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	<title><![CDATA[brightcard Resources | BNET]]></title>
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		<title><![CDATA[Smartcards: Enabling "Hi-Tech/hi-Touch" Interactivity in Direct Marketing Campaigns]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241922]]></link>
		<description><![CDATA[Businesses are constantly seeking creative, innovative ways to develop their brand image, and the arrival of powerful, cost-competitive chip-based cards opens a whole new range of marketing options. Companies can now benefit from this personalized, intelligent technology to implement easily customized, interactive programs which provide tangible benefits to both the...]]></description>
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		<pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
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