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BNET Business Dictionary
- Campaign
- a program of advertising and marketing activities with a specific objective
- Campaign definition on BNET »
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- Benioff Cashes In On Presidential Campaign
- Here's an interesting post from The Browser on Salesforce.com CEO Marc Benioff's involvement in the presidential campaign. Apparently Salesforce.com designed an online system for Republican presidential hopeful Mitt Romney's campaign. Volunteer fund-raisers are using the system to send info and solicitations by e-mail to Republican supporters, and the system helped...
- Blog posts 2007-04-06
- Advanced Marketing Course
- The "Market Limit Calculation" process can save a businessperson from launching a product or business and then discovering that it has limited or no potential to ever make you rich. shows you how we tied a PR campaign with a direct marketing campaign, which took us from an unknown supplier...
- White papers 2003-08-31
- Click with Millennials Through Multiple Channels
- The Obama campaign's slick outreach to Gen Y demonstrated how businesses should market to this demographic: offer them genuinely valuable services. Senator Barack Obama’s campaign successfully tapped into one of today’s fickle markets — Gen Y. Today’s so-called Millennials...
- Articles 2008-10-31
- Adjust Your Messaging on the Fly
- Smart marketers can learn from McCain's ability to tweak his campaign message – but should beware of changing it too often. Election ’08 has had some memorable message misses. Mike Huckabee’s evangelical bent and crusade for a “Sanctity of...
- Articles 2008-10-31
- Now it's Magazines that Drive Traffic to the Web
- For the first half of 2008, magazine ad revenue fell by 7.4 percent. Through an industry trade group, the Magazine Publishers of America, this sector of the media industry is launching an aggressive campaign to convince ad buyers that magazines move merchandise. In a new twist, the...
- Blog posts 2008-09-08
- Australia by Baz | BTalk Australia
- (14min 27) While Baz Luhrmann was producing his lengthy epic, “Australiaâ€, he was also working on a TV campaign to promote the country as a destination for overseas visitors. On today’s BTalk Australia Phil Dobbie talks to the Managing Director of Tourism Australia Geoff Buckley about this...
- Blog posts 2008-12-02
- McNeil Benylin Ad Encourages Workers to Call in Sick; Employers Hate It
- McNeil Healthcare has posted a series of scripts on a web site for cold medicine Benylin that workers can use to call in sick. A British employers' organization is furious that the drug company, a unit of Johnson & Johnson, is encouraging staff to stay home during the recession. ...
- Blog posts 2009-01-07
- GSD&M Leak Accuses Popeyes Client of Racism; Places Agency in Lose-Lose Situation
- Someone inside the creative staff at GSD&M Idea City appears to be determined to lose the Popeyes Chicken account by disavowing a campaign the agency created for the fast-food client see video below. The move will likely enrage GSD&M's management and further strain its relationship with creatives there. ...
- Blog posts 2009-04-15
- JWT's $100M Campaign for Microsoft's Bing Is Failing
- JWT's $100 million traditional media campaign for Microsoft search engine Bing is failing, Adweek reports. BNET predicted in April that the campaign would be a waste of money. by Jim Edwards
- Blog posts 2009-07-16
- Give Your Logo Power Beyond Words
- Barack Obama's presidential campaign proved that the stickiness of a logo has as much to do with the design as how it's used — and how you let others use it. Until Bush-Cheney unveiled its bold,...
- Articles 2008-10-31
- Discover Your Base of Influencers â and Put Them to Work
- In his 2008 primary bid, Ron Paul energized grassroots organizers, outsourcing critical campaign roles and letting them do his marketing for him. The quirky campaign of Texas Congressman Ron Paul gave this election cycle a clever marketing ploy when supporters...
- Articles 2008-10-31
- I can't afford a Public Relations Campaign, can I?
- Most entrepreneurs, small businesses, owners and inventors want to hire someone to launch publicity campaign professionally, but can't afford it. An informal survey among entrepreneurs and business owners who have found that due to their lack of information or knowledge on the topic, many businesses typically overestimate or over budget...
- White papers 2003-01-01
- How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
- One of the oldest rules in direct marketing dictates the relative importance of key elements in any direct marketing campaign as follows in order: list, offer, and creative. Clearly, for any campaign to be successful, a person first needs to be targeting the right audience. A campaign can feature award-winning...
- White papers 2005-05-06
- Is Your Landing Page Fit For Purpose?
- This paper explains a surefire checklist to ensure you don't make the killer mistakes many companies make when developing a landing page: does it have a fair processing notice?; does it make it clear who the data controller is?; does it make it clear where the data is processed?; does...
- White papers 2008-01-22
- What Publishing Experts Think About Behavioural Targeting
- Behavioural targeting has matured significantly over 2006 and 2007 and now represents a fundamental element of most digital campaigns. Agencies and clients, led by media owners, have become more and more sophisticated at setting up segments that deliver specifically against the campaign targets and objectives that have led to its...
- White papers 2008-01-15
- What Makes Or Breaks Landing Pages
- For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...
- White papers 2008-01-15
- Top Strategies For Optimising Search Campaigns
- Relying solely on Bid Management Tools BMT may inhibit the use of creative ways of manipulating campaigns for better performance. A more effective way would be to navigate around BMT's functionalities to improve on reporting. This paper explains few points about search campaigns: keep campaign structures dynamic; use granular campaign...
- White papers 2008-01-08
- Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
- As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year ahead. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your...
- White papers 2008-09-30
- Obama v. McCain â Online!
- Setting politics and content aside, BNET art director Marc Mendell clicks through the McCain and Obama campaign Web sites, analyzing the effectiveness of their visual design. by Danielle Novy
- Image galleries 2008-11-03
- Anti-Bottled Water Campaigns Market the Tap
- I recently wrote about an attack campaign against bottled water that used slogans like "Bottled Water: 98% melted ice caps, 2% polar bear tears." The statements were obviously false, but in the fine print of every ad were the words, "If bottled water companies can lie, we can too." ...
- Blog posts 2009-08-25
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