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- Marc Sternberg: Managing Transitions
- Transitions aren't always hard. Marc Sternberg, President and COO of AlwaysOn found a new niche driven by an innovative marketplace. Television and print have been forced to make way for new media, and this former Hollywood Reporter executive has not only adapted, but has helped grow AlwaysOn, an insiders'...
- Videos 2007-12-10
- Corporate Ethics, Corporate Culture and Corporate Image Today's Key Managerial Issues.
- Every organization has a corporate image, whether it wants one or not. When properly designed and managed, the corporate image will accurately reflect the organization's commitment to quality, excellence and its relationships with its various constituents. It is a critical concern for every organization, one deserving the same attention and...
- White papers 2003-01-01
Additional Resources
- Two ways to change gear; old-established American car firms are growing through fancy and frantic acquisitions; the upstart Japanese by building brands from scratch. (editorial)
- Old-established American car firms are growing through fancy and frantic acquisitions; the upstart Japanese by building brands from scratch BEATEN by its arch-rival, Ford, in the hunt to buy Jaguar, General Motors has grabbed a consolation prize-a 50% stake in the loss-making car...
- Research articles 1989-12-23
- Yum! Brands: building brands, building growth
- A strategic brand builder, Emil Brolick is a driving force behind the Yum! principle of insight marketing, and a firm believer that there is still a lot of growth potential in the company's five U.S. brands. Brolick, after 30 years in the fast-food business (most recently as president and chief...
- Research articles 2007-10-15
- Soap powder, with added logic: high-tech brands.(high-technology firms, such as Oracle, Sun Microsystems, and Cisco Systems, are advertising in order to make their products more widely known)(Brief Article)
- High-tech firms that used to care nothing about advertising are suddenly spending a small fortune on building brands. Why? High-tech firms that used to care nothing about advertising are suddenly spending a small fortune on building brands. Why?
- Research articles 1997-12-06
- Amazon Top 10 Books on brand building.(CMO Strategy)(Amazon Bookstore Coop.)(Brief article)
- 1. Building Brands and Believers: How to Connect Consumers Using Archetypes, by Kent Wertime 1. Building Brands and Believers: How to Connect Consumers Using Archetypes, by Kent Wertime
- Research articles 2007-02-26
- Clarity, Uni...ueness Help Sell Thai Brands, Marketing Executives Say.
- By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News Jul. 31--Thai brands, especially food and design-oriented products such as handicrafts, have big potential to become international brands, but they had to have a clear ambition, strategy, product positioning and uni...ueness....
- Research articles 2003-07-31
- Building brands: Ahold USA's corporate brands team sets a new era in motion.(Cover story)
- Ahold USA's corporate brands team has evolved the retailer's private label program in recent years, setting a new era in motion for the company's three operating companies--Quincy, Mass.-based The Stop & Shop Supermarket Co., Giant Food Stores of Carlisle, Pa., and Giant of Landover, Mass. The...
- Research articles 2007-05-01
- The incalculable value of building brands: CEOs say it's not just about advertising, but about everyday operations, too
- United Technologies and FedEx have profoundly different approaches to developing and maintaining their brands. As a multi-industry conglomerate, UTC has a portfolio that includes Otis elevators, Carrier air conditioners, Sikorsky helicopters and Pratt & Whitney jet engines. In most cases, the brands are the names of people who created their...
- Research articles 2006-04-01
- Strategy shifts to building brands out of properties
- Increasingly in Hollywood, a studio is only as successful as its brands. The major entertainment companies have taken films and television shows, as well as books and literary characters, and turned them into lines of merchandise that can live for years or be used as part of event...
- Research articles 1997-03-17
- Brandsenses: Building Brands With Sensory Experience
- Brand Sense is a holistic way of understanding, deconstructing and building a brand by taking into account how and where it impresses each of our five senses. How does a brand look, taste and smell? Is it soft to the touch like cashmere, or does it sizzles like summer? Is...
- White papers 2001-08-10
- Williams-Sonoma Building Brands (Home Textiles Today)
- San Francisco --Williams-Sonoma Inc. has more brand-building initiatives up its sleeve in the immediate term, including this week's unveiling of a Pottery Barn paint program with Benjamin Moore, next month's launch of e-commerce for Williams Sonoma San Francisco --Williams-Sonoma Inc. has more brand-building initiatives...
- Research articles 2006-07-17
- New Survey Pinpoints Value of Public Relations in Building Brands
- It has been realized that public relations is considered a vital component for building brand value, maintaining brand vitality, and establishing brand credibility. The study, is basically a survey based on responses of more than 100 brand managers, providing new evidence that public relations is the most effective way to...
- White papers 1999-06-02
- Partnerships and Cause Related Marketing: Building Brands for the future
- Cause related marketing and corporate social responsibility can go a long way in building a reliable brand image and reputation. While campaigns vary in scope and design, the nature of most relationships carry common elements like synergy, trust and influence. This paper looks closely at some of the key factors...
- White papers
- P&G sells Sure to Innovative Brands.(deodorant Sure purchased by Innovative Brands LLC )(Brief article)
- Procter & Gamble PSG has sold its deodorant Sure to Phoenix-based Innovative Brands LLC in order to concentrate building on higher-growth brands. Although the Sure brand has been successful--it's been the top selling unscented deodorant in the Procter & Gamble PSG has sold its deodorant...
- Research articles 2006-10-06
- Building Strong Brands Better, Faster, Cheaper
- Senior executives increasingly recognize the importance of their companies' brands in driving customer loyalty, price premiums, revenue growth and, consequently, enhanced shareholder value. But because building and maintaining brands can be a costly, risky, and time-consuming process, many CEOs are seeking new approaches that achieve brand goals more quickly and...
- White papers 2003-04-16
- Dow building materials: top brands. Top quality. (Special Advertising Supplement: 2002 Brand Leader Insulation-Rigid Foam).(advertisement)
- Dow Building Materials offers the top brands of rigid foam insulation in the industry. Based on the strength of its STYROFOAM * extruded polystyrene and polyisocyanurate insulations, Dow has repeated its performance as a Brand Leader in the rigid f Dow Building Materials offers...
- Research articles 2002-09-01
- Alert: Constellation Sells Value Spirits Brands
- It was announced this morning that Constellation will sell its value spirits business for $334 million to New Orleans-based Sazerac Company. This is clearly a huge step for Sazerac, who is gaining 40 brands including Barton, Skol, Mr. Boston, Fleischmann's, the 99 schnapps line, the diAmore line, Chi-Chi's pre-mixed cocktail...
- News items 2009-08-07
- Manitowoc: Cyclical Bottom, Building a Higher Future
- Chuck Carnevale submits:Historical Perspective Manitowoc MTW, as the dominant manufacturer of building cranes, has long been considered a cyclical company. In recent times, the company has been working to reduce the cyclicality of their business. They divested their legacy Manitowoc Marine business and greatly expanded their Manitowoc’s Foodservice business with...
- External links 2009-10-29
- The Secret of Brands
- Brands, brands, brands, wherever consumers look, there is a brand claiming to be the best and worth their trust. In the market environment of product proliferation building up a strong brand and managing it properly has almost become a question of living and dying. What are currently the main challenges...
- White papers 2005-10-03
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