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	<title><![CDATA[calysto Resources | BNET]]></title>
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		<title><![CDATA[The Telecom Marketing Transformation: How Social Media Is Changing the Game]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976303]]></link>
		<description><![CDATA[In today's world of information overload, there is a fundamental paradigm shift going on. As people try to sift through the vast array of news around them, they are moving away from placing their trust solely in "Traditional media" and are migrating toward social media (Web 2.0) content created by...]]></description>
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		<pubDate>Thu, 23 Apr 2009 00:00:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/calysto.html"><![CDATA[Calysto]]></category>
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		<title><![CDATA["The Changing Role Of Marketing And PR In The New Age Of Social Media"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=997527]]></link>
		<description><![CDATA[An effective social media campaign can have a huge impact on the publicity your brand receives and its success. Word-of-mouth marketing is ever changing, and there are many new influencers who can tell your story to their readers. By using social media platforms, you can bypass the gatekeepers and get...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 25 Mar 2009 00:00:00 -0700</pubDate>
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