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- 'Gossip Girl' episodes aren't going online.(News)(CBS Corp.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-04-21
- Wait till May, and you may miss much of the upfront; Broadcast TV networks including NBC in talks with advertisers already.(News)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-02-25
- Super Bowl spots hit $3 million; NBC's push to sell early, sell high reveals tough times in TV market.(News)(Anheuser-Busch Companies Inc.)(National Broadcasting Company Inc.)(PepsiCo Inc.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-05-12
- Fewer, pricier ads future of TV? Fox's `remote-free TV' concept promises more impact for commercials.(The Upfront)(Fox Broadcasting Co.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-05-19
- NBC readies new upfront as video goes out-of-home; Meeting this month comes as strike threatens spring presentations.(News)(NBC Universal Inc.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-01-07
- CNN gives biz sites run for their 'Money'; Now with online video, CNNMoney.com is a bigger threat on the web.(News)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-03-03
- TV nets move the ads to boost ratings; ABC, CBS move more commercials to first half of late-night talk shows.(News)(Company rankings)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-04-14
- How to walk the talk of tailoring ads to content; Anti-smoking group to create unique execution for each ABC channel.(News)(advertising)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-03-31
- Fox makes out like bandit with 'Idol' and Bowl; Strike-proof programs put net in catbird seat heading into next year.(News)(Fox Broadcasting Co.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-12-17
- Transforming the movie-rental model; Netflix tries set-top box; Apple, 20th Century Fox ponder a partnership.(CES Preview)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-01-07
- Why returning $10M to advertisers isn't as bad as it sounds; NBC's decision frees up inventory that now will command higher prices.(News)(National Broadcasting Company Inc.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-12-17
- CBS's 'Kid Nation' is heavy on tears and light on ads.(MediaWorks)
- Byline: Brian Steinberg Byline: Brian Steinberg
- Research articles 2007-09-24
- NBC's pod plan: Share top slots; 'Hybrid' spots that promote both marketers and shows are net's latest ploy to keep viewers in seats.(News)(National Broadcasting Company Inc.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-12-03
- NBC, Fox loop rivals into Hulu in push to build pro YouTube.(News)(NBC Universal Inc.)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-11-12
- Brands use the Bowl to broaden their appeal; Marketers that normally target narrow audiences aim for both genders.(Super Bowl 2008)(Kraft Foods Inc.)(Procter & Gamble Co.)(Unilever Group)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-01-28
- Fox hopes candy man can sweeten sales plans; Net brings in Nestle vet in effort to increase its TV-marketing savvy.(News )(Brian Owens provides the service to Fox Broadcasting Co.)(Occupation overview)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-01-07
- Coming this fall: a new breed of promo; Fox tests out five-second spots, while NBC tries a new format with Honda.(News)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-09-17
- Reruns go from deja vu to new; Networks keep viewer attention by adding extra features to rerun episodes.(News)(ABC Entertainment Television Group)(CBS Broadcasting Inc.)(Starcom Entertainment)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2008-03-10
- 'Wheel' deal: People partners with game show; In first for publishers, magazine places brands from Kraft, Sony, P&G.(News)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-10-01
- Marketers fight for first in TV-spot pods; TV Guide pushes nets in ads, but it still can't grab best positioning in breaks.(News)
- Byline: BRIAN STEINBERG Byline: BRIAN STEINBERG
- Research articles 2007-09-24
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