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- Ten Myths that Impede Marketing Success
- This article mainly discusses ten myths that impede marketing success. Some of these myths are: know what business one is in, the marketing director can do it, marketing is selling, PR is free advertising etc. All these myths have been discussed in detail in the article. Thus, marketing, unfortunately, is...
- White papers 2003-01-01
- Marketing As An Address in Space
- The overwhelming body of knowledge about marketing seems to reside in two areas – the techniques, or tools, and the study of the markets themselves. Too much of marketing – all marketing – seems to reside in the tools. In manufacturing, this basic underlying theory of marketing functions best. The...
- White papers 2003-01-01
- No Pain, No Gain Is The Marketing Return Worth The Risk
- Marketing is one of those peculiar art forms in which one don't know how to make a mistake until well after the deed is done. What seemed like a good idea at the time may turn out to be a fiasco. The trick, then, is to understand what risks to...
- White papers 2003-01-01
- Lightening Marketing: Does Marketing Come In The Economy Size?
- Marketing, sometimes calls for massive and heroic measures. But often, it really just calls for a Band-Aid. Anyone with any training or education in marketing knows all the rules. A question which still remain is does current marketing experience, skill and wisdom allow for that? There are many things one...
- White papers 2003-01-01
- What's the Emperor Wearing These Days?
- Article discusses that very real results of successful branding, in a professional service, come at the invitation to bid. There is strong evidence that a firm looking for a particular legal, accounting, or consulting service will ask for proposals from only the top two or three firms known to specialize...
- White papers 2003-01-01
- New Dimensions in Internal Communications
- A terrific definition of chaos is when a client asks two different people in your firm the same question -- and gets two different and conflicting answers. It is not in the mechanics and devices of communication, which is too often the first stop for an internal communications plan, but...
- White papers 2003-01-01
- Company And Investor Relations
- Today's business entities generate too much information to allow for unmanaged communications within the professional firms that serve them. 3. The partnership structure of professional firms, which has too long obscured the inner workings of those firms, must be reconsidered. Transparency is needed. This can be accomplished by reworking the...
- White papers 2003-01-01
- I Could Learn A Lot From You-What Can Product Marketers Teach Us?
- Orientation toward professional services marketing, as opposed to product marketing, is a prejudice. Admittedly, it is at least a bias against a pervasive academic view that the techniques of marketing a product apply equally to marketing a professional service. In addition, indeed, the most successful professional service marketers tend to...
- White papers
- What Sarbanes-Oxley Will Mean To The Accounting Profession
- The new regulations imposed by the Sarbanes-Oxley Act created quite an impact on accounting procedure of organizations. However, the failure of self-regulation and lack of real leadership in the professional bodies serving the accounting profession contributed substantially to the conflict between Certified Public Accountants CPAs and the higher authority. As...
- White papers 2002-10-01
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