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- Packaging And Pricing Your Product
- Packaging and pricing represent a very concrete way to communicate with your target market and express the positioning of your business. Pricing must reflect not only your costs to produce the product or service at the expected volume, but also the value your customers place on what you offer. Package...
- White papers 2007-01-01
- Building A Successful Marketing Plan
- Every business, small or large, will be more successful with a business plan. And the key component of a business plan is the marketing plan. A good marketing plan summarizes the who, what, where, when, and how much questions of company marketing and sales activities for the planning year. The...
- White papers 2007-01-01
- Developing And Refining Your Product
- New businesses are always in a rush to get new products to market. But how many new products or new businesses fail because the concept is never quite executed correctly for the intended target buyer? When a company doesn't take the time to do it right in the first place,...
- White papers 2007-01-01
- Overview: The Marketing Challenge
- What do we really mean by "Marketing?" To many time-starved business owners, marketing means two things: advertising and selling. However, we think that ultimately you'll be more successful if, every so often, you try to look at the "Big picture" by taking the time to thoughtfully analyze your products or...
- White papers 2007-01-01
- Choosing Distribution Methods
- Once you have selected and developed a unique product or business idea, correctly positioned and targeted it to buyers, and developed your packaging and pricing, the selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to change many of your marketing tactics and strategies...
- White papers 2007-12-01
- Promotion, Advertising, And PR
- In order for your business to succeed, you generally need to promote your products or services to the same buyers that your competitors are targeting. Even if your business is one-of-a-kind, you still need to tell target buyers that your business exists with some kind of advertising or promotional communication....
- White papers 2007-12-01
- Analyzing The Market Environment
- Conceptually, all of marketing is based on the idea that you must thoroughly know the environment in which your business operates in order to successfully promote and sell your product or service. Ultimately, your idea must fulfill a need for your buyers and must do so in a way that's...
- White papers 2007-12-01
Additional Resources
- IBM and IFC Launch a Small Business Toolkit to Create Jobs and Fuel Growth in Underserved and Emerging Markets
- IBM (NYSE: IBM) and IFC, the private sector arm of the World Bank, launched a new version of a free small business toolkit specifically for small business owners in emerging markets as well as women, Black, Hispanic, Native American, and Asian entrepreneurs in the U.S., to receive highly developed business...
- Research articles 2007-07-26
- Integra Industry Data to Be Offered on New Entrepreneurs Section on Forbes.com; Online Integra Data to Help Business Owners Gain Valuable Insight Into the Performance of Their Business as Compared to Their Peer Group
- KENNESAW, Ga. -- Integra Information announced today that its exclusive industry performance data is now being offered on the new Entrepreneurs section on Forbes.com, www.forbes.com/entrepreneurs. The Integra data allows readers to assess private company performance and industry information free of charge. It is accessible from the Entrepreneurs section homepage in...
- Research articles 2005-10-19
- Assessing Exchange Rate Risk
- When companies undertake international business, they take a risk because their investments and business operations may be affected by changes in the exchange rates for different currencies. This risk is known as exchange rate risk.Increasingly, companies are fighting for a slice of global markets, particularly in developing nations, and putting...
- Articles 2007-12-06
- dBoxer Digital Rights ``Packager'' Wins InterTrust Certification; Innovative Rights Management Toolkit Gives Content Owners the Power to Protect
- Business Editors & High-Tech Writers
- Research articles 2001-02-05
- Yahoo Taps the Wisdom of the Many
- In this week’s feature, “Put Your Customer to Work,” BNET contributor Jen Alsever gives us the lowdown on "crowdsourcing," a technique that involves tapping members of the general public to complete business tasks such as research or marketing. As fate would have it, on Tuesday Yahoo added another resource to...
- Blog posts 2007-01-31
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