Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Building Business-to-Business Marketing Skills to Increase Your Company's Sales
- Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...
- White papers 2005-07-18
Additional Resources
- The ITSMA Services Marketing Institute Hosts Dialogue Marketing Workshop
- LEXINGTON, Mass.--BUSINESS WIRE--Feb. 1, 1999 -- Allan Steinmetz, Founder of Inward Strategic Consulting and Former Arthur D. Little Marketing Executive, to Lead the Workshop The Information Technology Services Marketing Association ITSMA, together with its ITSMA Services Marketing Institute, will host a two-day workshop on Dialogue Marketing intended...
- Research articles 1999-02-01
- The 2006 FMI show--fit for business, May 7-9, 2006, McCormick place, Chicago.(Food Marketing Institute)(Brief article)
- Food Marketing Institute 655 15th Street, NW Washington, DC 20005 Dear Attendee: Food Marketing Institute is pleased to welcome you to the 2006 FMI Show. The FMI Show is...
- Research articles 2006-03-01
- ConAgra Foods' Jam-Packed Agenda Ensures There's `More in Store' for Attendees at Food Marketing Institute Show May 2-4
- Business Editors FMI Show 2004 CHICAGO--BUSINESS WIRE--May 3, 2004 New Products, Marketing Programs & Platforms Mark Company's Biggest FMI Splash ConAgra Foods, Inc. makes its significant presence felt at the 2004 Food Marketing Institute Show in Chicago, May 2-4, with the introduction of pioneering new...
- Research articles 2004-05-03
- Minnesota Chapter of American Marketing Association Announces Burke Institute Seminar on ''Business-to-Business Marketing Research''
- WHAT: "Business-to-Business Marketing Research" seminar presented by the Burke Institute WHEN: Wednesday, March 30, 2005 8:30 AM - 5:00 PM - Seminar includes lunch WHERE: Otto Bock HealthCare, 14800 28th Avenue North,...
- Research articles 2005-02-01
- Pushing the cart at FMI's supermarket show.(Food Business: Toops Scoops)(Food Marketing Institute)(Column)
- The spring 1999 edition of the Food Marketing Institute's Supermarket Industry Convention in Chicago, IL, highlighted some of the most innovative trends in food products marketing. The event, which showcased such trends as product convenience, ready-to-heat, ready-to-eat, value-added and 'eatertainment,' also gave a preview of the increasing sophistication of today's...
- Research articles 1999-07-01
- Sara Lee Corporation Highlights Innovative, New Products at Food Marketing Institute Show
- Business Editors FMI Show 2004 Booth #855 CHICAGO--BUSINESS WIRE--May 3, 2004 From a sensational cup of coffee to a hearty breakfast on-the-go, Sara Lee Corporation (Booth #855) highlighted innovative, new products from its Senseo, Sara Lee, Ball Park and Jimmy Dean brands at the Food Marketing...
- Research articles 2004-05-03
- Food Marketing Institute and Concord EFS to Jointly Promote Pre-Authorized Debit Card Product
- Business Editors MEMPHIS, Tenn.--BUSINESS WIRE--May 9, 2000 Concord EFS, Inc. (NASDAQ: CEFT), a leading electronic commerce processor, and the Food Marketing Institute FMI, a leading trade organization to the food retailing industry, announced today their intention to jointly promote the acceptance of pre-authorized debit cards in the supermarket...
- Research articles 2000-05-09
- Food Marketing Institute Teams With PeoplePC to Offer Computers, Internet Access to Members; 3.5 million FMI-Member Company Employees Eligible for New ``Wired@Home'' Program
- Business Editors & High-Tech Writers CHICAGO--BUSINESS WIRE--May 7, 2001 Food Marketing Institute FMI today launched a new strategic alliance with PeoplePC, Inc. (Nasdaq:PEOP), the San Francisco-based company that makes it easy and affordable to get online. The alliance -- FMI's latest in a series of cooperative agreements with...
- Research articles 2001-05-07
- Global out-of-stock problems originate and must be corrected at retail level.(GMA, Food Marketing Institute, CIES study)(Brief Article)
- About 47% of "out-of-stocks" are caused by inadequate store ordering and forecasting, and 25% are caused by poor shelf management, according to a new study by GMA, Food Marketing Institute and CIES, the Food Business Forum, that examines the issue on a global scale. This means...
- Research articles 2002-10-21
- FMI 2003: anything but ordinary. (Show Coverage).(Food Marketing Institute to pack 3 shows into one venue in Chicago, May 4-6, 2003)
- Aiming again for standout status in 2003, the Food Marketing Institute will pack three shows into one venue, Chicago's McCormick Place, May 4 - 6, 2003. In addition to FMI's annual showcase of more than 1,000 exhibitors, The Fancy Food Show and the U.S. Food Export ...
- Research articles 2003-03-01
- Shoplifting is most costly type of loss in supermarkets, a Food Marketing Institute study reports
- CHICAGO--BUSINESS WIRE--May 6, 1996--For the sixth year in a row, shoplifting is still the most common and costly type of loss in supermarkets, according to the 1996 Security and Loss Prevention Issues Survey conducted by the Food Marketing Institute FMI and sponsored by Checkpoint Systems, Inc. (NYSE:CKP).EAS electronic article surveillance...
- Research articles 1996-05-06
- Food Marketing Institute, Grocery Manufacturers of America - In the Mix - Brief Article
- WASHINGTON, D.C.--A new study reveals out-of-stock issues usually start at the retailer, not manufacturer, level. About 47% of the problem is caused by inadequate store ordering and forecasting, while 25% is related to poor shelf management, according to the study by the Food Marketing Institute, Grocery Manufacturers of America and...
- Research articles 2002-11-11
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Do You Need Marketing Objectives? | BTalk Australia
- (Episode 296; 14 minutes 07) It seems like a stupid question doesn’t it? Do you need marketing objectives? Well, maybe you don't. Roger James, chairman of the Australian Marketing Institute, says in some companies business and marketing objectives are very close. That’s because everyone in the...
- Blog posts 2009-07-28
- ConAgra Foods Demonstrates Higher-Impact Sponsorship Strategy at 2004 Food Marketing Institute Show
- Business Editors FMI Show 2004 CHICAGO--BUSINESS WIRE--May 3, 2004 New Corporate Emphasis on Sponsorship Marketing to Drive Deeper Relationships Between Brands and Consumers ConAgra Foods, Inc. is revealing a new sponsorship-marketing strategy, a strengthened company commitment to focus property-marketing efforts on smart, high-profile initiatives that...
- Research articles 2004-05-03
- Emory Marketing Institute and AIGA Launch "Brand Academy"
- Emory University to host intensive two-day, certificate- level course for design and marketing professionals ATLANTA -- A new and challenging program at Emory University provides advanced knowledge for corporate marketing executives and senior level design professionals to enhance the value of the brands they build together. The program...
- Research articles 2008-03-04
- Klever Marketing Unveils Klever-Kart at the FMI Show in Chicago; Advanced Technology Brings Smart Media In-Store
- Business Editors SALT LAKE CITY--BUSINESS WIRE--April 4, 2000 Klever Marketing TM Inc. (OTCBB:KLMK) will introduce state-of-the-art technology when it unveils Klever-KartR in May at the Food Marketing Institute FMI show in Chicago. Klever-Kart is the most effective in-store communication medium available as it combines sight and sound...
- Research articles 2000-04-04
- UniComp to Exhibit Its Family of Customer-Activated Wireless Retail Kiosks At Food Market Institute's Tradeshow February 18-20 in New Orleans
- Business Editors MARIETTA, Ga.--BUSINESS WIRE--Feb. 7, 2001 UNICOMP INC. (Nasdaq: UCMP), a provider of customer activated wireless devices, retail e-business solutions, and software solutions for companies, resellers and system integrators worldwide, today announced that it will be exhibiting its customer-activated wireless retail MicroKioskR 1000 at the Food Marketing...
- Research articles 2001-02-07
- Akron, Ohio, university opens direct marketing institute.
- By Mary Ethridge, Akron Beacon Journal, Ohio Knight Ridder/Tribune Business News Nov. 4--Direct Marketing. In the minds of many Americans, the term conjures images of dinnertime sales calls, pop-up ads and overstuffed mail boxes. Dale Lewison, chairman of the...
- Research articles 2004-11-04
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
