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- Business Planning Guidelines & Submission Guidelines
- The business plan presented in this paper should tell the potential investor why your venture will succeed. The criteria weights located in parentheses, developed by venture capitalists from around the country, indicate the emphasis investors place on various parts of the plan. For example, on a 100-point scale, financial information...
- White papers 2004-12-10
- Business Planning: Introduction
- The article asserts that a business plan is a document designed to detail the major characteristics of a firm – its product or service, its industry, its market, its manner of operating (production, marketing, management) and its financial outcomes with an emphasis on the firm's present and future. There are...
- White papers 2003-01-01
- Strategic Business Planning: Developing Your Business Plan
- The article tries to establish the importance of a strategic plan and the attempts have been made to judge its utility from different point of views. The strategic plan should be made following some basic rules which are given in the article. The discipline of putting the plan in writing...
- White papers 2003-01-01
- Business Planning Checklist
- This template helps to develop a formal business plan by using the Strength, Weakness, Opportunity, and Threat SWOT analysis framework. This template can be used to create a checklist of the key activities that need to be performed when you create your plan.
- Tools & templates 2005-09-14
- Insights into Business Planning
- "This white paper takes a very practical view of the task of preparing a business plan. It is based on the results of a survey which explores the processes and difficulties associated with the compilation of a plan. At the outset of the survey, respondents were requested to classify...
- White papers 2003-01-01
Additional Resources
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- JupiterResearch Launches Social Marketing Service to Help Businesses Navigate Next Generation Advertising Tactics: Over Forty Percent of Online Advertisers Planning Social Marketing Campaigns
- NEW YORK -- JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, today launched a new Social Marketing research service. Through best-practice analysis and consumer and executive surveys, JupiterResearch's Social Marketing research will provide marketers and site owners with recommendations on how to...
- Research articles 2006-08-29
- Orthopaedic Hospital names chief financial officer and marketing director to join recently appointed chief operating officer and vice president, planning and development; hospital completes first phase of long-range strategic plan
- LOS ANGELES--BUSINESS WIRE--Dec. 5, 1994--Orthopaedic Hospital has announced the appointments of Jeff Goldberg as chief financial officer and Christine Kishida as director of marketing for the treatment, teaching and research center. Goldberg and Kishida join recently appointed Chief Operating Officer Anora Tracy and Vice President, Planning and...
- Research articles 1994-12-05
- IDC launches incubator research programme - Company Business and Marketing - Brief Article
- TELECOMWORLDWIRE-30 October 2000-IDC launches incubator research programme C1994-2000 M2 COMMUNICATIONS LTD http://www.m2.com The market intelligence and advisory firm IDC has launched a new research programme called European eIncubator and Accelerator. As part of IDC's European e-business advisory services, the new programme aims to provide a...
- Research articles 2000-10-30
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Mashable's Guide to Jobs in Interactive Marketing & Web Development
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-09
- Planning an Advertising and Communications Campaign
- Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...
- Articles 2007-02-15
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Planning to Enter a Foreign Market
- Foreign markets can be very attractive to a business looking for new customers, especially when its home market is becoming saturated. Such an expansion, however, needs to be thoroughly researched and carefully planned to ensure that the timing is right. To begin with, a business needs to have successful products...
- Articles 2007-10-19
- Using Networked Marketing Tools
- Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...
- Articles 2007-12-07
- How to Gather Competitive Research
- To formulate an effective corporate strategy, it's essential to understand two basic questions: What is your company doing, and what are your competitors doing? Establish the Strategic Problem Goal: Define your question before you begin the search for answers. Developing a competitive strategy...
- Articles 2007-03-28
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Localizing Marketing Programs for Diverse Markets
- Since conditions vary from market to market, particularly when a company is selling internationally, it is important to adapt or "localize" marketing programs. This could mean shifting to an entirely new strategy, or just making tactical changes to promotions, copy, language, photos, or other elements. What You Need to...
- Articles 2007-11-20
- Business Objects Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator [Operator Instructions] Your first question comes from the line of Mohammed Moawalla with Goldman Sachs. Mohammed Moawalla – Goldman Sachs Yes good morning. John, can you elaborate a little bit around some of the weakness in the quarter and just indicate whether some of...
- Earnings calls 2007-10-24
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