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business book publisher

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Yet More Marketing Idiocy.
The sales reps for business book publishers have a difficult job. It's a crowded market with powerful resellers the big bookstores who have the clout to call the shots. And while many business books contain valuable ideas, they tend to be similar in title and appearance,...
Tags: Sales strategy, Sales force management, Fax, Geoffrey James, Wiley, sales, sales representative, business book publisher, marketing
Blog posts 2007-11-06

Additional Resources

Passion for nature: two nature lovers made a business out of what they enjoy doing. Bee Choo and Morten run an outlet selling books, gifts, and souvenirs. They have gone into nature publishing as well
[ILLUSTRATION OMITTED] NESTLING next to the gushing waterfalls and foliage of the Singapore Botanic Gardens Visitor Centre is a shop specialising in nature books and merchandise. The shop is owned and managed by a husband and wife team, Morten Strange and Ng Bee Choo. As a...
Articles 2008-12-01
I Want What She's Having: The Experience Of Creating A Pleasurable Business
I WANT WHAT SHE'S HAVING: THE EXPERIENCE OF CREATING A PLEASURABLE BUSINESS. Naomi Simson, Messenger Publishing, 2007, ISBN 978-0-9803284-0-0 Have you ever wanted to discover what it is really like inside a fast growing business?' is the question posed on the back cover of this creatively...
Articles 2008-09-22
Tricia Crossey Joins Gulf Publishing Company's Hydrocarbon Processing Magazine
Tricia Crossey has been named as a new ProcessEditor of Hydrocarbon Processing, a monthly magazine serving the refining,petrochemical and gas processing industries since 1922. Based in Houston, Crossey will be involved with evaluating and editingarticles on liquefied natural gas LNG, gas processing, process andlaboratory analyzers, and plant safety and environment....
Articles 2008-07-17
Flat World Knowledge Challenges Textbook Industry; Offers Free Books to College Students and a New Model for Publishing
Flat World to Perform In-Classroom Test at 15 Colleges and Universities Nationwide NYACK, NY, July 14 /PRNewswire/ -- Flat World Knowledge, a publisher of free and open college textbooks, today announced it will soon begin the nation's largest in-classroom test of open college textbooks. The nationwide beta...
Articles 2008-07-14
Weinstein Books to Publish Larry King's Autobiography
WHAT AM I DOING HERE? will be Larry King's most personal and revealing work to date Book to be Published for Father's Day 2009 NEW YORK, July 14 /PRNewswire/ -- Weinstein Books has acquired Larry King's definitive autobiography, WHAT AM I DOING HERE?, it was...
Articles 2008-07-14
Off the balance sheet: Bank's new Pounds 50bn scheme to ease credit
The Bank of England will tomorrow publish its annual report and accounts, which will disclose that the 19.3bn of loans made to Northern Rock is still on its books. However, the Treasury said on Friday that the Northern Rock loans would be transferred shortly to the Government's own balance sheet....
Articles 2008-07-13
The writing's on the cell wall for US jailbird novelist
North Carolina authorities confiscate manuscript of prisoner's fifth novel to stop him 'profiting' behind bars It's just as well that Oscar Wilde and John Bunyan, to name but two of literature's greatest jailbirds, weren't sentenced to serve time in the overcrowded state prisons of North Carolina. ...
Articles 2008-07-13
Executive Recruiter Offers CEOs Management Wisdom on Talent Acquisition
CLEVELAND, July 11 /PRNewswire/ -- What one ingredient determines and defines the success of any company? According to Ginni Garner, co-author of "The CEO's Guide to Talent Acquisition," it's human capital. What is the most challenging issue facing Corporate America's CEOs today? Acquiring and retaining human capital. In this...
Articles 2008-07-11
So You Want To Be a Government Contractor … New Business Development Book Offers Information and Guidance
APPLE VALLEY, Calif., July 11 /PRNewswire/ -- Author and businesswoman Lynda G. McNeal offers step-by-step instructions on starting and expanding a small business in her new book "Business Development: United States Government Contracting" (published by AuthorHouse - http://www.authorhouse.com/). McNeal provides in-depth understanding of Affirmative Action Compliance for...
Articles 2008-07-11
Research and Markets: Revised and Updated 2008 Edition of 'Non-Fiction Book Publishers ' Analyses the Financial Performance of the Companies Important to the Success of Your Business
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/95f945/nonfiction_book_p) has announced the addition of the "Non-Fiction Book Publishers UK - Portfolio Analysis" report to their offering. The Plimsoll Portfolio Analysis - Non-Fiction Book Publishers is a comprehensive evaluation of the UK market. The revised and updated 2008 edition analyses the...
Articles 2008-07-09
American Airlines offers discounts for groups of 10+ flying to Chicago
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD American Airlines, which is owned by AMR Corporation (NYSE: AMR), is offering exclusive deals for customers booking meetings and conventions in Chicago. The airline, as a strategic marketing partner of the Chicago Convention & Tourism Bureau CCTB, is offering up...
Articles 2008-07-09
Wolters Kluwer Health Appoints Susan Driscoll as Executive Vice President & General Manager of the Books Business of its Professional & Education Unit
Wolters Kluwer Health, a divisionof Wolters Kluwer, a leading provider of information and businessintelligence for students, professionals, and institutions inmedicine, nursing, allied health, pharmacy and the pharmaceuticalindustry, announced today the appointment of Susan Driscoll asExecutive Vice President & General Manager of the Books division ofits Professional & Education business unit....
Articles 2008-07-08
Wolters Kluwer Health Appoints Susan Driscoll as Executive Vice President & General Manager of the Books Business of its Professional & Education Unit
CONSHOHOCKEN, Pa., July 8 /PRNewswire/ -- Wolters Kluwer Health, a division of Wolters Kluwer, a leading provider of information and business intelligence for students, professionals, and institutions in medicine, nursing, allied health, pharmacy and the pharmaceutical industry, announced today the appointment of Susan Driscoll as Executive Vice President &...
Articles 2008-07-08
Second Half of 2008 Will Be Challenging for Trade Book Publishers, New Simba Information Research Says
Simba Information expects the balance of 2008to be difficult for the U.S. trade book market and is projecting a salesdecrease of about 5%; erasing the gains of 2007, the year of runaway hitssuch as "Harry Potter and the Deathly Hallows" and "The Secret." Theprojections were made in "Business of...
Articles 2008-07-08
Grand Central Publishing Signs Book Deal With Mitch Joel, President of Twist Image
Business Plus takes on the 'Rock Star of Digital Marketing' for Fall 2009 book release NEW YORK, July 7 /PRNewswire/ -- Business Plus, an imprint of Grand Central Publishing Hachette Book Group USA, has announced it will publish Six Pixels of Separation by Mitch Joel, President of...
Articles 2008-07-07
Linear Air Reveals the Top 10 Reasons to Fly Private
CONCORD, Mass., July 1 /PRNewswire/ -- With commercial airlines tacking on fees for baggage, reducing routes and increasing ticket prices to account for the rising cost of fuel, private air travel is now a truly viable option for travelers, both financially and from a productivity perspective. Linear...
Articles 2008-07-01
Haights Cross Communications Announces Sale of Oakstone Publishing, Suspends Sale of Certain Business Assets
WHITE PLAINS, N.Y. -- Haights Cross Communications, Inc. HCC today announced that it has closed the sale of its Oakstone Publishing business to private equity firm Boston Ventures. Terms of the sale have not been disclosed. Haights Cross also announced today that it has suspended its previously announced...
Articles 2008-07-01
Johnny hates his job, but by the end of this book, he's working it out
The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need By Daniel H. Pink, art by Rob Ten Pas Riverhead Books, $15, 160 pages Daniel Pink, author of best-sellers Free Agent Nation and A Whole New Mind, has written the first business...
Articles 2008-06-30
Hammond's Car Science Challenge, a new interactive site from DK
INTERNET BUSINESS NEWS-C1995-2008 M2 COMMUNICATIONS LTD On 30 June book publisher Dorling Kindersley announced the launch of a new website to compliment Richard Hammond's new book Car Science. The interactive website helps to explain the science and technology of car manufacturing. According to New...
Articles 2008-06-30
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