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- Can Celebs Make Money Shilling Virtual Goods On Facebook?
- Britney Spears has launched a line of branded virtual goods on Facebook, making her the biggest-name artist yet to team up with the social network on an e-commerce play. The $2 gifts include little profile badges like birthday cakes, which members can buy for themselves or for friends. Spears...
- External links 2009-08-13
- The Britney Spears Guide to Business
- Looking at information cascades reminded me that business people are as prone to frenzy as any Britney Spears fan. Only in business, we squeal in excitement at exotic debt instruments and, of course, those shimmering pay packages. Now we’re in the unfit-to-be-a-mom stage. It’s tough to be...
- Blog posts 2008-09-25
- Kohl's Targets California with Spears, New Stores
- Kohl’s is going Hollywood, so to speak, using its recent acquisition of Mervyns stores to establish a more powerful presence in California and promoting a decision to make Britney Spears the spokesperson for its Candie’s brand. Kohl’s is out to increase market share and has shown a...
- Blog posts 2009-03-03
- Video Last Gasp Between Britney Spears, Kohl's, Candie's
- Candie’s and Kohl’s will have one more fling with Britney Spears, then move on to a new face for the brand. Yet the annual change, which saw Spears take over from Hayden Panettiere as Candie's celebrity spokesperson in 2008, will be very much...
- Blog posts 2009-07-08
- Whose Recovery Is This?
- Like most recoveries, this has been an uneven one. Wall Street, women, and older workers are thriving, while Main Street, men, and younger workers are simply surviving. Our scorecard shows some of the recovery?s biggest winners and losers so far. Here’s another option: Just ask...
- Articles 2009-11-05
Additional Resources
- Facebook and Britney Spears Team Up to Monetize through Virtual Gifts
- Britney Spears is lending her name and image to a new line of virtual gifts available from her Facebook Page and the Facebook home page. Facebook users can give one free gift when they become a fan of Britney, or choose from five other gifts for 20 Facebook Credits, or...
- News items 2009-08-13
- Backstage with Britney. (Marketing).(pop singer Britney Spears)(Brief Article)
- Pepsi-Cola and America Online created a new marketing agreement to launch the "Pepsi Backstage Sweepstakes" to bring Britney Spears fans a chance to win tickets to her upcoming summer concert tour. AOL will offer custom programming, includi Pepsi-Cola and America Online created a new marketing agreement...
- Research articles 2002-04-01
- Britney Spears may have second baby in Namibia
- WINDHOEK, United States AFP — Pregnant pop diva Britney Spears may follow in the steps of Hollywood couple Brad Pitt and Angelina Jolie and have her baby in Namibia. "Deputy Tourism Minister Leon Jooste confirmed that he received a telephonic enquiry from Spears' office to have her second baby...
- Research articles 2006-06-16
- Virgin Mobile USA to Debut Britney Spears' New Music Video
- Virgin Mobile USA (NYSE: VM), a leading provider of both prepaid and postpaid wireless services and title sponsor of "Virgin Mobile Presents The Circus Starring Britney Spears," today announced its presenting sponsorship of Britney Spears' next video off the "Circus" album, "If U Seek Amy," to premiere on March 12th...
- Research articles 2009-03-10
- Britney Spears teams with Pepsi. (Petroleum Convenience).(Pepsi-Cola Company contract information)(Brief Article)
- Britney Spears has signed a global marketing pact with Pepsi-Cola Company. The multiyear agreement calls for creative collaboration on new Pepsi television advertising and co-sponsorship of a worldwide concert tour. The first business relationship be Britney Spears has signed a global marketing pact with Pepsi-Cola ...
- Research articles 2001-04-01
- Britney Spears, Paris Hilton worst–dressed celebs: fashion critic
- LOS ANGELES AFP — Britney Spears and Paris Hilton have been named the worst dressed celebrities of 2006, according to an annual list from US fashion critic "Mr. Blackwell." The poison-penned arbiter of style described newly single Spears and celebrity socialite Hilton as "two peas in an over-exposed pod! Style-free...
- Research articles 2007-01-09
- BETWEEN THE LINES: MR. BRITNEY SPEARS...BROWNE'S BLING...THE WRIGHT STUFF.(Five Star Vintage, Thom Browne )
- MR. BRITNEY SPEARS: Tabloid staple Kevin Federline took a break from diaper duty (his second child with pop singer Britney Spears was born Sept. 12) to attend the Complex-hosted launch of Five Star Vintage's holiday 2006 collection at the new Kitson Men in Beverly Hills on...
- Research articles 2006-10-23
- Virgin Mobile USA to Present Highly Anticipated Circus Tour Starring Britney Spears
- Exclusive Access For Fans & Customers Including Chance to Win Sneak Peek at Final Dress Rehearsal WARREN, N.J., Jan. 29 /PRNewswire-FirstCall/ -- Virgin Mobile USA, a leading provider of both prepaid and postpaid wireless services, announced today its title sponsorship of the upcoming Britney Spears concert tour. The...
- Research articles 2009-01-29
- SKECHERS Footwear and Britney Spears Sign International Marketing Deal
- Business Editors/Apparel Writers MANHATTAN BEACH, Calif.--BUSINESS WIRE--Sept. 25, 2000 SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, announced that it has signed a marketing agreement with Britney Spears. Under the 18-month agreement, SKECHERS will have exclusive rights to international print advertising for footwear. SKECHERS...
- Research articles 2000-09-25
- SKECHERS USA Footwear and Mega-star Britney Spears Sign Worldwide Marketing Deal for 4 Wheelers Skates; Footwear Company Signs Worldwide Marketing Deal With Singer
- Business Editors MANHATTAN BEACH, Calif.--BUSINESS WIRE--Jan. 15, 2002 SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that it has signed an exclusive worldwide licensing agreement with Britney Spears for its 4 WheelersTM roller skate line. Under the three-year agreement, SKECHERS will have...
- Research articles 2002-01-15
- SKECHERS USA Footwear and Mega-Star Britney Spears Sign Worldwide Marketing Deal for 4 Wheelers Skates; Footwear Company Signs Worldwide Marketing Deal With Singer
- Business/Entertainment Editors & Music/Retail Writers MANHATTAN BEACH, Calif.--ENTERTAINMENT WIRE--Jan. 15, 2002 SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that it has signed an exclusive worldwide licensing agreement with Britney Spears for its 4 WheelersTM roller skate line. Under the three-year agreement,...
- Research articles 2002-01-15
- TVN Entertainment Corp. (Briefs).(inks exclusive deal for Britney Spears pay-per-view concert)(Brief Article)
- BURBANK, CALIF. -- TVN Entertainment Corp will be the exclusive distributor of the premiere of Britney Spears's pay-per-view concert event next month. Britney Spears in Concert, taped at London's Wembley Arena Nov. 11, 2000, will bow on Saturday, Nov. 23 at 8...
- Research articles 2002-10-28
- Oops! Britney Spears to annul madcap marriage
- WASHINGTON AFP ? Pop princess Britney Spears is single again after a madcap marriage over the weekend, US media reported. Spears and childhood friend Jason Alexander, both 22, have filed for an annulment after tying the knot before dawn Saturday in Las Vegas, Nevada. The couple "took a...
- Research articles 2004-01-05
- It's a boy: Pop star Britney Spears gives birth to her first child
- LOS ANGELES AFP — Pop star Britney Spears gave birth to a healthy baby boy, entertainment websites reported. The baby was delivered in a cesarean section shortly after 1:00 pm (2000 GMT) in Santa Monica at UCLA medical center, according to Us Weekly magazine's website. Spears, 23, who...
- Research articles 2005-09-14
- Britney Spears and Kevin Federline finalize divorce
- LOS ANGELES AFP — A Los Angeles court has finalized the divorce between troubled pop star Britney Spears and Kevin Federline, less than three years since they married, the singer's lawyer said. Spears, 25, and Federline, will share custody of their two sons, 23-month-old Sean Preston and 11-month-old Jayden...
- Research articles 2007-07-31
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