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business book publisher

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Yet More Marketing Idiocy.
The sales reps for business book publishers have a difficult job. It's a crowded market with powerful resellers the big bookstores who have the clout to call the shots. And while many business books contain valuable ideas, they tend to be similar in title and appearance,...
Tags: Geoffrey James, Marketing, Sales, Sales Strategy, Sales Force Management, Marketing Research, Wiley, Business Book Publisher, Business Book, Sales Representative
Blog posts 2007-11-06

Additional Resources

Boulder, Colo.-Based Digital Book Publisher Seeks Cash to Stay Alive.
By Jennifer Beauprez, The Denver Post Knight Ridder/Tribune Business News Oct. 17--Boulder-based netLibrary Inc., which released Stephen King's first online novel and once promised to revolutionize publishing, has run out of money and is looking for a last-ditch buyer of the...
Tags: netLibrary Inc.
Research articles 2001-10-17
Wanna Write a "How To Sell" Book?
If you're a sales star and are sick of selling for other people, one upward career path is to become a sales guru and sell your own training. If so, you'll need to write a "how to sell" book. While you can self-publish, there are plenty...
Tags: Publisher, Book Publisher, Sales Strategy, Sales Force Management, Sales, Geoffrey James
Blog posts 2008-05-22
J. Countryman Announces New Duties for Troy Johnson, Jack Countryman; Industry's Leading Gift Book Publisher Poised for Future Growth
NASHVILLE, Tenn. -- Thomas Nelson, Inc. (NYSE: TNM) today announced the promotion of Troy Johnson to Vice President and Publisher of J. Countryman, its gift book division. Jack Countryman's focus will shift to acquisitions, author relations and the development of new business opportunities in his new role as Founder and...
Tags: Thomas Nelson Inc.
Research articles 2004-10-05
World's Second Largest Publisher: $9.99 eBooks Will Kill Hardcover Books
Arnaud Nourry, the CEO of the world's second largest book publisher, Hachette Livre, says that the current pricing trends for eBooks may soon kill the hardcover book as we know it. In an interview with the Financial Times, Nourry says that he worries that the combination of the $9.99 price...
Tags: e-book, Amazon.com Inc., publisher
News items 2009-08-31
Microsoft and QUE enter exclusive publisher distribution agreement; Microsoft Home CD Sampler product to ship with The Complete Idiot's Guide titles
INDIANAPOLIS and REDMOND, Wash.--BUSINESS WIRE--Dec. 4, 1995-- QUE, a division of Macmillan Computer Publishing USA MCP, the world's largest computer book publisher, has been given exclusive book publisher distribution rights for Microsoft's multimedia catalog on CD-ROM, the Microsoft Home CD Sampler.
Tags: CD, Microsoft Corp.
Research articles 1995-12-04
IDG Books Worldwide Buys Stake in Canadian Publisher; Hillman Named President of Newly Created Company
FOSTER CITY, Calif.--BUSINESS WIRE--Dec. 22, 1998--IDG Books Worldwide IDGB announced that it has purchased a 49 percent ownership in a new company to be formed with Macmillan Canada a division of Canada Publishing Corporation, a leading Canadian consumer book publisher. IDGB, a global knowledge company and publisher of best-selling book...
Tags: International Data Group
Research articles 1998-12-22
Readers Not Buying Peter Jennings' Sept. 11 Book; Publisher Offers Discount.
By Paul D. Colford, Daily News, New York Knight Ridder/Tribune Business News Oct. 2--Peter Jennings' "In Search of America" is a book in search of readers. Despite heavy promotion by the publisher, a weeklong tie-in series on ABC and...
Tags: ABC Inc., America, Hyperion Solutions Corp., SALES, Search
Research articles 2002-10-02
Kiplinger Partners with Soundview to Publish Personal Finance Book Summaries for Their Over 1 Million Subscribers Worldwide
CONCORDVILLE, Pa. -- Kiplinger's Financial Book Summaries gives busy executives ready access to emerging economic trends, key ideas, and the most profitable points from the best personal finance books on the market Today Soundview Executive Book Summaries, the global leader in business book summaries, announced it has joined forces...
Tags: FINANCE, financial, Soundview Executive Book Summaries
Research articles 2006-05-08
Dark Horse Comics Declares BakBone Its Backup Superhero; Leading Comic Publisher Cuts Its Business Risk in Half by Switching from EMC Dantz Retrospect to BakBone NetVault
SAN FRANCISCO -- BakBone SoftwareTM (TSX:BKB)(Pink Sheets:BKBO), a leading provider of enterprise data protection solutions, today announced that Dark Horse Comics, the world's leading publisher of licensed comics material and third largest comic-book publisher in the U.S., has cut its business risk in half since switching from EMC Dantz Retrospect...
Tags: backup, EMC Corp.
Research articles 2005-06-07
Lyris Technologies: New York Times Best-Selling Book Publisher Hay House Creates New Chapter for Business with Advanced Email Marketing Services for Authors
CARLSBAD, Calif. -- Hay House Publishing House, a well known international publisher for self-help books, today announced that the Company is using ListManager from Lyris Technologies Inc., leading provider of email marketing solutions and a subsidiary of J.L. Halsey (OTCBB:JLHY), to manage its authors' emails lists, becoming more of a...
Tags: e-mail, New York Times Co.
Research articles 2006-10-05
Fifty FOR FALL. - business book reviews - Review - book review
If you want to learn next season's hottest fashions, preview the new line of business books. As with the fashion world, fall is when the book world puts on its most lavish show. Not to be outdone by those black-clad editors at Conde Nast, we've selected 50 business titles...
Tags: Asia, consultant, Harvard Business School, INTERNET, MARKETING
Research articles 2000-08-21
New Jersey Book Publisher Teams Up with Wharton School of Business.
By Teresa M. McAleavy, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News Feb. 19--Pearson Education of Upper Saddle River and the Wharton School announced Wednesday that they will pair to publish business books and other materials. The newly formed...
Tags: Pearson Education Inc., team, Wharton School
Research articles 2004-02-19
Motricity Appoints New Head of eReader; Elizabeth Mackey To Direct Leading Electronic Book Publisher
DURHAM, N.C. -- Motricity, a leading provider of mobile content solutions to the wireless industry, today announced that it has named business development executive Elizabeth Mackey as vice president and general manager of the company's eReader division--one of the world's largest electronic book publishers. Mackey brings a wealth of experience...
Tags: e-book, eReader
Research articles 2006-02-28
E-Book Publisher Smashwords Partners with Barnes & Noble
"We've signed an agreement with Barnes & Noble to distribute Smashwords e-Book titles, all of which are self-published or from small independent presses,” CEO Mark Coker told me this afternoon. “As you might imagine, I'm thrilled.  It marks the next stage of our...
Tags: Barnes & Noble Inc., Title, E-books, Personal Technology, David Weir
Blog posts 2009-08-28
Coriolis Invades the Business Book Market; Innovative Publisher Announces Forthcoming Book with Red Hat Software CEO Robert Young
SCOTTSDALE, Ariz.--BUSINESS WIRE--May 4, 1999--
Tags: Red Hat Inc.
Research articles 1999-05-04
Lower Allen Township, Pa., Publisher Keeps Employee for 60 Years and Counting.
By Ellen Lyon, The Patriot-News, Harrisburg, Pa. Knight Ridder/Tribune Business News Jan. 1--Penn State football fan Betty Fox doesn't agree with those who suggest Joe Paterno should retire. From Fox's perspective, the 77-year-old Paterno isn't so old, and his ...
Tags: CAREER, Harrisburg
Research articles 2004-01-01
Publisher R.R. Donnelley & Sons Settles Virginia Discrimination Lawsuit.
By Mike Hudson, The Roanoke Times, Va. Knight Ridder/Tribune Business News Nov. 20--R.R. Donnelley & Sons and a production worker at the book publisher's Roanoke County plant have reached an out-of-court settlement of a lawsuit alleging the company discriminated against her ...
Tags: R.R. Donnelley & Sons Co.
Research articles 2003-11-20
Bidding for British Publisher Continues.
Knight Ridder/Tribune Business News Sep. 22--VCI shares surged 12 pence to 119.5 pence as Kingfisher boss Sir Geoffrey Mulcahy delivered his promised counter bid, worth 120 pence a share. That puts a UKpound 46.8 million value on video, audio and book ...
Tags: Manchester United Ltd.
Research articles 1998-09-24
Move to Raleigh, N.C., Area Could Prove Lucrative for Phone-Book Publisher.
By Karin Rives, The News & Observer, Raleigh, N.C. Knight Ridder/Tribune Business News Jul. 25--When R.H. Donnelley moves its head...uarters to the the Triangle early next year, it will become the fourth Fortune 1,000 company that calls the region home, along with...
Tags: R.H. Donnelley Corp.
Research articles 2003-07-25
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