BNET Industries
- Private
- US
Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
Filter by
cable and upshot - All News and Analysis
Watch your synchronizers, and other 'platforms'
Think of it as Platform Diving: The Home Game. In a clever bid to boost the ratings, profits and profiles of its sister networks, NBC has spread the Olympic wealth to USA, MSNBC, CNBC, Bravo, Telemundo and its HDTV channel. The upshot is you can watch someone you've never...
Cable loses feds on HIS.(Regulation)(high-speed Internet service)
WASHINGTON -- In the legal battle to keep its high-speed Internet service deregulated, the cable industry might have lost its best friend: the federal government. The Justice Department and the Federal Communications Commission last week drop WASHINGTON --...
SEPARATE WAYS: AT&T's breakup plan not ringing managers' bells; Stock price drop reinforces reservations.(Brief Article)
NEW YORK - Money managers are putting AT&T Corp. on hold. Investors expressed disappointment with the telecommunications giant's strategy to break the company into four separate businesses, covering wireless, broadband, business and consumer s NEW YORK - Money managers are putting AT&T Corp....
Operators outline major '92 technical push. (cable television broadcasters to adopt major technological initiatives)
SAN FRANCISCO -- Cable operators last week outlined plans for major new technological initiatives this year. Those plans included speeded up installation of fiber, new forms of addressability and even breathing life into addressable interdicti SAN FRANCISCO -- Cable...
- 1
Industry Transcripts by Seeking Alpha
-
infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
-
Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
-
Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
-
Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
-
Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
IndustryTop Rated
- BNET's 10 Worst Ads of 2009 6 votes
- Clients Overcharged by News America Listed in Court; Sara Lee: NAM "Is Raping Us and Enjoying It" 5 votes
- News America Talks Tough on Valassis Appeal But Borrows $1B, Just in Case 5 votes
- Insignia Wins Ruling v. News America; Stage Set for Another Antitrust Trial in POP Biz 4 votes
- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes


