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- Steering Six Sigma… Partners in Quality
- "The idea of Six Sigma is not new.According to a recently published article.Six Sigma was born anywhere from 10 to 20 years ago incorporate engineering communities, which makes as its habit reducing processes to statistically measurable phenomena. GE defines five steps as key components of the Six...
- White papers
- Conducting Conjoint and Discrete Choice Analysis and Modeling
- Preference structure modeling techniques provide a powerful way to understand what it is about a product or service that drives customers' interest in it and their purchase choices. This article explains that discrete choice modeling is somewhat newer technique than conjoint analysis, differs in that consumers are asked to view...
- White papers 2000-01-01
- Building ROI-Based Decision Support Simulators
- This paper outlines an analytical planning framework for building a decision support simulator that will enable the user to: 1) quantify the presence or absence of linkages between product and/or service quality perceptions and financial outcomes, 2) determine the strength and leveragability of such relationships and 3) rank alternative product...
- White papers 2002-01-01
- Internet vs. Telephone Data Collection: Does Method Matter?
- Differences in survey responses resulting from using an Internet survey instead of a phone survey were explored in a recent Burke, Inc. research and development project. This white paper presents findings from their search. Three-hundred eighty-six Web interviews and 500 telephone interviews were conducted for the study. Unlike previous efforts...
- White papers 2000-01-01
- Conducting Online Research
- Marketing researchers' use of the Internet is exploding. The newsletter Inside Research, which has been surveying firms to track the amount of money spent on online research efforts, estimates that less than $3 million was spent in the United States in 1996. By the year 2001, Internet research was a...
- White papers 2002-01-01
- Product Sampling Evaluation
- In recent years, the number of sampling methods and programs available to brand managers have increased dramatically, and at the same time have become more sophisticated in their approach to sample delivery. Many of the new programs being introduced use modern marketing information systems to identify prime consumer groups and...
- White papers 2003-01-01
- Google Trying to Get Advertisers to Lobby D.C. in Favor of Yahoo Deal
- Michael Arrington submits: A reader, Darrin from ReverseMortgageGuides, who says he spends about $100,000/month on Google adwords received a voicemail from a Cleary Gottlieb lawyer named Donald Burke. Burke says he’s representing Google in the Yahoo advertising deal. The message, linked below (with part of the phone number toned...
- External links 2008-10-17
Additional Resources
- Ted Burke takes the helm at Dennis K. Burke, Inc.(DATELINE)
- Dennis K. Burke, Inc., has announced that Ted Burke has assumed the role of president of Dennis K. Burke, Inc. In conjunction, Ed Burke will assume the post of chairman of the board. He will be working on alternative fuels, product supply and be available for whatever...
- Research articles 2007-01-01
- Burke brothers carrying on the family tradition.(Sports)
- If ever Cary-Grove baseball coach Don Sutherland needs something, he just has to call on Burke. Need an outfielder; call on Burke. Need an infielder; call on Burke. Need a home run; call on Burke. Need a...
- Research articles 2000-05-25
- Burke leaves ABC for Comcast.(Steve Burke)
- Another high-profile Walt Disney Corp. cast member headed for the door as ABC station group president Steve Burke made a surprise move to become president of Comcast Corp.'s cable division. Burke, a 12-year Disney executive and the son of former C Another high-profile...
- Research articles 1998-06-08
- Three Burke & Burke units file for Ch. 11
- NEW YORK -- Three of the 14 Burke and Burke gourmet delicatessens in Manhattan have filed a voluntary plan for reorganization under Chapter 11 of the federal bankruptcy code. In documents filed in U.S. Bankruptcy Court in the Southern District of New York, Joseph Burke, founder and president of...
- Research articles 1994-09-26
- UC announces election of Jon R. Burke as member of board of directors
- BATON ROUGE, La.--BUSINESS WIRE--April 10, 1997--United Companies Financial Corp. (NYSE: UC) announced today that Jon R. Burke has been elected as a member of its board of directors. Burke is managing director of Capital Appreciation Management Co., L.L.C., which manages an Atlanta-based merchant banking fund. Burke also...
- Research articles 1997-04-10
- New Jersey boy returns to roots; David Burke revamps high-end spot where he was an underling; takeout for the Boss.(Business Lives: Table Talk)(Company overview)
- Byline: Bob Lape David burke's autograph may well be David Burke Inc. To think that we worried when he parted company with Alan Stillman's Smith & Wollensky Group a few years back. Burke now runs full-throttle through all aspects of the food and food...
- Research articles 2006-12-04
- He's got the power; Conservative chief of Con Ed keeps steady hand amid fears of shortage.(Business Lives)(Consolidated Edison Inc.)(Kevin burke)
- Byline: Tom Fredrickson Kevin burke, the new chief executive of Consolidated Edison Inc., pilots a single-engine plane that has a parachute attached to it for emergency landings. Though other models fly faster, Mr. Burke was willing to sacrifice s Byline: Tom Fredrickson ...
- Research articles 2005-06-27
- Branding sport.(Oneworld Communications)(Bruce Burke)(Brief Article)
- Bruce Burke left the NFL to form his own marketing, brand-development firm With a plush Park Avenue office and a high profile job with the National Football League, some might have said Bruce Burke had reached the pinnacle of his marketing career: Bruce...
- Research articles 2001-10-08
- Between a rock and a marketplace. (interview with organizational change experts Columbia University professor W. Warner Burke and Coopers & Lybrand partner Bill Trahant)(Cover Story)
- Columbia University psychology and education professor W. Warner Burke and Coopers & Lybrand partner Bill Trahant talk about changes in the banking industry. Burke and Trahant, for instance, say that changes in the industry are being fueled by competiColumbia University psychology and education professor W. Warner Burke and Coopers &...
- Research articles 1997-07-01
- CanyonBridge Names Winfried A. Burke President and CEO
- OREM, Utah -- CanyonBridge, a leading vendor of premium Web-based enterprise messaging delivery solutions, today announced the appointment of Winfried A. Win Burke as president and CEO. Burke also has been named a member of the company's board of directors, and has been elected its chairman. Burke possesses 30...
- Research articles 2004-11-02
- Lieutenant General Kelly H. Burke
- LIEUTENANT GENERAL KELLY H. BURKE Retired Aug. 1, 1982. Lieutenant General Kelly H. Burke is deputy chief of staff, Research, Development and Acquisition, Headquarters U.S. Air Force, Washington, D.C. General Burke was born in Mobile, Ala., in 1929. He graduated from Auburn (Ala.) University in 1952 with...
- Research articles 2004-01-01
- All-around cyclist dies while riding/ Ed Burke: 1949-2002
- Edmund R. "Ed" Burke, an avid bicyclist known nationally for his expertise in exercise physiology, died Thursday doing what he loved. Burke, who helped train Olympians, died of an apparent heart attack in the afternoon while bicycling with some of his favorite riding buddies along one of his...
- Research articles 2002-11-09
- On-air women.(Special Supplement)(Burke, Doris)(Cole, Rebecca)
- Doris Burke SCENE NOW: If you're espying men or women taking it to the tin on either the collegiate or professional level, you want Burke on the beat, analyzing the action. Burke has been working for ESPN since 1991, CBS Sports...
- Research articles 2004-01-26
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