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	<title><![CDATA[brochure Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brochure.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brochure]]></description>
	<s:counts start="0" returned="20" found="277" />
	<language>en-us</language>
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		<title><![CDATA[NHS Loses Fight Over Publication of Antipsychotic Meds Brochures for Kids]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10005419/nhs-loses-fight-over-publication-of-antipsychotic-meds-brochures-for-kids/]]></link>
		<description><![CDATA[Britain's National Health Service is losing a fight against the Bonkers Institute for Nearly Genuine Research -- a web site that publicizes the underbelly of psychiatric medicine -- over brochures for children that tell them how to take antipsychotic medicines such as Johnson & Johnson JNJ's Risperdal risperidone. by Jim...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 20 Nov 2009 08:36:02 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/medicine.html"><![CDATA[Medicine]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/nhs.html"><![CDATA[NHS]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[A Fast Way to Find Royalty-Free Images]]></title>
		<link><![CDATA[http://blogs.bnet.com/businesstips/?p=5415]]></link>
		<description><![CDATA[Need a photo for your blog, brochure, or the like? Cyclo.ps lets you search eight stock-photo sites in one fell swoop. by Rick Broida]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 08:00:58 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/rick+broida.html"><![CDATA[Rick Broida]]></category>
	</item>
	<item>
		<title><![CDATA[Interactive Brochure: iPhone in the Enterprise]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1132241]]></link>
		<description><![CDATA[Interactive Brochure: iPhone in the Enterprise. End-users, including many executives, love the iPhone. And given its popularity, IT managers are going to have to deal with these popular devices and the security and manageability issues surrounding them. This interactive brochure outlines the many challenges related to having the iPhone in...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+iphone.html"><![CDATA[Apple iPhone]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/sybase+inc..html"><![CDATA[Sybase Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/smart+phones.html"><![CDATA[Smart Phones]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SY</category>
		<category domain="tickers">SY</category>
	</item>
	<item>
		<title><![CDATA[Inside GSK's CASSPER Ghostwriting Program]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10003825/inside-gsks-cassper-ghostwriting-program/]]></link>
		<description><![CDATA[A look inside GSK's CASSPER ghostwriting brochure reveals that Paxil Product Management at GSK expected its drug sales reps to control the process, even with doctors who were clearly unfamiliar with existing published data on the drug. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Aug 2009 06:21:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/sales+representative.html"><![CDATA[Sales Representative]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[ABCs of Magazine Circulation Not as Simple as They Look]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002584/abcs-of-magazine-circulation-not-as-simple-as-they-look/]]></link>
		<description><![CDATA[Circulation figures in the magazine business have always been, well, a matter of some dispute; now, a story inÂ  Mediaweek points out another way in which circulation figures can be deceiving: they, to an increasing degree, include digital copies of magazines. Not Web site traffic, mind you, but, essentially electronic...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Jun 2009 06:48:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/magazine.html"><![CDATA[Magazine]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/circulation+figure.html"><![CDATA[Circulation Figure]]></category>
		<category domain="http://resources.bnet.com/topic/ad+buyer.html"><![CDATA[Ad Buyer]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
	</item>
	<item>
		<title><![CDATA[Top 10 Lies Customers Tell Sales Reps]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=2323]]></link>
		<description><![CDATA[Let's face it: customers sometimes lie.Â  What's difficult is that, as a salesperson, your options are limited.Â  Unless you don't plan on doing business with that customer again, you can't exactly point out that the customer just told a whopper.Â  With that in mind, I thought it would be useful...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 23 Apr 2009 05:30:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/response.html"><![CDATA[Response]]></category>
		<category domain="http://resources.bnet.com/topic/customers+ltd..html"><![CDATA[Customers Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/here.html"><![CDATA[HERE]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CUS</category>
		<category domain="tickers">CUS</category>
	</item>
	<item>
		<title><![CDATA[RR Donnelley Receives IKEA's Tulip Award as Best Global Printer of Flyers and Brochures]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Oct_14/ai_n30891234]]></link>
		<description><![CDATA[CHICAGO -- R.R. Donnelley & Sons Company (NYSE:RRD) announced today that it has been recognized with IKEA Group's Tulip Award as its best global printer of flyers and brochures. Demonstrating the breadth of its service platform, RR Donnelley draws on its in facilities in Connecticut, Indiana, Minnesota, North Carolina, Texas...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Oct 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[HARDWARE]]></category>
		<category domain="http://resources.bnet.com/topic/ikea.html"><![CDATA[IKEA]]></category>
		<category domain="http://resources.bnet.com/topic/printers.html"><![CDATA[Printers]]></category>
		<category domain="http://resources.bnet.com/topic/printing.html"><![CDATA[printing]]></category>
		<category domain="http://resources.bnet.com/topic/readers.html"><![CDATA[Readers]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[SOFTWARE]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Company Watch - Singapore Airlines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6781/is_2008_Sept_1/ai_n28575724]]></link>
		<description><![CDATA[Aug 31, 2008  Indian software exporter Tata Consultancy Services said on Tuesday it had received a multi-million dollar contract from Singapore Airlines Cargo for a five-year period. The contract is to service the cargo revenue accounting back office processes, said TCS, which has serviced Singapore Airlines Cargo since 2004....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
	<item>
		<title><![CDATA[What Makes You So Special?]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/08/19/what-makes-you-so-special/]]></link>
		<description><![CDATA[Yesterday I spoke to the owner of a business who was getting more than a little fed-up with the quality of clients he was attracting. Furthermore, the conversation with prospective clients always centred around cost. Time and time again, he saw the quality of his work undermined by unreasonable financial...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 19 Aug 2008 15:35:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/robert+gerrish.html"><![CDATA[Robert Gerrish]]></category>
	</item>
	<item>
		<title><![CDATA[Eco-tourism&#39;s green brings in the greenbacks]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200806/ai_n27880389]]></link>
		<description><![CDATA[PARIS AFP &#8212; Flip through a travel brochure, and you're likely to see pictures of sun and sand in Southeast Asia, of luxury lodges in the Serengeti, of scuba diving in the bejewelled coral reefs of the Caribbean, but what the brochure won't reveal is the environmental cost of your...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Eco-tourism: Where green and greenbacks come together]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200806/ai_n27880344]]></link>
		<description><![CDATA[PARIS AFP &#8212; Flip through a travel brochure, and you're likely to see pictures of sun and sand in Southeast Asia, of luxury lodges in the Serengeti, of scuba diving in the bejewelled coral reefs of the Caribbean.  What the brochure won't reveal, though, is tourism's dirty little secret:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 29 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Invest in Sales Training or Marketing?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=331]]></link>
		<description><![CDATA[    A reader writes:  I purchased a staffing agency that provides outstanding customer service. The company has literally been open everyday for the last 52 years, including every holiday and every weekend. We have two vans and two drivers that ensure workers are dropped off and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 16 Jun 2008 05:30:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+training.html"><![CDATA[Sales Training]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Plain English Narrative]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_km2918/is_200804/ai_n28014981]]></link>
		<description><![CDATA[The SEC has voted unanimously to propose rule amendments requiring investment advisors to prepare and deliver to clients and prospective clients a narrative brochure that is written in plain English. These would be made available to the general public through the SEC sponsored Investment Advisor Public Disclosure Web site. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Heat transfer brochure.(books, software & lit)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5982/is_200803/ai_n25301427]]></link>
		<description><![CDATA[The Dow Chemical Co.'s performance fluids division has  introducing "Heat Transfer Fluids for HVAC and Refrigeration  Systems." A free copy of the brochure can be obtained by  downloading the PDF at the Dow Web site. The brochure is geared tow  The Dow Chemical Co.'s performance fluids...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/the+dow+chemical+co..html"><![CDATA[The Dow Chemical Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DOW</category>
		<category domain="tickers">DOW</category>
	</item>
	<item>
		<title><![CDATA[Biofuels Update]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6208/is_20080215/ai_n25390897]]></link>
		<description><![CDATA[Energy Bill Impacts Farm Prices   The new energy bill passed by Congress ramped up biofuel mandates, which could result in higher corn and soybean use for fuel, say economists at the University of Missouri MU.   Production of corn-based ethanol increases 24% and soydiesel increases 89% under...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/biofuel.html"><![CDATA[biofuel]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Brochures are Total BS.]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=1455&messageID=6065&start=0]]></link>
		<description><![CDATA[Brochures are Total BS.Brochures the Way You Describe Them Are BS...But they aren't all necessarily wasteful. You touched on their real value at the end-- as reinforcement for the emotional sell. Mercedes did a brochure years ago for their E-series that had spreads with photographs and a word such as...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 18 Dec 2007 11:33:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/total+bs.html"><![CDATA[Total BS]]></category>
	</item>
	<item>
		<title><![CDATA[Brochures are Total BS.]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=194]]></link>
		<description><![CDATA[I've been thinking about this for some time and it seems to me that brochures are pretty much as waste of paper and ink, not to mention time and resources.      I know that most marketing folk swear by them, but frankly, I don't think that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 18 Dec 2007 05:30:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[Brochure]]></category>
	</item>
	<item>
		<title><![CDATA[Beneficial uses grant progress]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0ZQQ/is_11_55/ai_n25015199]]></link>
		<description><![CDATA[In 2007, the Spent Mushroom Substrate SMS Research Committee secured a second grant from the Pennsylvania Department of Agriculture PDA to continue the research, educational efforts and marketing of SMS that began in 2006.  SMS versus Mushroom Compost  Many of the SMS end users that the committee members...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Nov 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brochure.html"><![CDATA[brochure]]></category>
		<category domain="http://resources.bnet.com/topic/dr..html"><![CDATA[Dr.]]></category>
		<category domain="http://resources.bnet.com/topic/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[HARDWARE]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/pdas.html"><![CDATA[PDAs]]></category>
		<category domain="http://resources.bnet.com/topic/penn+state.html"><![CDATA[Penn State]]></category>
		<category domain="http://resources.bnet.com/topic/pennsylvania.html"><![CDATA[Pennsylvania]]></category>
		<category domain="http://resources.bnet.com/topic/professor.html"><![CDATA[professor]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Editing the Brochure is Wasted Effort.]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=1224&messageID=5037&start=0]]></link>
		<description><![CDATA[Editing the Brochure is Wasted Effort.M2M Sales StrategyBeing a B2B sales company, we have been implementing the strategy of M2M sales for a long time and the strategies written here really hits the hammer to the nail.  There is two major steps to the M2M sales, the first step...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 01 Nov 2007 05:53:00 -0700</pubDate>
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		<title><![CDATA[Composing Knockout Sales Letters]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-68761.html]]></link>
		<description><![CDATA[A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across. However, in most cases, sales letters are best used in conjunction with other promotional...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 11 Oct 2007 12:56:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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