Branding and marketing are closely related business tools, so closely related that they are too often intermingled. This article discusses the basic differences between branding and marketing and how important it is for a company to differentiate between the two. Especially in the case of a merger when two companies...
Today more than ever the CFO must balance a role as financial caretaker with that of business strategist. Considering the current climate of regulation and compliance, the CFO faces formidable challenges. This white paper presents five questions that keep these executives awake at night, questions involving costs, revenues, compliance and...
We warned you there'd be a lot of 2007 year-in-review and 2008 predictions posts. Here we go again. Verizon Business has identified 10 hot business technology trends for 2008, including CIO as a business strategist: CIOs will take on an even more pivotal role in determining how to invest capital...
