california state polytechnic university and marketing research

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Getting Started

The process of devising a marketing strategy begins with promotion opportunity analysis wherein marketers identify target audiences for a particular product or service. The mode of reaching out to the target audience is chosen through the communications market analysis. The paper examines various steps towards formulation of a marketing strategy....

Tags: Marketing Strategy, California State Polytechnic University, Marketing Research, Marketing

Presentations 2003-01-01

What Is Marketing?

The ‘global' corporation has its business operations spread in multiple locations across the globe. International marketing involves coordinating the firm's marketing activities in more than one nation. Adaptation to the environmental differences from one country to another is the key to successful international marketing. The paper examines issues involved in...

Tags: International Marketing, California State Polytechnic University, Marketing Research, Marketing

Presentations 2003-01-01

Marketing Communications

Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. It also involves influencing the consumer's purchase decision. IMC is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the...

Tags: Marketing Communication, California State Polytechnic University, IMC, Marketing Research, Productivity, Marketing

Presentations 2003-01-01