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- Moodier Britons Make Marketing's Job Tougher
- Moodier Britons Make Marketing's Job TougherYou forgot to add something to your 'ire' listAs a `moody British consumer', I feel I can be considered 'expert' enough to contribute to this article, so have registered with Bnet to do so.I believe that you need to add the following to your list...
- Discussion threads 2008-07-09
Additional Resources
- Moodier Britons Make Marketing's Job Tougher
- British consumers are fed up with the high cost of living, according to McCann Erickson's annual 'Mood of Britain' survey, written up in Marketing. And brand managers, marketers and advertisers may need to re-think campaigns to match the shift in sentiment. The economic situation is now the biggest influence...
- Blog posts 2008-06-25
- Weekend Round-Up
- Sunday Telegraph Former McDonald's director takes on Italy's historic treasures. Prompting jokes about McDonatellos, a former McDonald's director, Mario Resca, wants to shake up Italy's dusty cultural tourism scene. "I see visitors as customers, clients. When you come to one of my museums, you are a guest...
- Blog posts 2009-10-05
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