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- The DMA Statistics and Modeling for Direct Marketers SM Seminar
- This article explains that The DMA Statistics and Modeling for Direct Marketers has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices. Read on to know more.
- White papers 2003-01-01
- The DMA Statistics and Modeling for Direct Marketers
- This article explains that The DMA Statistics and Modeling for Direct Marketers has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices. Read on to know more.
- White papers
- Retail Leasing in a Web Enabled World
- As retail marketing through the Internet expands, traditional retail showrooms takes on new roles in the collection of data for use in direct marketing efforts. How will successful property managers take advantage of total connectivity to assist tenants with the new modes of marketing? In addition, how will leasing agents...
- White papers 2001-01-19
- Direct Marketing in the Travel Industry: A Revolution in Channel Structure
- The airline industry needs to cut costs. Continuing technological change and changes in business models should ensure a move to more use of on-line bookings. Airlines' own sites and vertically integrated structures like Orbitz and Travelocity should see increasing market shares. Travel agents will have to increase their perceived value...
- White papers 2002-10-16
- Comparison of Target Selection Methods in Direct Marketing
- Target selection in direct marketing is an important data mining problem for which several modeling techniques can be used. Several data mining techniques have been applied in the last years to target selection. Logistic regression, neural networks, decision trees and fuzzy modeling methods are the most utilized techniques. However, they...
- White papers 2002-08-30
- Improving Response Prediction in Direct Marketing by Optimizing for Specific Mailing Depths
- Response modeling is a very important application field of classification methods in direct marketing because the success of a direct-mail campaign is highly dependent on who is being targeted. To date, standard classification models are applied to predict future purchasing behaviour for the complete customer file. In practice, however, companies...
- White papers 2003-01-09
Additional Resources
- Foster & Gallagher Selects CommercialWare for Integrated Web and Direct Marketing Solutions
- Business/Technology Editors NATICK, Mass.--BUSINESS WIRE--May 31, 2000 Retail.dot.commerce Chosen to Support Foster & Gallagher's Internet storefronts, order management, e-fulfillment and customer service operations CommercialWare, Inc., a leading provider of business-to-consumer retail commerce solutions, today announced Foster & Gallagher, Inc. (F&G) one of the nation's top...
- Research articles 2000-05-31
- Foster & Gallagher Selects CommercialWare for Integrated Web and Direct Marketing Solutions
- Business/Technology Editors REPEATING... NATICK, Mass.--BUSINESS WIRE--May 31, 2000 Retail.dot.commerce Chosen to Support Foster & Gallagher's Internet storefronts, order management, e-fulfillment and customer service operations CommercialWare, Inc., a leading provider of business-to-consumer retail commerce solutions, today announced Foster & Gallagher, Inc. (F&G) one of the...
- Research articles 2000-07-11
- Wilde Direct Expands Management Team; Direct Marketing Agency Adds VP of Account Services, VP of New Business and Director of Marketing Operations
- HOLLISTON, Mass. -- Wilde Direct, the direct marketing agency launched by W.A. Wilde Company late last year, today announced three new additions to its management team. Lianne Wade joins Wilde Direct as vice president of account services. She will be responsible for the management of the account service department,...
- Research articles 2005-04-11
- Digital, direct marketer buys Norwalk, Conn.-based consultancy's operations.
- By Richard Lee, Greenwich Time, Conn. Knight Ridder/Tribune Business News Oct. 21--Norwalk-based Internet marketing consultancy Modem Media Inc. has completed the sale of its operations to Digitas Inc., parent of Digitas LLC, a global digital and direct marketing company. ...
- Research articles 2004-10-21
- Howard County, Md., Farmers Turn to Direct Marketing, Survey Shows.
- The Baltimore Sun Knight Ridder/Tribune Business News Jun. 22--The high cost of land has been a transforming factor in Howard County agriculture, leading to an increase in smaller farm operations and forcing farmers to be more creative in marketing their products, according...
- Research articles 2003-06-22
- Responsys.com Opens London Office to Address Growing International Demand for Online Direct Marketing
- Business Editors/High-Tech Writers PALO ALTO, Calif.--BUSINESS WIRE--Nov. 14, 2000 New London Office to Be Headed by Nicholas Scott, Former Vice President and General Manager of Delano Technology's European Operations Responsys.com, the provider of the premier platform for online direct marketing, announced today that it has...
- Research articles 2000-11-14
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Conducting Effective Test Marketing
- When launching a new, mass-market product or marketing campaign, you should first conduct a small-scale launch or other customer research in a test market. The purpose of this type of test marketing is to gauge how products will be received on a wider scale. Test marketing helps ensure your product...
- Articles 2007-05-01
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Valassis Accused of Using Hidden Identities in Online War With News America Marketing
- Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...
- Blog posts 2009-04-28
- The Seven Myths of B2B Marketing
- The Seven Myths of B2B MarketingWhy Bash?Simple. Because unless somebody points out that most Marketing is the proverbial naked emperor, bad Marketing practices will continue forever. That's the problem with having a corporate function that congenitally avoids quantitative measurement that's tied to their own activities. The...
- Discussion threads 2008-01-04
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Putting Together a Great Business Plan
- Many new owner-managers write business plans with the sole purpose of convincing a financier to lend them money for starting up. However, a good business plan does much more than that: it helps you build a strong foundation for your business. Your plan must be a coherent description of how...
- Articles 2007-03-27
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