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This Internet Thing Just Might Work for Build-a-Bear
A lesson in how to monetize online community was delivered this week by Maxine Clark, Chief Executive Bear (yes, I know) of the mall chain Build-a-Bear Workshop. It could be the saving grace of this struggling toy company. by Lisa Everitt
Tags: Internet, Virtual World, Bear, Mall, Build-a-Bear Workshop, BuildABearVille.com, BuildABearville, Lisa Everitt
Blog posts 2008-07-25

Additional Resources

Build-A-Bear Workshop, Inc. F2Q08 (Qtr End 06/28/2008) Earnings Call Transcript
Question-and-Answer SessionOperator Operator Instructions Our first question comes from Paul Lejuez - Credit Suisse. Paul Lejuez - Credit Suisse On the comp can you maybe break down for us the transactions per ticket and the impact on the comp and also wondering if you’re seeing any big regional...
Tags: Build-A-Bear Workshop Inc.
Earnings calls 2008-07-24
Build-A-Bear Workshop, Inc. Reviews 2007 Highlights at Company's Stockholders Meeting
* Stockholders invited to experience buildabearville.com[TM], the company's new online entertainment site.
Tags: Build-A-Bear Workshop Inc.
Research articles 2008-05-08
Is Build-A-Bear's 'Value Pricing' Working?
Maxine Clark, founder and chief executive of Build-A-Bear Workshop, insisted on the first-quarter earnings call that disappointing financial results were not "representative of the value management was adding to the company," as reflected in brand growth over the long-term. Performance metrics suggest, however, that recent initiatives to push...
Tags: Brand, Management, Pricing Strategy, Branding, Pricing, Marketing Research, Marketing, David Phillips
Blog posts 2009-05-25
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