as being the future of advertising, Nielsen Product Placement found product placements during network prime time dropped 8 percent in the first quarter of 2007, according...
NEW YORK -- The International Fight League's (OTCBB: IFLI), Co-founder and Chief Executive Officer Gareb Shamus was selected as one of Brandweek Magazine's 10 "Marketers of the Next Generation," as revealed in the magazine's current issue. Shamus, who co-founded the league with partner Kurt Otto, is the only...
NEW YORK -- Coca-Cola Co. and L'Oreal have reportedly teamed up to create a new health and beauty beverage that will be launched in 2008, according to the trade journal BrandWeek. The neutraceutical beverage, which is still in the early stages of development,...
Articles 2007-04-16
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