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- The Secrets Of Getting A Business Bank Loan
- Borrowing money from a bank to finance your business is a lot harder than getting a couple of grand to buy a new car or improve your home. Banks have a number of tough rules that you need to know before you approach them for a loan. This paper explains...
- White papers 2007-08-21
- Cold Calling - Cherry Picking Your Prospects
- It is not unusual to find people beginning the Cold Calling process by trawling through their list of prospects, evaluating who to call and who to avoid. So, why is it that so many of us spend our time painstakingly researching who to ring only to "Filter" through them just...
- White papers 2009-01-01
- PR On A Shoestring - Pay Per Hit Can Work For You
- The challenge facing small business owners who want to be ambitious during the recession is how to maximise the exposure they get without committing unnecessary funds. The good news for them is that PR practitioners are starting to look creatively at how they can boost their own cash flow and...
- White papers 2009-01-01
- 5 Easy Ways To Generate PR Stories For Your Business
- Free publicity is a valuable credible way to promote your business. And the hardest thing about getting it is coming up with a great idea in the first place. See, you won't get publicity without a great story idea that catches the attention of journalists. They are the ones who...
- White papers 2009-01-01
- Cold-Calling Strategies For Success
- In the business-to-business world, a well-executed cold call can be one of the fastest and most cost effective routes to new business - yet most people never learn to do it properly. Generally, when initiating a cold-calling exercise, going for appointments is considered less favourable than going for quotes as...
- White papers 2009-01-01
- Top PR Tips And Advice For Small Businesses
- As a new business, attracting customers who will buy your product or service is paramount. There are many different ways that you can go about this, but if you have the time to invest in applying your own publicity-getting skills, PR will return some excellent results for your business -...
- White papers 2009-01-01
- Sales - How To Be Successful At Cold Calling
- Whether you like it or not, at some stage, you are going to have to pick up the phone and ask a complete stranger if they want to buy your products or services. This paper explains how to do it. Cold calling is a fact of business life. So are...
- White papers 2009-01-01
- Telemarketing - Cost Effective Or Just Plain Costly?
- Successful telemarketing requires good communications between the telemarketing company and the client through both the good times and the bad. It also requires a new vibrant way of approaching telemarketing to be a success and with cost effectiveness at the forefront of any campaign; it must ultimately demonstrate measurable results.
- White papers 2009-01-01
- Guide To Successful Business Planning
- There is a lot to be gained from business planning but many businesses will search for a million reasons to avoid it. However large or small your business is, planning for the future is critical to its success. Apart from the obvious benefits of setting your stall out for the...
- White papers 2008-03-03
- Business Planning - Plan Your Exit Strategy Before You Start
- Starting a business is fun. It's a world of learning and discovery as you try to build something brand new from scratch and make it on your own two feet. Many people are so caught up in building their business that they don't really consider where they want it to...
- White papers 2007-11-29
- How To Deliver A Winning Business Plan Pitch
- After a business plan has been written, the next stage often involves pitching the plan to prospective investors. This very fact means that the plan authors and management team should be one and the same and that 'Outsourcing' the business plan writing process should not be considered. It is not...
- White papers 2007-05-15
- How To Produce A Competitive Analysis
- A good competitive analysis varies according to what industry you're in and your specific marketing plan and situation. A comprehensive competitive analysis does have some common themes. Begin by explaining the general nature of competition in your type of business, and how customers seem to choose one provider over another.
- White papers 2007-04-19
- Top 10 Business Plan Mistakes To Avoid
- The importance of business planning is widely documented; however, guidance as to what constitutes good business planning is less clearly defined. This paper aims to redress that imbalance by describing 10 of the most common mistakes that occur in business plans. While the business planning process is in itself a...
- White papers 2006-09-19
- Business Link Guide To Writing A Business Plan
- A business plan is in fact one of the most useful and effective tools that any and every business should use and regularly review, regardless of the industry. This is because it provides an overview of what your business does, what you may want it to do in the future,...
- White papers 2006-07-26
- Sales Promotions - Alternatives To Price Cutting
- Increasingly, companies of all sizes, and especially brands and those with a defined image, are aware that price cutting can have disastrous long term effects on both the general public's perception of the brand and on company profits. This paper explains how you can win more business by using sales...
- White papers 2009-01-01
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