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BNET Business Dictionary
- Brochure
- a booklet or pamphlet that contains descriptive information or advertising, for example, in relation to a product or real estate for sale, or an available...
- Brochure definition on BNET »
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- Invest in Sales Training or Marketing?
- A reader writes: I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...
- Blog posts 2008-06-16
- Brochure (Level Design)
- This template is for brochure with level design.
- Tools & templates
- How to Successfully Promote Your Business to an International Audience
- The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate. Furthermore, when brochures are translated into other languages it is commonly agreed that...
- White papers
- How to Market Your Business With Your Brochure
- Chances are that a person will spend more time agonizing over his or her brochure than any other piece of marketing material. The person will constantly refine and revise it over the life of the business. Then the person will use it incorrectly. Business contacts are emotional and not logical.
- White papers
- How to Make a Super Brochure or Mailing Piece
- This paper discusses the steps needed to make a brochure. The first is to put a selling message on the cover. This is the most important rule of all and, curiously, one that is little followed. The cover of a brochure works like a headline of a print ad. Four...
- White papers
- Recruiting Brochure
- This template is for recruiting brochure.
- Tools & templates
- Brochure (8 1/2 x 11, Landscape, 2-Fold)
- This template is for Brochure with 8 1/2 x 11, Landscape, 2-Fold.
- Tools & templates
- Professional Services Brochure (8 1/2 X 11, Letter Fold, 2 Pages)
- This template is for professional services brochure (8 1/2 x 11, letter fold, 2 pages).
- Tools & templates
- Real Estate Brochure
- This template helps real estate agents prepare a colorful brochure - including sample listing information, photos, and testimonials - to give to potential clients.
- Tools & templates
- Price List Brochure (Accessory Design, Mailer)
- This template is for price list brochure (accessory design, mailer).
- Tools & templates
- Financial Services Brochure
- This template is for financial services brochure.
- Tools & templates
- Brochures are Total BS.
- Brochures are Total BS.Brochures the Way You Describe Them Are BS...But they aren't all necessarily wasteful. You touched on their real value at the end-- as reinforcement for the emotional sell. Mercedes did a brochure years ago for their E-series that had spreads with photographs and a word such as...
- Discussion threads 2007-12-18
- Brochures are Total BS.
- I've been thinking about this for some time and it seems to me that brochures are pretty much as waste of paper and ink, not to mention time and resources. I know that most marketing folk swear by them, but frankly, I don't think that...
- Blog posts 2007-12-18
- Editing the Brochure is Wasted Effort.
- Editing the Brochure is Wasted Effort.M2M Sales StrategyBeing a B2B sales company, we have been implementing the strategy of M2M sales for a long time and the strategies written here really hits the hammer to the nail. There is two major steps to the M2M sales, the first step...
- Discussion threads 2007-11-01
- Composing Knockout Sales Letters
- A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...
- Articles 2007-10-11
- Communicating Effectively Through a Company Brochure
- Company brochures can serve to reassure customers, suppliers, and other business partners that you are a sound organization. Use a brochure to communicate your organization’s strengths. Most brochures include a description of a company's product offerings, management, and key financial data. In addition to this basic information, you can describe...
- Articles 2007-05-01
- The Mighty Marketing Brochure
- "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "A small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures aren't always small. Sometimes they're quite large. As for...
- White papers 2005-09-05
- A Look at Color Brochure Printing
- Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use,...
- White papers 2005-08-31
- How to Avoid Wasting Time on Unnecessary Proposals
- The article asserts that many people have a sales process that often requires a formal proposal in order for a prospect to become a customer. Even with boilerplate templates on word processing and contact management computer programs, complex proposals can take hours--maybe even days in some cases--to prepare. If the...
- White papers 2003-09-18
- How to Create a Sales Brochure
- The article states that in order to be an effective tool, a brochure must be read and get the intended action one desires. This guide takes one through a step-by-step development of a sales brochure highlighting the essentials for an effective brochure, alerting one to the pitfalls to avoid, and...
- White papers 2003-01-01
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