Cadbury Schweppes Plc.

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• Why Is Cadbury a Takeover Target?

  BNET - 2009-09-09

  Cadbury may've rejected US food giant's Kraft's initial £10.2bn offer -- which valued Cadbury at over 30 times over last week's closing price -- but as far as analysts are concerned, it now has a bullseye on its back. Kraft's boss Irene Rosenfeld was quoted as saying she thought Cadbury...

  Tags: Cadbury Schweppes Plc., Kraft, Branding, Marketing, Joanna Higgins

• Cadbury Wispa Gold: Social Marketing Win

  BNET - 2009-07-07

  Internet fans have spoken. They want Cadbury to bring back its Wispa Gold chocolate bar in the UK. And Cadbury has answered: shucks, all right. After more than 22,000 fans joined the Facebook group "Bring Back Cadbury's Wispa Gold" -- supposedly on their own, with no prodding...

  Tags: Cadbury Schweppes Plc., Wispa Gold, Internet, Marketing Research, Marketing, Katherine Glover

• Cadbury Chocolate Brand Goes Fair Trade

  BNET - 2009-03-05

  Cadbury Dairy Milk in the UK will be the first major brand to make all of its chocolate fair trade certified. By the end of the summer, it will be buying all of the cocoa for its candy bars and cocoa powder from fair trade growers in Ghana, tripling the...

  Tags: Brand, Fair Trade, Cadbury Schweppes Plc., Trade Supporter, Fairtrade Certification, Branding, Quality, Training And Certification, Marketing, Business Operations, Katherine Glover

• Food News Roundup: RIP Zima, Cadbury joins Olympics, Nestle invests in Russia, and More

  BNET - 2008-10-22

  RIP Zima; Cadbury joins Olympics; Nestle invests in Russia plant; Justice Department joins states to block beef merger; and melamine scare inspires marketing of soy products. by Katherine Glover

  Tags: Beverage, Cadbury Schweppes Plc., Finance, Food, Food & Beverage, Investment, Katherine Glover, Manufacturing, Marketing, Marketing Research, Mergers & Acquisitions, Nestle S.A., Olympic Games, Russia, U.S. Department Of Justice

• STRIDE; Sonia Hounsell.(Special Report: Marketing 50)(target marketing of Cadbury Adams USA L.L.C.)(Brief article)

  - 2007-11-12

  Byline: kate fitzgerald Byline: kate fitzgerald

  Tags: Cadbury Schweppes Plc., marketing

• Snack, candy makers support green initiatives.(NEWS)

  - 2007-11-01

  CLEVELAND -- Snack and candy makers are joining the green revolution with programs that will resonate at the manufacturer, supplier and retail levels. Kettle Foods, Inc., for example, recently opened a new 73,000-sq-ft potato chip factory deemed "the greenest food manufacturing plant in...

  Tags: Cadbury Schweppes Plc., Leadership, Manufacturing, MARKETING, PepsiCo, supplier, U.S. Environmental Protection Agency

• Coke mulling bid for Cadbury's Snapple, Mott's

  - 2007-07-05

  NEW YORK AFP — Coca-Cola is interested in buying the popular Snapple and Mott's juice brands from investors now bidding for the US beverages business of Britain's Cadbury Schweppes PLC, US media reported Thursday. The Wall Street Journal reported that Coca-Cola, in an effort to expand its non-carbonated drinks...

  Tags: Agence France-Presse, brand, Branding, Cadbury Schweppes Plc., Coca-Cola Co., MARKETING

• What you missed.(Briefs)(Patron Tequila under scanner for using sex in its advertisements)(Sears Holdings Corp. is reviewing its plans)(Cadbury Schweppes Beverages America looks into its digital-advertising duties)(Brief article)

  - 2007-04-02

  Patron Tequila is being slapped by the spirits industry's governing body for using sex to fuel its surging sales. The Distilled Spirits Council of the U.S. released its semi-annual marketing code report last week, in which it disclosed the outcome of Patron Tequila is being slapped...

  Tags: advertisement, beverage, Cadbury Schweppes Plc., marketing, sales, scanner, Sears Holdings Corp.

• SuperPro Vending Group Signs Marketing and Distribution Agreement With Cadbury Adams USA

  - 2006-09-28

  SuperPro Vending Group (PINKSHEETS: SPVG) is pleased to announce that the Company has signed a Marketing and Distribution Agreement with Cadbury Adams USA LLC, the US confectionery business unit of Cadbury Schweppes plc, the world's top confectionary company. The Agreement will allow SuperPro Vending Group to be the only bulk...

  Tags: Cadbury Schweppes Plc., Distribution Agreement, marketing

• Deeds speak louder than words in trust poll.

  - 2006-05-30

  Byline: Nick Buchan May 30, 2006 (B&T Weekly - ABIX via COMTEX) -- A survey of trusted brands in Australia has come up with interesting findings. "Australian Reader's Digest" has published its annual "Trusted Brands" survey. The most trusted brand was Cadbury, ...

  Tags: Australia, brand, Branding, Cadbury Schweppes Plc., MARKETING, Qantas Airways Ltd., survey