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- Building an Email Marketing Strategy
- The Internet is now the way to get information. In the US, 170 million people, 60% of the total population, are online. One hundred and forty seven million people use email daily. Major advertising campaigns now include big investments in websites and email campaigns. Email marketing has grown in popularity...
- White papers 2005-08-19
- Building a Brand Through Email Newsletters: How Simple Communication Can Help Retain Customers
- It is more expensive to acquire a new customer than to retain an existing customer. So is one's organization actively working to retain customers? Marketing is typically focused on customer acquisition, working through advertising, public relations and events to get the word out about the organization, its products, etc. But...
- White papers
- Snapshot of a Digital Revolution: Reinventing Yourself Through Email Marketing
- In 2001, NPPA found itself at a crossroads. The introduction of digital technology revolutionized the photojournalism industry. Besides needing to create new relationships with digital companies, the nonprofit also lacked the infrastructure to handle the fast pace of the digital economy. In January 2002, NPPA took its first tentative steps...
- Case studies
Additional Resources
- Trek Bikes Works with Bronto Software to Propel Most Successful Product Launch in Company History
- Trek to Lead Upcoming Best Practices Webcast Discussing Its Secrets to Success DURHAM, N.C. -- Bronto Software, Inc. today announced that Trek Bikes credits its email campaigns as a key component in the success of the overall best product launch in the company's 31-year history - the all-new Madone...
- Research articles 2007-10-16
- Lake Champlain Chocolates Boosts Online and Retail Sales Through Bronto Email Marketing
- LCC Increases Sales by 50% with Bronto's Segmentation Tools DURHAM, N.C. -- Bronto Software, Inc. today announced that Lake Champlain Chocolates LCC, a Vermont-based premium gourmet chocolate maker, recently selected Bronto's email marketing solution to increase its online sales, improve the quality of interaction with its customers, and generate...
- Research articles 2006-11-28
- Lake Champlain Chocolates to Lead Bronto's February Customer Success Webcast
- Gourmet Chocolatier Will Share Holiday Email Marketing Best Practices Which Drove a 50% Increase in Sales DURHAM, N.C. -- Vermont-based gourmet chocolatier Lake Champlain Chocolates LCC will lead Bronto Software's upcoming customer success webcast. The latest installment of Bronto's webinar series featuring Greg Tickle, direct marketing coordinator for LCC,...
- Research articles 2007-02-20
- Where Does Your Email Really Go?
- The internet was designed to be a free exchange of information wherein anyone, upon a loose framework mainly having to do with networking and rendering capabilities, could join, share and digest what they wanted. Email was developed as a predecessor to the internet. Again, one...
- News items 2009-11-12
- Omniture Genesis Network Expands to 90 Partners
- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the addition of nine new Omniture Genesis partners, providing customers with a choice of 90 marketing applications that integrate within Omniture's online business optimization platform. The new Genesis partners include Bronto, Celebros, InsideSales.com, InstantService,...
- Research articles 2007-12-03
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