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- Is Your Company Going Green?
- The business world seems like it's going green, at least according to what you see in the media. McKinsey has said that having a green strategy is now a competitive edge (if it's viable). Now Booz Allen's strategy+business magazine is saying that companies that aren't going green will find themselves...
- Blog posts 2008-06-27
- Cuckoo For Customers
- The contemporary business world has become extremely customer-centric. Hence, companies ought to focus on the needs of customers to make an impact. Researches indicate that the companies, which fail to focus on the needs of customers often land up in trouble. Providing best service to customers must be the aim...
- Case studies 2004-06-01
- Marketing & Brand Management
- Marketing encompasses a wide variety of meanings and activities. Some marketing positions are very close to sales, while others set overarching marketing strategy. What marketing positions have in common is the sense of ownership over the product or service, as well as the need to understand customer needs and desires...
- White papers 2002-11-20
- Enabling Employees To Work Anywhere
- The business world is a fast-changing place. Information and communication technology is continually setting the pace. New advances in technology are changing the way everyone works. Not only at the desk, where more can be done in a day, in less time than ever before, but also on the road...
- White papers
- The Emergence Of The Systemic Brand
- From the executive summary: 'Today's brands already realize the irrelevance of one-to-many communication paradigms. Smart, networked markets, however, require more than shifting media focus; they require examining the propositions that brands currently build their value on. The promise of efficient and sustainable one-to-one brand marketing points to a need for...
- White papers 2004-08-24
- Bridging The Gap Between Sales And Marketing - A New Look At The Old Paradigm
- The contemporary business world has become extremely information-centric. Various technology tools are available today that facilitate in bringing out well-informed and knowledgeable customers and prospects. They demand the very ‘best' from organizations. The organizations, in turn, have to conform to the heightened expectations of their clients. Thus, the paradigm of...
- White papers 2003-01-01
Additional Resources
- Maximize Sales and Marketing With Information Development
- As always, companies must make every dollar count and every decision matter. Many companies are in a constant state of change, reorganizing and rethinking their business models to improve efficiency and increase profitability. In the past, sales and marketing organizations functioned like casual deep sea fishermen: throw the message out...
- White papers 2003-01-01
- GamePro Magazine Announces Strategic Management Promotions; Industry-Leading Multiplatform Video Gaming Magazine Appoints Key Sales and Marketing Positions
- Business & Entertainment Editors OAKLAND, Calif.--BUSINESS WIRE--May 16, 2002 IDG Games Media Group, the world's largest interactive entertainment information provider for multiplatform gaming enthusiasts and publisher of GamePro magazine, the world's largest multiplatform gaming magazine, and GamePro.com, the world's premier online source for gaming, today announced key appointments...
- Research articles 2002-05-16
- Enterprise Marketing Management (EMM) - Enabling World-Class Marketing
- Marketing is complex and mission-critical for nearly every organization because it is responsible for acquiring and enhancing relationships, driving customer understanding, and, ultimately, generating revenue. This paper describes about Enterprise Marketing Management EMM which is mission-critical enterprise software that enables more effective and efficient marketing. It is the engine behind...
- White papers 2003-05-08
- Gregory Kerwick named senior vice president, Corporate Sales and Marketing at World Access Service Corp
- RICHMOND, Va.--BUSINESS WIRE--March 29, 1995--World Access Service Corp. today announced the appointment of W. Gregory Kerwick as senior vice president of corporate sales and marketing. He joins the company's New York City office on March 29, 1995.Kerwick will head the corporation's sales, marketing and client services for products that...
- Research articles 1995-03-29
- Tower Air Names John P. McGhee General Manager/Sales and Marketing
- JFK INT'L AIRPORT, JAMAICA, N.Y.--BUSINESS WIRE--Feb. 11, 1997-- John P. McGhee, who has over 30 years of world-wide sales experience in the travel industry, has been named general manager/sales and marketing of Tower Air (NASDAQ National Market: TOWR). McGhee, who will be located at Tower Air's corporate...
- Research articles 1997-02-11
- Consulting powerhouses gain legal, e-business clout;traditional law firms lag behind when it comes to marketing in e-business world.(Brief Article)
- One of the quickest-spreading fears among lawyers has nothing to do with litigation. It's all about the growing legal prowess and marketing clout of the biggest consulting firms. Consulting powerhouses such as PricewaterhouseCoopers L.L.P. and Ernst One of the quickest-spreading fears among lawyers has nothing...
- Research articles 2000-03-27
- Oracle and ESRI agree to integrate Spatial Data Technologies; companies announce joint development and marketing agreement, will cooperate to establish standards for spatial objects, APIs
- REDWOOD SHORES, Calif.--BUSINESS WIRE--Dec. 6, 1995--Oracle Corp., the world's largest database provider, and Environmental Systems Research Institute Inc. ESRI, of Redlands, Calif., the world's largest provider of geographic information system GIS software, have announced a joint development and marketing agreement that will lead to the integration of the companies' products:...
- Research articles 1995-12-06
- Ex-GM Exec to Direct WorldStar Sales and Marketing
- Business Editors/Automotive Writers SAN DIEGO--AutomotiveWire--April 12, 2000 Composite Automobile Research Ltd. (OTCBB:CARH), World Transport Authority Inc. WTA, has appointed Joseph W. Parker as senior vice president. In this position he will plan, coordinate, and direct the company's global sales and marketing operations from WTA's new corporate offices...
- Research articles 2000-04-12
- Futuremark Inc. Appoints Oliver Baltuch as Vice President of Sales and Marketing, North America; Baltuch Brings 20 Years of Strategic Marketing and Semiconductor Experience for Tier One Semiconductor Companies
- SARATOGA, Calif. -- Futuremark Inc., developer of the world's most popular benchmarks for PCs and handheld devices, announced today the appointment of Oliver Baltuch as vice president of sales and marketing, North America. He will report directly to Tero Sarkkinen, President of Futuremark Inc. Baltuch will be responsible for driving...
- Research articles 2006-04-05
- Menlo Worldwide Names Arturo Cazares Senior Vice President Of Sales And Marketing
- Menlo Worldwide, one of the world's largest supply chain management companies, announced today that Arturo Cazares has joined the company as senior vice president of sales and marketing. President and Chief Executive Officer John H. Williford made the announcement.Cazares, 40, most recently served as vice president of sales, service,...
- Research articles 1970-01-01
- Geac SmartStream Division Supports Channel With On-Line Information And Marketing Tools
- ATLANTA--BUSINESS WIRE--December 3, 1996--Geac SmartStreamR, formerly Dun & Bradstreet Software, today announced an on-line service that allows business partners and resellers of SmartStream applications to download information and marketing tools via independently licensed copies of Lotus Notes or the World Wide Web WWW.
- Research articles 1996-12-03
- New campaign for BBC World.(company marketing information)(Brief Article)
- The BBC World has launched a new "Making Sense Of It All" advertising campaign designed to highlight its Asia-Pacific programming -- Click Online, ... The BBC World has launched a new "Making Sense Of It All" advertising campaign designed to highlight its Asia-Pacific programming...
- Research articles 2001-07-01
- Miami-Dade County Launches $2 Million Global Marketing Campaign To Promote Destination for Business, Vacation and Meetings
- The Beacon Council, American Airlines and The Greater Miami Convention & Visitors Bureau Partner on "Miami: Where Worlds Meet" Campaign MIAMI -- A new $2 million global marketing campaign to promote Miami-Dade County as a dynamic, world-class destination for business, vacation and meetings will be officially unveiled this afternoon...
- Research articles 2008-10-02
- Qatar Airways Taps New Vice Presidents for United States; Three Airline Industry Veterans Head Airline Sales and Marketing
- Business/Travel Editors LOS ANGELES--BUSINESS WIRE--Jan. 22, 2002 Qatar Airways, the Doha-based international airline of the State of Qatar, recently appointed three new Vice Presidents to oversee sales and marketing across the United States. Combining more than 100 years of travel industry experience, Qatar's new executives have served in...
- Research articles 2002-01-22
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