Resources

299 Resources for

business intelligence and marketing

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BNET Business Dictionary

Business Intelligence
any information that can be of strategic use to a business
Business Intelligence definition on BNET »

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Analyze This
Analyze ThisI agree: More specifics are needed.Michael, Maybe I'm guilty of assuming most companies are already using relatively sophisticated analytical methods, since most of the people I interact with do so. But I no longer need to hear general observations about data-mining -- Finikiotis was just stating the obvious when...
Tags: data mining, marketing, business intelligence, analytics
Discussion threads 2008-06-26
Whiteboard Video: Enterprise Dashboards
Shadan Malik, president and CEO of iDashboards, explains how enterprise dashboards deliver the business intelligence executives and managers need to make better decisions. Length: 00:03:43 by BNET staff
Tags: Dashboard, Video, Business Intelligence, Pricing, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management, BNET staff
Blog posts 2007-04-24
IBM and ETI strengthen business intelligence solutions with development and marketing agreement
AUSTIN, Texas--BUSINESS WIRE--Feb. 11, 1997--IBM and Evolutionary Technologies International ETI Tuesday announced a development and marketing agreement designed to help customers cut the cost of developing and maintaining data warehousing solutions and boost their return on investment.
Tags: business intelligence, IBM Corp., marketing
Research articles 1997-02-11
Exchange Applications and MicroStrategy Integrate Business Intelligence and Marketing Campaign Management Applications
BOSTON and VIENNA, Va.--BUSINESS WIRE--July 26, 1999--
Tags: business intelligence, marketing, MicroStrategy Inc.
Research articles 1999-07-26
Crystal Decisions and Ascential Software Announce Marketing Agreement; Industry Leaders Partner to Deliver Customers a Complete End-to-End Business Intelligence Solution
Business/Technology Editors
Tags: business intelligence, marketing
Research articles 2001-08-30
AEGON Direct Marketing Services, Inc. selects SAS® as its marketing and BI platform; In Multi-Year Deal, SAS® Customer Intelligence Suite to Displace Existing Marketing Systems
LAS VEGAS -- For any company engaged in marketing, it's important to understand customers and tailor the right products or services that appropriately fit their needs. For a company whose entire business is providing direct marketing services, accessing accurate and timely customer intelligence - and then targeting its marketing efforts...
Tags: business intelligence, customer intelligence, marketing, SAS Institute
Research articles 2005-10-26
PubSub and Cymfony Partner to Offer Comprehensive, Prospective Blog Search Data for Critical Marketing and Business Intelligence
NEW YORK and WATERTOWN, Mass. -- Instant Updates from Blogs and Other Forms of Social Media Delivered Directly to Orchestra, Cymfony's Market Intelligence Dashboard Platform
Tags: blog, blog search, business intelligence, marketing
Research articles 2005-11-07
Cymfony Adds Top Marketing and Technology Executives to Senior Management Team; Media Analysis and Business Intelligence Leader Names Former Forrester Analyst Jim Nail as Chief of Marketing and Strategy, Ted Crouch as VP of Engineering
WATERTOWN, Mass. -- Addressing rapidly growing opportunities around its media analysis and market intelligence software and services, Cymfony today announced the addition of two senior industry executives to head the company's marketing and engineering operations.
Tags: analysis, business intelligence, Forrester Research Inc., marketing, strategy
Research articles 2005-12-07
Twitter in data-mining talks with Microsoft and Google - Rumour
Twitter may be poised to turn its large user base and high profile into revenues following reports that the micro-blogging platform is in separate talks with Google and Microsoft to license its torrent of real-time posts.  Tech blog All Things Digital quotes sources close to the talks...
Tags: Google Inc., Twitter Inc., Microsoft Corp., Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing, Twitter, Jasper Jackson
Articles 2009-10-07
Data Mining Techniques
Data mining is the process of exploring large amounts of data in search of important patterns, which can then be analyzed statistically to produce useful information for managers and other decision makers. Examples of useful statistical results include performance metrics, risk measures, and all types of forecasts. This article explains...
Tags: Technique, Data Visualization, StatSoft, Data Mining, Business Intelligence, Marketing Research, Productivity, Databases, Enterprise Software, Software, Data Management, Marketing
White papers 2000-01-01
Business intelligence and the banker
According to this paper, Business Intelligence BI solution provides banks with intelligent information, that can help business users strategize and make effective decisions in the face of constant challenges thrown up by shrinking global boundaries and customer-centric markets. It also argues that an effective BI solution is the clarion call...
Tags: Bank, Thomson Corp., Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management
White papers 2003-08-14
Performance Management
As the energy industry evolves, leveraging business intelligence becomes ever more important. The well-publicized problems of major energy traders over the last year have spurred a renewed emphasis on steady earnings derived from tangible assets and have underscored the importance of managing risk across the entire spectrum of a company's...
Tags: Montgomery Research Inc., Performance, Performance Management, Business Intelligence, Pricing, Human Resources, Workforce Management, Enterprise Software, Software, Data Management, Marketing
White papers 2003-04-01
Business Renewal:Building A Sustainable Growth Model
"Business renewal is the identification, development and implementation of new business opportunities and is the life blood of business growth, longevity and value creation. These include strategy formulation, innovation, business development, strategic marketing, competitor and business intelligence, business network development and management and learning and...
Tags: ManyWorlds, Human Capital, Strategic Planning, Pricing, Strategy, Business Intelligence, Tools & Techniques, Networking, Human Resources, Workforce Management, Management, Marketing, Enterprise Software, Software, Data Management
White papers 2003-01-01
Making Data Actionable
Business intelligence has evolved from a tool used by only a few analysts and power users into a true enterprise application. Here's how three progressive companies are using BI to gain strategic and tactical advantages. The article also adds that business intelligence makes enterprise data actionable, and it uncovers trends...
Tags: Penton Media Inc., Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management
White papers 2003-01-01
The Right BI Tools for the Job
The more business intelligence applications you buy to serve specific purposes, from basic query and reporting functions to CRM, the harder it is to see the big picture. The article also shows that business intelligence software runs the gamut from basic query and reporting tools to heavy-duty analytic applications, covering...
Tags: Job, Penton Media Inc., Pricing, Business Intelligence, Tools & Techniques, Enterprise Software, Databases, Marketing, Software, Data Management, Management
White papers 2003-01-01
Business Intelligence and Supply Chain Management
"Process management BPM. BI goes beyond static data snapshots to enable users to identify and analyze ongoing business trends and patterns. BI applications provide incremental benefits while a business lays the foundation for more sophisticated tools and related business process changes. On track of discussing BI the paper brings...
Tags: Supply Chain, SCM, Supply Chain Management (SCM), Pricing, Business Intelligence, Tools & Techniques, Enterprise Software, Databases, Software, Marketing, Data Management, Management
White papers 2003-01-01
A Two-Way Conversation
The problem was that Internet advertising, although a powerful medium, never achieved a true relationship with customers. So marketers are heading back into the cave his time to mine relationships. The firm builds loyalty programs based on data mining to help companies identify and build relationships with their high-potential customers....
Tags: Relationship, Data Mining, Business Intelligence, Marketing Research, Internet, Databases, Enterprise Software, Software, Data Management, Marketing
White papers 2003-01-01
Use of Recurrent Neural Networks for Strategic Data Mining of Sales
An increasing number of organizations are involved in the development of strategic information systems for effective linkages with their suppliers, customers, and other channel partners involved in transportation, distribution, warehousing and maintenance activities. An efficient inter-organizational inventory management system based on data mining techniques is a significant step in this...
Tags: Network, Social Science Electronic Publishing Inc., Neural Network, Sales, Data Mining, Business Intelligence, Marketing Research, Databases, Enterprise Software, Software, Data Management, Marketing
White papers 2002-02-01
What's Beyond Compliance? The Performance-Accountable Enterprise
This webcast tries to answer the queries on current methods, data and technology, the alignment performance with measures of success, the profitable customers, products, and sales channels, key indicators, changes that must be made to harmonize forecasted revenue with a rational expense plan to achieve strategic targets. Naturally, these challenges...
Tags: CFO Publishing Corp., Performance, Business Performance Management, Compliance, Business Intelligence, Performance Management, Tools & Techniques, Pricing, Enterprise Software, Software, Data Management, Human Resources, Workforce Management, Management, Marketing
Webcasts 2003-11-12
Leverage Your Business Intelligence to Drive Bottom Line Growth
This webcast asserts that in today's economy, business performance is directly tied to a company's ability to analyze and execute key decisions based on business-critical information. Businesses optimize decision-making and cultivate information-driven customer and supplier relationships when they have immediate access to their data at the right time and in...
Tags: CFO Publishing Corp., Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management
Webcasts 2002-10-15
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