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- HDTV battlefield: cable, DBS, broadcasters all have stakes.
- Not since the early clays of cable TV, when programming consisted entirely of channels retransmitted from local broadcasters, have operators relied on broadcast programming content to lure new customers. But with CBS broadcasting this Sunday's Not since the early...
- Research articles 2004-01-26
- Picture's becoming clear: HDTV peace wearing thin.(broadcasters claim that cable operators blocked consumer access to the Super Bowl in HDTV)
- Broadcasters cried foul last week, accusing cable operators of blocking consumer access to Super Bowl XXXVII in HDTV. But after reviewing the play, Federal Communications Commission chairman Michael Powell declined to call a penalty. Powell - Broadcasters cried...
- Research articles 2003-02-03
- For women only.(Brief Article)
- Few cable nets will bother with guys on Super Bowl Sunday Cable will become conspicuously feminine on Jan. 28, the date of CBS' Super Bowl XXXV broadcast and one of the most testosterone-driven days in television. Traditionally, cable networks ...
- Research articles 2001-01-15
- CBS eyes a $170 million Sunday: that's not counting Viacom cable-net tie-in programs.(Super Bowl XXXVIII)
- The hoopla surrounding the Super Bowl is going to get even bigger, if you can believe it. CBS and its co-owned Viacom networks are planning more game-related coverage then ever before. Just for starters, Jim Nantz, host of CBS's NFL Today, has...
- Research articles 2003-11-03
Additional Resources
- NBC Cancels Shared Super Bowl Spot to Keep Prices High
- NBC nixed an idea to have a single Super Bowl spot shared by multiple advertisers. The idea, floated by agency Cesario Migliozzi, was to buy a single spot in the big game and then divide it into eight mini-spots of a few seconds each. Each slot would be bought by...
- Blog posts 2008-12-29
- NBC Should Make the Super Bowl Social
- Ever since the inauguration of President Obama, I've been waiting for NBC to tell the world that it was going to use Facebook Connect, or a similar platform, to do for Super Bowl viewing what CNN.com and Facebook Connect did for the inauguration. I'm still waiting. ...
- Blog posts 2009-01-28
- Time Warner: Super Bowl's home team.(Brief Article)
- With the eyes of sports fans around the country focused on Houston during this week's run-up to Super Bowl XXXVIII, the local Time Warner Cable system is leveraging the hometown event as a means to drive digital penetration and extend its brand by ...
- Research articles 2004-01-26
- Comcast's Super Bowl play: NFL Network, operator to make a big splash at 'big game'.(MARKETING)
- Comcast Corp. and the NFL Network have some big plans for the Big Game. With Super Bowl XL scheduled for Ford Field in Detroit on Feb. 5, the nation's largest cable systems operator and the pro pigskin programmer look to execute a game plan aimed a ...
- Research articles 2006-01-16
- Super Bowl Ads Shaping Up to Be Most Boring Ever
- With the $3 million cost of advertising in the Super Bowl looking like a total waste of money in the midst of the recession, the lineup for the 2009 big game is potentially shaping up to be the dullest on record. The commercials are traditionally in competition to be as...
- Blog posts 2008-12-17
- Videotron Will Carry Super Bowl in High Definition Television,Including US Commercials in Full.
- MONTREAL, QUEBEC, Jan 30, 2004 CCNMatthews via COMTEX Videotron will carry the CBS network's broadcast of the 38th Super Bowl from Houston on Sunday, February 1, including the American commercials in full, on channel 153 in High Definition Television HDTV. Videotron...
- Research articles 2004-01-30
- NFL Network Taps NVision for Super Bowl (Broadcasting and Cable)
- NFL Network is relying on master control technology from Grass Valley, Calif.-based NVision to support its remote coverage leading up to and after Super Bowl XLII. NFL Network is relying on master control technology from Grass Valley, Calif.-based NVision to support its remote coverage...
- Research articles 2008-01-28
- Ad sales boom for Super Bowl, Olympics
- NEW YORK -- The expected bruising battle of big sports events for first-quarter ad spending has turned out to be a draw. ABC's Super Bowl Feb. 5 comes just five days before NBC Universal's 17 days of Winter Olympics coverage on its broadcast, cable and Internet properties begins. At...
- Research articles 2006-01-06
- Videotron Ltee: Simultaneous Substitution of Super Bowl Commercials Requested by Broadcasters, not Cable Operators.
- MONTREAL, QUEBEC, Jan 29, 2004 CCNMatthews via COMTEX Many of the commercials seen during Canadian broadcasts of the 38th Super Bowl, to be played in Houston on Sunday, February 1, will be Canadian, not American. The US network's commercials will be replaced by the...
- Research articles 2004-01-29
- Videotron Ltee: Simultaneous Substitution of Super Bowl Commercials Requested by Broadcasters, not Cable Operators.
- MONTREAL, QUEBEC, Jan 30, 2004 CCNMatthews via COMTEX Many of the commercials seen during Canadian broadcasts of the 38th Super Bowl, to be played in Houston on Sunday, February 1, will be Canadian, not American. The US network's commercials will be replaced by the...
- Research articles 2004-01-30
- Super Bowl Champion Indianapolis Colts' Hunter Smith Makes His National TV Singing Debut This Sat. Oct. 13 at 8:00 p.m. ET/PT on Gospel Music Channel
- ATLANTA -- Hunter Smith, punter for the NFL's Indianapolis Colts, played of the biggest stage in sports - The Super Bowl -- and now he takes the stage literally as he and band mate Chris Wilson bring their Christian music duo Connersvine to the Gospel Music Channel cable television network...
- Research articles 2007-10-10
- Now that Super Bowl XXXVII is done, it's time to play political football in Washington
- Byline: W. F. GLOEDE I love broadcasters. I really do. Covered them for years at my old shop. Eddie Fritts, who heads up the National Association of Broadcasters, is a decent and very engaging guy. One hell of a lobbyist, too. But what the broadcasters did last week can...
- Research articles 2003-02-03
- FCC Sits Out Sinclair Flap.(negotiations between Sinclair Broadcast Group Inc. and Mediacom Communications fail)
- By Ted Hearn and Linda Moss It looks like some Mediacom Communications customers had to make special arrangements to see Super Bowl XLI, as the cable company's efforts to force restoration of Sinclair Broadcast Group stations to its lineup fa ...
- Research articles 2007-02-05
- FCC Chairman Reed Hundt last week touched off another round in his war of words with the cable industry.(Brief Article)
- Capital Cities/ABC reported first-quarter broadcast operating income of $266.8 million, up 35%, with net broadcast revenue of $1.3 billion, up 16%. The company attributed the gains to strong advertising demand, the Super Bowl, and the lack of a winte Capital Cities/ABC reported first-quarter broadcast operating income...
- Research articles 1995-04-24
- More HD Sets For Big Game, CEA Says (Broadcasting and Cable)
- More than 2.4 million HDTV sets will be sold due to Super Bowl XLII, says a research study conducted by trade group the Consumer Electronics Association and advocacy group Sports Video Group, generating $2.2 billion in wholesale sales. More than 2.4 million HDTV...
- Research articles 2008-01-28
- Super choices on cable
- Still not convinced about Trent Dilfer or Kerry Collins? Defense doesn't turn you on? Well, given that the Baltimore Ravens' and N.Y. Giants' victories in their respective conference title games produced the lowest numbers since the inception of large-market overnight ratings in 1987, more viewers than usual may be looking...
- Research articles 2001-01-22
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