<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[california state polytechnic university and marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/california+state+polytechnic+university+and+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to california state polytechnic university and marketing]]></description>
	<s:counts start="0" returned="3" found="3" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Getting Started]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82281]]></link>
		<description><![CDATA[The process of devising a marketing strategy begins with promotion opportunity analysis wherein marketers identify target audiences for a particular product or service. The mode of reaching out to the target audience is chosen through the communications market analysis. The paper examines various steps towards formulation of a marketing strategy....]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+strategy.html"><![CDATA[Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/california+state+polytechnic+university.html"><![CDATA[California State Polytechnic University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=84499]]></link>
		<description><![CDATA[Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. It also involves influencing the consumer's purchase decision. IMC is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/california+state+polytechnic+university.html"><![CDATA[California State Polytechnic University]]></category>
		<category domain="http://resources.bnet.com/topic/imc.html"><![CDATA[IMC]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[What Is Marketing?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85566]]></link>
		<description><![CDATA[The ‘global' corporation has its business operations spread in multiple locations across the globe. International marketing involves coordinating the firm's marketing activities in more than one nation. Adaptation to the environmental differences from one country to another is the key to successful international marketing. The paper examines issues involved in...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/california+state+polytechnic+university.html"><![CDATA[California State Polytechnic University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
</channel>
</rss>
