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BNET Business Dictionary
- Campaign
- a program of advertising and marketing activities with a specific objective
- Campaign definition on BNET »
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- Is Your Landing Page Fit For Purpose?
- This paper explains a surefire checklist to ensure you don't make the killer mistakes many companies make when developing a landing page: does it have a fair processing notice?; does it make it clear who the data controller is?; does it make it clear where the data is processed?; does...
- White papers 2008-01-22
- What Publishing Experts Think About Behavioural Targeting
- Behavioural targeting has matured significantly over 2006 and 2007 and now represents a fundamental element of most digital campaigns. Agencies and clients, led by media owners, have become more and more sophisticated at setting up segments that deliver specifically against the campaign targets and objectives that have led to its...
- White papers 2008-01-15
- What Makes Or Breaks Landing Pages
- For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...
- White papers 2008-01-15
- Top Strategies For Optimising Search campaigns
- Relying solely on Bid Management Tools (BMT) may inhibit the use of creative ways of manipulating campaigns for better performance. A more effective way would be to navigate around BMT's functionalities to improve on reporting. This paper explains few points about search campaigns: keep campaign structures dynamic; use granular campaign...
- White papers 2008-01-08
- Benioff Cashes In On Presidential campaign
- Here's an interesting post from The Browser on Salesforce.com CEO Marc Benioff's involvement in the presidential campaign. Apparently Salesforce.com designed an online system for Republican presidential hopeful Mitt Romney's campaign. Volunteer fund-raisers are using the system to send info and solicitations by e-mail to Republican supporters, and the system helped...
- Blog posts 2007-04-06
- How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
- One of the oldest rules in direct marketing dictates the relative importance of key elements in any direct marketing campaign as follows (in order): list, offer, and creative. Clearly, for any campaign to be successful, a person first needs to be targeting the right audience. A campaign can feature award-winning...
- White papers 2005-05-06
- The Art of Online campaign Tracking
- With online advertising budgets growing at such a rapid pace, Web marketers will find themselves searching for ways to make their advertising dollar go farther. Only by measuring the success of each facet of their online campaigns can Web marketers manage and optimize their advertising spending to gain the largest...
- White papers 2005-01-25
- Analytics Driven Marketing campaigns: Lessons for the Consumer Finance Industry
- In this paper, one highlights some recent developments in the external environment that can be leveraged to address some of the complexities involved in executing successful marketing campaigns. This paper then goes on to talk about the major issues that make management and optimization of campaigns quite intricate. Finally, it...
- White papers 2003-11-01
- Advanced Marketing Course
- The "Market Limit Calculation" process can save a businessperson from launching a product or business and then discovering that it has limited or no potential to ever make you rich. shows you how we tied a PR campaign with a direct marketing campaign, which took us from an unknown supplier...
- White papers 2003-08-31
- I can't afford a Public Relations campaign, can I?
- Most entrepreneurs, small businesses, owners and inventors want to hire someone to launch publicity campaign professionally, but can’t afford it. An informal survey among entrepreneurs and business owners who have found that due to their lack of information or knowledge on the topic, many businesses typically overestimate or over budget...
- White papers 2003-01-01
- Flash Video is Already Here
- This article is basically a case-study. After creating an offline campaign for its client Quantum Corporation, traditional agency Hill Holliday tapped SF Interactive to come up with a matching interactive campaign. The agency wanted to avoid having to worry about plug-ins, which in many cases reduce a campaign's potential audience....
- Case studies 2002-11-13
Additional Resources
- This Is Reform?: Predicting the Impact of the New campaign Financing Regulations
- Overall, the allegedly reformed campaign of the future will be less competitive, less controlled by candidates and their parties, and more influenced by the mainstream media and will involve fewer voters than the typical campaign of today. It appears, therefore, that campaign finance regulation's principal goals will not be realized....
- White papers 2002-11-20
- The 100,000 Lives campaign: Crystallizing Standards of Care for Hospitals
- The 100,000 Lives Campaign has the attention of U.S. hospitals, professional groups, and the media. Its aim has been endorsed, and its planks are being implemented, by more than 2,300 diverse hospitals in every state. This paper posits that the six planks of the campaign have become national standards of...
- White papers 2005-12-01
- Investigating Mobile Marketing
- Investigating Mobile MarketingMobile marketingI read the article and found it really interesting, especially the part on running a campaign. A friend was recently telling me about the campaign they ran for their office, a text to vote campaign I think it was called and told me that it worked for...
- Discussion threads 2008-04-10
- campaign Ready?
- After months of hard work, the new advertising campaign is ready to launch. The copy is well-written, the graphics look sharp, and the person is confident the special offer will make the phone ring off the hook. But how will the person ensure the success of the campaign? Even terrific...
- White papers 2000-07-01
- How to Develop and Run a Marketing campaign
- A marketing campaign isn't something that comes to a person while taking a shower. Successful campaigns tend to be carefully researched, well-thought-out and focused on details and execution, rather than resting on a single, grand idea. Planning a marketing campaign starts with understanding one's position in the marketplace and ends...
- White papers 2003-12-11
- HP's "Mind Control" Marketing campaign Addresses Teens
- HP's "Mind Control" Marketing Campaign Addresses Teensbad timing?Interesting entry... smart advertising technique... however... back to school is traditionally a pen/paper/trip to Walgreen's type event... I would have saved this campaign for Christmas, when parents are generally more open to throwing down cash for computers, etc.
- Discussion threads 2007-07-26
- Film/TV Industry Launches Public Service Announcements as Part of Nationwide Awareness campaign on the Impact of Digital Piracy
- This paper discusses about the ongoing, multi-pronged campaign to build consumer awareness about the growing threat of digital piracy to the entertainment industry, its employees, and consumers themselves. The aim of the campaign is part of a broad effort to teach the general public value of protecting copyrighted works in...
- White papers 2003-07-22
- What Is Integrated Marketing Communications
- Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. Integrated Marketing Communication (IMC) is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. The IMC campaign entails designing...
- Presentations 2003-01-01
- Regaining Investors' Trust: Advocacy campaign
- Given the recent upheaval in the capital markets and the resulting loss of investors' confidence, the accounting profession has come under unprecedented scrutiny. To address this challenge, KPMG began their ongoing mission to become the leading "voice" of the accounting industry through its "Regaining Investors' Trust: Advocacy Campaign". In the...
- White papers 2003-01-01
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