Resources
BNET Business Dictionary
- Business School
- a higher education institution that offers undergraduate and graduate courses in business-related subjects. Business schools provide courses of varying length and level, up to Master of Business Administration. They cater...
- Business School definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- B-School Blogs: Battling Sexism, Prof. Evals, "Legally Blonde," and More
- Inside HBS faced down the ugly monster of accountability and performance evaluation last week in the form of midterm exams. Fortunately, in a grading structure where it only really matters if you’re in the top 15 percent of the class (for “Honors†awards); all grades have zero impact on 85...
- Blog posts 2008-10-27
- Is The Culture Of Business Schools Bad For Brands?
- In this article, one explores an intriguing paradox: the disconnect between the process-driven culture of business schools and the entrepreneurial, innovative culture of American life. This disconnect is most apparent with brands. The business-school emphasis on process produces brand clones, when what brands really need are differentiated ideas. Today's corporate...
- White papers 2002-10-01
- B-School Buzz: China Expansion, Marketing the Mega-Church, Entrepreneurs Take Heart
- Stacy Blackman's Weekly Roundup of B-School Intelligence Another business school expands with China campus -- France's CERAM Business School is opening a campus in Suzhou, west of Shanghai. Students will spend 90 hours studying Chinese culture to help them quickly become operational in the country's working environment....
- Blog posts 2009-02-27
Additional Resources
- Rachel Kraut Joins BlinnPR Business Development and Marketing Team
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 9, 2000 BlinnPR, Silicon Alley's premier boutique public relations firm specializing in Internet companies, has announced the addition of Rachel Kraut, a recent graduate from Indiana University's Kelly School of Business, to the company's Business Development and Marketing team. Ms. Kraut is...
- Research articles 2000-08-09
- Harvard Business School Launches Marketing Campaign for Its Executive Education Programs; Strategy Builds on School's 60-Year Tradition in Executive Development.
- Byline: Harvard Business School BOSTON, Dec. 18 AScribe Newswire -- Harvard Business School today announced the launch of a novel, integrated marketing campaign for its Executive Education programs. The campaign, which incorporates branding, advertising, and communications strategies, is designed to highlight the School's...
- Research articles 2006-12-18
- The Center on Global Brand Leadership at Columbia Business School and Corante Host '2006 Innovative Marketing Conference'.
- Byline: Columbia Business School Byline: Columbia Business School
- Research articles 2006-06-06
- 'Marketing in a World of Increasing Consumer Power': Marketing Association of Columbia Business School to Hold Its First Annual Conference.
- Byline: Columbia Business School NEW YORK, Oct. 24 AScribe Newswire -- The Columbia Business School today released the following advisory. - - - - WHAT: The Marketing Association of Columbia Business School presents its first annual conference -- ...
- Research articles 2005-10-24
- The 4 P's of Marketing=Fuzzy Brain BS
- I keep getting comments quoting the "four Ps of marketing" in refutation of my critique of brand-oriented marketing. Far from a crushing counter-argument, the "four Ps" are exactly the kind of mental mush that makes marketing ineffective. Here's a typical comment, from the post "How Branding Can Kill Your Profit":...
- Blog posts 2009-04-22
- How Marketing Master Ted Levitt Changed Lives at Harvard Business School
- Every institution has its legends, and Harvard Business School is no exception. In its 100-year history, dozens of exceptional faculty have used their personal force of gravity to shape the School and influence the students who were lucky enough to come into their sphere. Most who know...
- Blog posts 2008-12-23
- Speed And Information The Key To Retail Industry Success, Claims London Business School Director In IOD Speech; Global marketing guru tells top retailers that IT support must match different sector requirements.
- M2 PRESSWIRE-17 November 2006-Zensar Technologies: Speed And Information The Key To Retail Industry Success, Claims London Business School Director In IOD Speech; Global marketing guru tells top retailers that IT support must match different sector requirementsC1994-2006 M2 COMMUNICATIONS LTD RDATE:17112006 ...
- Research articles 2006-11-17
- Yale School of Management launches new MBA curriculum; Becomes first business school to remake the MBA for today's marketplace.
- M2 PRESSWIRE-6 September 2006-YALE UNIVERSITY: Yale School of Management launches new MBA curriculum; Becomes first business school to remake the MBA for today's marketplaceC1994-2006 M2 COMMUNICATIONS LTD RDATE:06092006 New Haven, Conn. - The Yale School of Management today introduces an...
- Research articles 2006-09-06
- B-School Buzz: Green MBAs, European Programs in Middle East, and BS at HBS
- Stacy Blackman's Weekly Roundup of B-School Intelligence "Green" MBAs still a bright spot in economic downturn --Â Although MBA programs with an environmental focus emerged as a way to connect with sustainability-minded students, today such programs thrive, more often than not, for the access to wider job...
- Blog posts 2009-01-23
- Texas Christian University gets new dean for business school.
- By Heather Landy, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News Jul. 2--FORT WORTH, Texas -- Texas Christian University has hired Daniel Short, an accounting professor and former business school dean at Miami University in Ohio, as dean of its M.J. Neeley...
- Research articles 2004-07-02
- Silverstar Holdings Acquires Student Sports, Inc.; Acquisition Adds Leading High School Sports Media and Marketing Company to Silverstar's Portfolio
- Business Editors BOCA RATON, Fla.--BUSINESS WIRE--Sept. 25, 2001 Student Sports and Fantasy Sports Become Backbone of New Sports Media Acquisition Strategy Silverstar Holdings, Ltd. (Nasdaq:SSTR) today announced that it has acquired all the assets and the business of Student Sports, Inc. Financial terms were not disclosed....
- Research articles 2001-09-25
- Student teachers - Buzz - small business participation in Emory University business school competition - Brief Article
- You don't have time to keep up with all the latest business knowledge, but MBA students sure do. And over at Emory University's Goizueta Business School in Atlanta, businesses That participate in the annual Marketing Strategy Cornpetitian can get the up-to-date advice they need--directly from students.
- Research articles 2002-10-01
- The Hartford Adds Harvard Marketing Professor as Director.
- The Hartford Courant, Conn. Knight Ridder/Tribune Business News Jun. 20--Gail J. McGovern, professor of marketing at the Harvard Business School and former president of Fidelity Personal Investments, joined the board of directors of The Hartford Financial Services Group, Inc. effective Thursday....
- Research articles 2003-06-20
- Harvard Business School Selects Intelliworks for CRM
- Intelliworks, Inc., the leader in collaborative CRM for the higher education market, today announced that Harvard Business School HBS has selected Intelliworks to support admissions and marketing processes for its Executive Education Programs. HBS offers a portfolio of more than 40 Executive Education Programs with more than 7,000 attendees each...
- Research articles 2005-09-12
- Harvard Business School Professor Clayton Christensen Discusses Disruptive Innovation in Gartner Fellows Interview
- STAMFORD, Conn. -- Harvard Business School Professor Clayton Christensen explores key elements and pitfalls in creating successful innovations, including the failures of even top marketing corporations to focus on simple jobs consumers need to get done, in an interview released this month by Gartner, Inc.
- Research articles 2004-08-26
- Harvard Business School Professor Youngme Moon to Join Avid's Board of Directors
- TEWKSBURY, Mass. -- Avid Technology, Inc. (NASDAQ: AVID) today announced that Youngme E. Moon, Associate Professor of Business Administration at the Harvard Business School, has been elected to the company's Board of Directors. Moon - a consumer marketing expert and former TV broadcast producer - fills the seat vacated by...
- Research articles 2005-09-09
- Infotrieve Signs New E-Content Agreements.(Company Business and Marketing)(Brief Article)
- Infotrieve has announced partnerships with Harvard Business School Publishing and the University of Chicago Press to offer their journals within its e-Content collection. Harvard Business School Publishing will add business writings to the e-Content collection, while University of Chicago Press will contribute digital...
- Research articles 2001-05-01
- << Previous
- page 1 of 1
- Next >>
Content Types
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
