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		<title><![CDATA[When the Brief is Wrong]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/10/01/when-the-brief-is-wrong/]]></link>
		<description><![CDATA[For many years I wrongly assumed this problem was confined to the creative community --- designers, writers, architects and the like. I figured it was only they who were given dumb requests from their clients.    Years later I realised that of course this situation impacts on all...]]></description>
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		<pubDate>Wed, 01 Oct 2008 06:04:29 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/robert+gerrish.html"><![CDATA[Robert Gerrish]]></category>
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