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		<title><![CDATA[Building Business-to-Business Marketing Skills to Increase Your Company's Sales]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161723]]></link>
		<description><![CDATA[Selling complex products in business-to-business markets requires a completely different approach than the emotion-based marketing techniques used by multi-billion dollar consumer goods companies to sell toothpaste or laundry soap. As a result, many marketing managers are insufficiently prepared to plan, execute, and manage marketing programs for companies selling their products...]]></description>
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		<pubDate>Mon, 18 Jul 2005 00:00:00 -0700</pubDate>
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