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business-to-business market

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Market Segmentation in B2B Markets
Business-to-business markets are characterised in a number of ways that makes them very different to their consumer cousins. The number of customers supplied by a chemical company is likely to number in the hundreds or small number of thousands in contrast to consumer companies that ultimately address markets of many...
Tags: Market-segmentation, B2B Market, Business-to-business Market, B2B, E-business/E-Commerce, Internet
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