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brett snyder

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BNET Author Biography
Brett SnyderBrett has worked in various pricing, sales, and marketing functions for airlines including America West and United. In addition to writing for BNET's Travel industry blog, he also writes the award-winning consumer travel blog, The Cranky Flier, and holds an MBA from Stanford.
more about Brett Snyder »

BNET Resources

Delta Tells Mesa to Take Its 50 Seaters Elsewhere
Airlines have made it quite clear that they have little interest in keeping 50 seat jets around. Shockingly (yeah, right) the combination of high fuel costs and 50 seats doesn't really work very well from a per-seat cost perspective. Now, Delta has come up with a unique way...
Tags: Workforce Management, Performance Management, Airline, Human Resources, Mesa, Delta, Brett Snyder
Blog posts 2008-04-03
Airlines Expanding Payment Options
Airlines are always looking for ways to cut costs. Distribution costs have been on the chopping block for years, but it's been only relatively recently that credit card fees have begun to move on to center stage. Credit cards are easily the most convenient way to pay...
Tags: Airline, Payment, Credit Card, Sales Channel, Financial Services, Sales, Brett Snyder
Blog posts 2008-04-02
United Mechanics Join the Teamsters
For the past couple of years, the mechanics at United have been embroiled in a union representation fight. It all came to a head yesterday when just over 60 percent of the mechanics voted to leave AMFA and join the Teamsters. AMFA used to be the...
Tags: Outsourcing & Subcontracting, Business Operations, It Operations, Outsourcing, Teamsters, Mechanics, Brett Snyder
Blog posts 2008-04-01
What "Open Skies" Means for U.S. Airlines
You've probably heard a great deal of talk about the wonders of Open Skies between the US and European Union. It officially went into effect March 30, and now the world is a different place . . . right? Well, not really. From the European...
Tags: European Union, Heathrow, Brett Snyder, Agreement, Airline
Blog posts 2008-03-31
Virgin America Picks Diana Walke as VP of Planning and Sales
That didn't take very long. A short couple of weeks after Brian Clark left Virgin America, Diana Walke has been tapped to fill his shoes as VP of Planning and Sales. Is this a good thing? Well, Diana has a long resume filled with her...
Tags: American Airlines, Network, Virgin America, Sales Strategy, Sales Force Management, Networking, Sales, Brett Snyder
Blog posts 2008-03-28
AirTran Expanding in Baltimore
It's a rare sight these days to see any airline expanding with long haul domestic flights, but AirTran has decided to charge full speed ahead. This summer, the airline will operate two daily flights between Baltimore and both Seattle/Tacoma and Los Angeles. Now, it's no secret...
Tags: Flight, AirTran, Baltimore, Aerospace & Defense, Strategy, Manufacturing, Management, Brett Snyder
Blog posts 2008-03-27
Courts Shoot Down New York Passenger Bill of Rights
The US Court of Appeals in Manhattan today did exactly what the airlines were hoping. They decided that the State of New York is not allowed to enact its own passenger bill of rights. Airlines should be happy about this and they are, even if passengers aren't. ...
Tags: Airline, Federal Government, Regulations, Government, Brett Snyder
Blog posts 2008-03-26
Skybus Replaces CEO Diffenderffer
Reports are out that Skybus CEO Bill Diffenderffer is leaving the airline to, get this, write books. Sounds strange, no? The information coming out of the airline doesn't make it clear exactly why he's leaving, but my guess is that it wasn't just so that he...
Tags: Board, Airline, Skybus, Reports, Corporate Governance, Business Operations, Corporate Law, Brett Snyder, CEO
Blog posts 2008-03-24
Fuel Costs, Rivals Push Aloha into Chapter 11
This may look like a headline from 2004, but sadly, it's accurate once again. Aloha Airlines has filed for Chapter 11 bankruptcy protection a mere two years after its last trip to bankruptcy-land ended. What does this mean for the airline? Well, things aren't looking good. ...
Tags: Airline, Aloha Airlines, Fares, Aerospace & Defense, Manufacturing, Brett Snyder
Blog posts 2008-03-24
Virgin America Seat Factor Improves but Ominous Signs Lie Ahead
Taking a look at Virgin America's December DOT numbers, we can actually see some signs of improvement. December load factors, though generally dismal, did break 70 percent on the LAX to JFK route. The long hauls tended to be more full than the half-full short hauls, but as...
Tags: Airline, Sign, Financial Accounting, Finance, Brett Snyder
Blog posts 2008-03-21
Delta Grounds Planes. Will Others Follow?
Remember how I said that Delta was going to tweak its business plan this week? Well, it's happened. And you may not be surprised to hear that it sounds a lot like the plan other airlines are putting out there. It's shrinking time. Delta said today that...
Tags: Brett Snyder, Plane
Blog posts 2008-03-20
Is the Delta-Northwest Merger Dead?
There have been reports over the last 24 hours that Delta's pilots have come to the conclusion that they cannot come to an agreement regarding seniority integration with Northwest pilots. Since the beginning of these negotiations, management has claimed that a deal wouldn't be possible without an agreement on...
Tags: Airline, Delta, Brett Snyder
Blog posts 2008-03-19
For Skybus, High Load Factor Doesn't Mean Success
The December DOT data is now in, and though I haven't had a lot of time to poke through the data yet, I have found a couple interesting things. For today, let's focus on Columbus-based Skybus. Even though the airline is based in Columbus, it's apparently finding...
Tags: Aerospace & Defense, December DOT Data, Florida, Manufacturing, Brett Snyder
Blog posts 2008-03-18
Virgin America's Brian Clark Out; Quit or Canned?
I received word from Virgin America on Friday that Brian Clark, Vice President of Planning and Sales, is no longer with the company. The official statement says: [Clark] decided to leave the company to pursue other opportunities. His resignation was effective Monday March 10, 2008. Brian has been an...
Tags: Sales, Sales Force Management, Sales Strategy, Brian, Statement, Brett Snyder
Blog posts 2008-03-17
Southwest Could Get Undercut in Chicago
Two ultra-low fare carriers could undercut Southwest's dominance in the Chicago area as cheaper Gary, Indiana threatens both O'Hare and Midway. There has long been talk of a third airport in Chicago, one of the world's busiest flight hubs. For years, Chicago's mayor has tried to build a massive new complex...
Tags: Chicago, Gary, Operational Accounting, Finance, Brett Snyder
Blog posts 2008-03-14
Delta's Best Fare Guarantee: No Guarantee of Smart Marketing
Do I hear an echo in here? Delta Air Lines recently rolled out a best fare guarantee for its website, and to be honest, I think we've heard this before. Airline websites have had guarantees come and go over the years, but none of them seem to stay...
Tags: Marketing Research, Web Technology, Web Site Development, Delta, Web Site, Guarantee, Airline, Internet, Marketing, Brett Snyder
Blog posts 2008-03-06
Virgin Atlantic Warns Rivals About Heathrow
Nobody will ever accuse Virgin Atlantic of rolling out the welcome mat to airlines looking to expand their presence at London/Heathrow. Though the Open Skies deal between the US and EU means that any US or European carrier can fly between Heathrow and the US, Virgin has decided to...
Tags: Brett Snyder, Carrier, Virgin Atlantic
Blog posts 2008-03-05
United Listens to Customers, Changes Upgrade Policy
Just a couple weeks ago I wrote about how United (NASDAQ: UAUA) frequent fliers were angry at the airline's pending upgrade policy change, and it appears they've listened . . . a little. United is bringing back regional upgrades for its top fliers. This combined with the airline's...
Tags: Airline, Brett Snyder
Blog posts 2009-11-19
Premium Air Traffic Takes an Unexpected Turn for the Worse
The September IATA Premium Traffic Monitor is out, and the news is not what I expected. Premium traffic air travel comparisons actually looked worse than in August, but what remains to be seen is whether this is an anomaly or a sign of a changing trend. by Brett Snyder
Tags: Traffic, September IATA Premium Traffic Monitor, Brett Snyder
Blog posts 2009-11-20
Continental Shows Weak Numbers, Easter Benefit
Continental's April traffic numbers and revenue estimates are out, and they look slightly better than what we saw in March. Does this mean things have hit a bottom? Maybe, but we need to remember that Easter shifted from March to April this year, and that has a big...
Tags: Revenue, Benefit, Operational Accounting, Finance, Brett Snyder
Blog posts 2009-05-06
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