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bruce willis

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Bruce Willis Stars in "Most Expensive Ad Ever"
Bruce Willis will star in one of the most expensive ads ever made, for British finance client Aviva which recently changed its name from Norwich Union. The TV commercial cost $13.4 million, or £9 million, and is by AMV BBDO, according to the Sun, a London tabloid. ...
Tags: Advertisement, Brand, Aviva Plc., Finance, Bruce Willis, Norwich Union, Branding, Marketing, Jim Edwards
Blog posts 2008-12-22

Additional Resources

Starz Encore Packages Willis Multiplex Stunt.(Bruce Willis movies)(Brief Article)
Fans of Bruce Willis should consult their December pay TV listings, as he'll be at the center of a stunt that cuts across Starz Encore Group LLC's various multiplexes. The premium-service purveyor will air eight of the actor's films across se...
Tags: Starz
Research articles 2001-11-05
Def locks spot with Willis on 'Blocks'.(Mos Def and Bruce Willis to act in '16 Blocks' for Millennium Films and Willis' Cheyenne Prods)(Brief Article)
Rapper-actor Mos Def has been cast opposite Bruce Willis in "16 Blocks," directed by Richard Donner for Millennium Films and Willis' Cheyenne Prods. Richard Wenk script follows an aging cop Willis assigned the mundane task of escorting a fast-talking young witness...
Tags: Randall
Research articles 2005-04-29
Willis walks '16 Blocks'.(Bruce Willis to act in a movie directed by Richard Donner for Millennium Films and Willis' Cheyenne Prods)(Brief Article)
HOLLYWOOD -- Bruce Willis will next star in "16 Blocks," to be directed by Richard Donner for Millennium Films and Willis' Cheyenne Prods. Production is slated to begin this summer in Gotham. Written by Richard Wenk,...
Tags: Randall
Research articles 2005-03-09
Bruce Willis sues childhood friend for extortion
LOS ANGELES AFP — US tough guy actor Bruce Willis is suing a childhood friend hired to organize personal photographs for extortion and violation of privacy, court documents show. The civil lawsuit, filed by the star's attorneys Tuesday in a Los Angeles court, claim that that Bruce DiMattia --...
Tags: Agence France-Presse
Research articles 2006-08-03
Bruce Willis, a TV day player?(Blink, USA Network TV drama Touching Evil)(Brief Article)
Look for movie star Bruce Willis to do some "Moonlighting'' on the upcoming USA Network drama series "Touching Evil,'' an adaptation of a British series. Mr. Willis is exec producing the series with partner Arnold Rifkin. "I actually volunteered to play a villain in one of...
Tags: USA Network
Research articles 2004-01-12
Bruce Willis Teams with ESPN to Create "The 'Live Free or Die Hard' Sports Fan Challenge"
LOS ANGELES -- Superstar Bruce Willis, who returns as John McClane in "Live Free or Die Hard," the ultimate summer movie action ride, is teaming with ESPN to offer movie and sports fans the chance to participate in "The 'Live Free or Die Hard' Sports Fan Challenge." The promotion features...
Tags: ESPN
Research articles 2007-06-22
Bruce Willis makes surprise visit to German birthplace
BERLIN AFP — Hollywood star Bruce Willis reportedly appeared unannounced on the doorstep of a German family asking to see the house where he was born 50 years ago. Accompanied by his father and youngest brother, both named David, Willis rang the doorbell of the home in the southwestern...
Tags: Agence France-Presse, Berlin, garden
Research articles 2005-08-08
Bruce Willis to star in crime drama
LOS ANGELES AFP — "Die Hard" superstar Bruce Willis has signed on to star in a new Hollywood crime drama called "Black Water Transit," industry reports said. Willis will play criminal Earl Pike in the film that follows criminals, police and lawyers as they clash over a shipment of...
Tags: Agence France-Presse, Strategy, superstar
Research articles 2005-11-04
Bruce Willis gets star treatment on Hollywood's 'Walk of Fame'
LOS ANGELES AFP — Action hero Bruce Willis was immortalised on Hollywood's Walk of Fame, fulfilling a lifelong ambition to see his name added to the stretch of pavement that is quite literally star-studded. At a ceremony attended by celebrity friends and family including ex-wife Demi Moore and her new...
Tags: Agence France-Presse, Hollywood, TVs
Research articles 2006-10-16
Bruce Willis says he's Hollywood's 'Die Hard'
TOKYO AFP — Veteran action hero Bruce Willis said Tuesday he is thrilled to still be acting at age 52, acknowledging that his fourth "Die Hard" film had a high potential to flop. What "is most surprising for me is that I'm still here, that I still get to...
Tags: Agence France-Presse, FINANCE, Hollywood, Investment, Tokyo
Research articles 2007-06-12
Bruce Willis to appear with daughter in new comedy
LOS ANGELES AFP — Bruce Willis is to appear alongside teenage daughter Rumer in a movie for the second time, entertainment industry press reported Friday. The "Die Hard" star is to portray a Gulf War veteran and school principal while his daughter will play the trouble-making accomplice to heroine...
Tags: Agence France-Presse, MARKETING
Research articles 2007-06-15
Serbian filmmaker Kusturica 'buries' Bruce Willis movie
BELGRADE AFP — Acclaimed Serbian director Emir Kusturica sybolically buried a Bruce Willis blockbuster movie on Monday as he opened a film festival aimed at countering Holywood's influence on film students. Kusturica, winner of two Golden Palm awards at the Cannes film festival, buried "Live Free or Die Hard"...
Tags: Agence France-Presse, director, festival, Government, movie, TVs
Research articles 2008-01-14
Bruce Willis awarded France's Legion of Honor
PARIS AFP — US actor Bruce Willis, star of the "Die Hard" action films and "The Sixth Sense," was awarded France's highest civilian distinction, the Legion of Honor. "This is France's way of paying tribute to an actor who epitomizes the strength of American cinema, the power of the...
Tags: Agence France-Presse, France, Paris
Research articles 2005-04-13
Bruce Willis made officer in France's Order of Arts and Letters
PARIS AFP — US actor Bruce Willis, star of the "Die Hard" action films and "The Sixth Sense," was made an officer in France's Order of Arts and Letters, one of the country's highest cultural honors. "This is France's way of paying tribute to an actor who epitomizes the...
Tags: Agence France-Presse, France, honor, Paris
Research articles 2005-04-13
Czech super model Nemcova lines up Bruce Willis for tsunami charity project
PRAGUE AFP — The Czech super model Petra Nemcova, who survived the 2004 Asian tsunami disaster, has lined up US film star Bruce Willis for her latest charity project - a book of photos of celebrities - she told AFP at the launch of her "Love Always Petra" book on...
Tags: Agence France-Presse, celebrity, tsunami
Research articles 2006-04-25
Diehard security at Bruce Willis preview
PARIS AFP — Highlighting Hollywood's combat against movie piracy, Twentieth Century Fox threw up stringent security measures at a select world preview in Paris of the latest Bruce Willis epic "Live Free or Die Hard." "US studios are very reticent about screening movies ahead of release and we personally...
Tags: Agence France-Presse, Canada, movie, Paris, Piracy, security
Research articles 2007-06-14
USA pays $4 million for Miramax 'Hostage'.(USA Network acquire rights to Bruce Willis thriller from Miramax Film Corp.)(Brief Article)
Miramax has sold exclusive fights to Bruce Willis thriller "Hostage" to the USA Network for about $4 million. In a sign that the length of the ancillary-market window is shrinking, USA takes title to "Hostage" for five years beginning in April...
Tags: USA Network
Research articles 2005-06-06
'Touching Evil' cop is the Willis type
Touching Evil 's David Creegan is a tough cop with a quirky side -- a Bruce Willis-type character. So Willis' involvement with Evil isn't a surprise; what's surprising is that he's the executive producer -- and not starring as Creegan. The role might have fit him better if he...
Tags: USA Network
Research articles 2004-03-12
Willis fined for illegal clearing of wetlands
Bruce Willis will pay a $21,000 fine for violating federal wetlands protection laws by clearing a half-acre island in a pond at his central Idaho home. Willis was cited last October for clearing the small island, installing a sprinkler system and adding topsoil to level depressions so sod...
Tags: U.S. Environmental Protection Agency
Research articles 2004-08-28
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