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- Citrix Taps Industry Veterans for Board Seats; Appoints Executives to Lead Marketing, Legal and Business Planning
- Business Editors/High-Tech Writers
- Research articles 2003-01-22
- Business Planning Guidelines & Submission Guidelines
- The business plan presented in this paper should tell the potential investor why your venture will succeed. The criteria weights located in parentheses, developed by venture capitalists from around the country, indicate the emphasis investors place on various parts of the plan. For example, on a 100-point scale, financial information...
- White papers 2004-12-10
- Business Planning: Introduction
- The article asserts that a business plan is a document designed to detail the major characteristics of a firm – its product or service, its industry, its market, its manner of operating (production, marketing, management) and its financial outcomes with an emphasis on the firm's present and future. There are...
- White papers 2003-01-01
- Strategic Business Planning: Developing Your Business Plan
- The article tries to establish the importance of a strategic plan and the attempts have been made to judge its utility from different point of views. The strategic plan should be made following some basic rules which are given in the article. The discipline of putting the plan in writing...
- White papers 2003-01-01
- Business Planning Checklist
- This template helps to develop a formal business plan by using the Strength, Weakness, Opportunity, and Threat SWOT analysis framework. This template can be used to create a checklist of the key activities that need to be performed when you create your plan.
- Tools & templates 2005-09-14
- Insights into Business Planning
- "This white paper takes a very practical view of the task of preparing a business plan. It is based on the results of a survey which explores the processes and difficulties associated with the compilation of a plan. At the outset of the survey, respondents were requested to classify...
- White papers 2003-01-01
Additional Resources
- Mitsubishi Digital Electronics America Welcomes New Vice President; Growing Display Division Also Adds New Business Planning and Marketing Position
- IRVINE, Calif. -- Mitsubishi Digital Electronics America's Presentation Products Division, maker of award-winning, high-quality presentation and display products, today announced the appointment of Tetsuya "Terry" Kawakami as vice president, and Akihito "Spike" Odakura to the position of business planning and marketing manager. Kawakami replaces Aki Ninomiya, who has returned to...
- Research articles 2005-09-26
- Business Planning has Changed its Focus
- The article talks about Customer Ownership: Putting Customers at the center of business planning. Relationship Marketing and its ultimate focus on each individual customer will create new organizational structures and processes in most companies and change the nature of business planning more radically than ever expected. The article also records...
- White papers 2003-01-01
- Amgen hires Pfizer executive as senior vice president, sales and marketing
- THOUSAND OAKS, Calif.--BUSINESS WIRE--June 28, 1995--Amgen (NASDAQ:AMGN) Wednesday announced that Stanley M. Benson, vice president at Pfizer Inc. for business planning and development, Hospital Products Group, worldwide, has joined Amgen as senior vice president, sales and marketing.
- Research articles 1995-06-28
- Venture Marketing Announces New Book Series Helps Artists Succeed at Business Planning and Business Operations
- Business Editors and Entertainment Writers CHINO HILLS, Calif.--BUSINESS WIRE--Oct. 10, 2002 The Artist Series Books are comprehensive business opportunity publications available for potential and practicing DJs, musicians, bands and event videographers. Each title addresses common business start-up and operational elements. The series, written multimedia by producer Dan...
- Research articles 2002-10-10
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- Market Planning And Forecasting
- The objective of this presentation is to distinguish between strategic planning and tactical planning. It explains how marketing plans differ at various levels in the organization and identify the steps in the marketing-planning process. It describes the concept of a SWOT analysis and its major elements, the market attractiveness/business strength...
- Presentations 2003-01-01
- Powerway Appoints New Executives to Drive Marketing and Business Planning for B2B e-Business Strategy; Steven DeSutter Named VP of Marketing and Mike Gordon Named VP of Business Planning
- Business/Technology Editors INDIANAPOLIS--BUSINESS WIRE--May 15, 2000 Powerway, Inc., a leading provider of e-business management solutions worldwide, today announced the appointment of Steven DeSutter, VP of Marketing and Michael Gordon, VP of Business Planning . The beginning of a series of strategic new hires for Powerway, these two...
- Research articles 2000-05-15
- Strategic Planning And The Marketing Process
- The paper provides the reader the entire gamut of strategic planning process starting from defining the mission, setting objectives, designing a business portfolio, and planning functional strategies. Also, it gives all the elements of a marketing plan, besides the marketing processes.
- Presentations 2003-01-01
- Advertising Planning and Strategy
- Article focuses advertising planning and strategy. Strategic planning helps in making intelligent decisions. It is the process of determining objectives deciding on strategies and implementing the tactics. It gives the description of business planning process that includes information related to business mission statement, external environment, and internal environment. It focuses...
- White papers 2003-01-01
- What the CEO Can Do to Put Sales and Marketing on the Same Revenue Page
- Spend a day inside most business-to-business organizations and you'll come to the conclusion that Sales is from Venus and Marketing is from Mars. They just don't seem to get along. This situation is widespread and extremely detrimental to the profitability of organizations both large and small. Serious money is being...
- White papers 2003-01-01
- Orthopaedic Hospital names chief financial officer and marketing director to join recently appointed chief operating officer and vice president, planning and development; hospital completes first phase of long-range strategic plan
- LOS ANGELES--BUSINESS WIRE--Dec. 5, 1994--Orthopaedic Hospital has announced the appointments of Jeff Goldberg as chief financial officer and Christine Kishida as director of marketing for the treatment, teaching and research center. Goldberg and Kishida join recently appointed Chief Operating Officer Anora Tracy and Vice President, Planning and...
- Research articles 1994-12-05
- DirectAdvice, Incorporated and CashEdge Sign Agreement to Jointly Market Financial Planning and Advice Integrated With Aggregation and Electronic Funds Transfer
- Business Editors HARTFORD, Conn.--BUSINESS WIRE--April 5, 2001 DirectAdvice, Incorporated, a developer of fully customizable, hosted financial planning and advice solutions for financial service companies worldwide, has announced a joint marketing agreement with CashEdge, a leading provider of funds transfer and account aggregation technology to banks, financial institutions, and...
- Research articles 2001-04-05
- SEEQ announces management changes; company names industry veteran Robert C. Frostholm as VP of sales and marketing, promotes Gary R. Fish to CFO
- FREMONT, Calif.--BUSINESS WIRE--May 12, 1997--SEEQ Technology, Incorporated (NASDAQ:SEEQ) today announced that it has appointed Robert C. Frostholm as vice president of sales and marketing, and has promoted Gary R. Fish to vice president and chief financial officer. Frostholm will be responsible for sales, marketing, marketing communications, and strategic...
- Research articles 1997-05-12
- Ashland Specialty Chemical Company. (Jobs and People).(new marketing and business development vice-president)(Brief Article)
- Marcello Boldrini has been named vice president of marketing and business development of Ashland Specialty Chemical Company. He will be responsible for overseeing the company's efforts to build new marketing capabilities and to strengthen business planning and acquisition capabilities. Mr. Boldrini joined Ashland in 1997.
- Research articles 2002-09-09
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