From the executive summary: ‘Businesses can perform with more power and influence in the marketplace. Building any company's brand equity can serve as a way to improve corporate thinking, forge stronger connections with the marketplace, and align organizations to better deliver on strategic intent. There are four basic steps required...
Developing a relationship with a non-profit partner can provide your company with a number of benefits; one is an enhanced and more visible image within your community. The public's desire to support companies who back social causes has been on the rise during the past several decades. But it is...
As a busy executive constantly balancing schedules, deadlines, and priorities while dealing with a vast variety of personalities, there is an often-neglected resource that can make the difference between success and failure and conducting business with relative strangers or trusted partners. The crucial resource is feedback. Though it can come...
The events of late 2001 sent a tsunami over the collective psyche and economy in the United States and around the world. The most noticeable impact of this shock wave is that many people feel psychologically uncertain about the future. They are searching for dependability and reliability for their futures....
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