Just as the Harvard Corporation announced the long-awaited divestment from PetroChina, a new student group, the Burma Action Movement BAM, is trying their luck with the divestment approach. Their logic echoes that of the recently-disbanded Senior Gift Plus. The group claims that Harvard's investment in Unocal, an oil and gas...
A static brand can quickly become irrelevant. But brand innovation also has its risks. Patterns that have played out in other industries can help managers anticipate when and how a brand must change. Once a brand achieves strong relevance and awareness, it serves to create longstanding barriers to entry even...
U.S. apparel and footwear firms continue to give the U.S. consumers what they want more high quality clothes and shoes at affordable prices. Burke expressed some concern, however, stating that, the fact that the growth in the value of imports has failed to keep pace with the growth in the...
AAFA, through its mission statement and trade policy, promotes best practices to ensure that goods are produced in a socially responsible manner by encouraging its members to operate under programs and in countries that are compliant with applicable labor and environmental laws. AAFA also encourages the U.S. and other governments,...
The year 2003 was a banner year for the U.S. apparel and footwear industries. The significant growth in imports over 2003 from a wide breadth of countries demonstrates U.S. apparel and footwear firms continue to diversify their sourcing in order to bring U.S. families the widest variety of high quality...
The article says that in today's dynamic markets, new opportunities unfold quickly and upstart competitors can appear from nowhere. Managers need a strategic shortcut to make sense of the overwhelming amount of data they're receiving about their brand and their business. This requires a different mindset from traditional brand management....
The article describes some patterns of brand positioned around over ages. One of these patterns is "product to brand," in which customers, confronted with too many options and seeing too little differentiation, rely on brand as a proxy for quality, causing value to flow to branded players. Beneath this broad...
Tarun Khanna closes out his book on China and India with a tantalizing section called "The Future." Who doesn't want to know what's going to happen with these two countries? Unfortunately, we don't really find out much about the future that he hasn't already suggested. ...
