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	<title><![CDATA[c-level Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/c-level.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to c-level]]></description>
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		<title><![CDATA[Pipeline Management]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-306231.html]]></link>
		<description><![CDATA[In this economy, salespeople have to reach out more than ever to connect with leads. Frank Donny, Senior VP of Product Management at Richardson, explains how his company now has two separate pipelines at the beginning of the sales process: leads that marketing has to nurture and qualify for the...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 01 Jul 2009 07:54:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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	</item>
	<item>
		<title><![CDATA[How to Sell to a C-Level Executive]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=3334]]></link>
		<description><![CDATA[Your sales manager may expect you to "sell high" -- but do you know what to say when you actually get in the presence of a C-level exec?Â Â  While plenty of sales training programs teach consultative selling, they mostly focus on questioning techniques and needs analysis for lower level employees.Â ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Jun 2009 05:30:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/exec.html"><![CDATA[Exec]]></category>
		<category domain="http://resources.bnet.com/topic/c-level.html"><![CDATA[C-Level]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[The C-Level Isn't Reading Newspapers Anymore: They're on the Web]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13543-0.html?forumID=1&threadID=2721&messageID=13047&start=0]]></link>
		<description><![CDATA[The C-Level Isn't Reading Newspapers Anymore: They're on the WebKey piece missing hereJon, There's an elephant in the room here - all of the execs polled in this survey were found online.  So, they took people who were already surfing the web looking for news and information ("Forbes.com and...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 11 Jul 2008 08:34:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/c-level.html"><![CDATA[C-level]]></category>
		<category domain="http://resources.bnet.com/topic/reading.html"><![CDATA[Reading]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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	<item>
		<title><![CDATA[Case Study: Focus on c-suite helped webmethods score a hit.(Insurance)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200506/ai_n25860389]]></link>
		<description><![CDATA[Objective: Avoid commoditization and get noticed, not just by IT  decision-makers but by C-level insurance executives who approve and  benefit from webMethod's services.    Objective: Avoid commoditization and get noticed, not just by IT  decision-makers but by C-level insurance executives who approve and  benefit...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/c-level.html"><![CDATA[C-level]]></category>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[insurance]]></category>
		<category domain="http://resources.bnet.com/topic/webmethods+inc..html"><![CDATA[WebMethods Inc.]]></category>
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		<title><![CDATA[C-suite Is Critical Target for Information Technology Marketers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_July_22/ai_89371251]]></link>
		<description><![CDATA[Business Editors & High-Tech Writers  NEW YORK--BUSINESS WIRE--July 22, 2002  Forbes.com  According to the Forbes.com "Technology Survey 2002":  Senior Executives Are More Involved With IT  Solutions & Purchase Decisions Than Ever Before  Senior corporate executives are more involved than ever in their company's technology...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Jul 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/c-level.html"><![CDATA[C-level]]></category>
		<category domain="http://resources.bnet.com/topic/c-suite.html"><![CDATA[C-suite]]></category>
		<category domain="http://resources.bnet.com/topic/forbes.html"><![CDATA[Forbes]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Studies examine 'C-level' mindset; Doremus classifies top brass by type; Forbes.com finds execs devoted to the Web.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200204/ai_n25864972]]></link>
		<description><![CDATA[CXOs. Top management. The C-level. No matter what label you slap on  it, the executive suite has become an increasingly important b-to-b  marketing target as technology has made businesses more integrated,  requiring that more decisions come from the to  CXOs. Top management. The C-level. No matter...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Apr 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/c-level.html"><![CDATA[C-level]]></category>
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