Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Obama v. McCain – Online!
- Setting politics and content aside, BNET Art Director Marc Mendell clicks through the McCain and Obama campaign Web sites, analyzing the effectiveness of their visual design. Gallery Contents Smart Design Guides Eyes to...
- Articles 2008-10-31
Additional Resources
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- MTV, VH-1 launch consumer ad campaigns.
- MTV, VH-1 Launch Consumer Ad Campaigns NEW YORK - MTV: Music Television and VH-1 have both launched significant consumer advertising campaigns in an effort to better create awareness among viewers and non-viewers. MTV recently announced th...
- Research articles 1990-07-16
- Fueling the ads; Gas-price concerns drive new automotive campaigns.
- Byline: Jennette Smith Even though gas prices are declining a bit, concern about energy costs long-term are fueling new advertising campaigns by Detroit agencies. A series of new ad campaigns and promotions launched this summer and fall tout fu Byline:...
- Research articles 2005-10-31
- FUND-RAISING GOALS RISE: CAPITAL CAMPAIGNS MAY TOP $1.8 BILLION FOR LOCAL NONPROFITS.
- The Detroit Institute of Arts' $320 million fund-raising campaign announced last week brings the combined goals of local major campaigns under way or on the drawing boards to about $1.8 billion, a Crain's survey shows. Such campaigns are held in addition to fund-raisers for...
- Research articles 1999-04-26
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
- Targeted email campaigns generate nine times more revenue.
- Oct 27, 2005 (New Zealand Hardware Journal - ABIX via COMTEX) -- A report on targeted email campaigns has been issued by Jupiter Research. It is claimed in the report that applying web...
- Research articles 2005-10-27
- Drug Companies' Health Education Campaigns No Longer Speak Spanish
- For the first time in at least three years, drug companies have spent zero dollars on Spanish-language television for their unbranded health education ads, Nielsen-Monitor Plus reports. The wholescale write-off of Hispanic TV draws attention to how little Spanish-language provision there is in drug marketing. Of the...
- Blog posts 2008-10-03
- Multi-Touch Direct Marketing Campaigns Increase Results by Over 65%
- PointClear ( www.pointclear.com ), the Business Prospect Outsourcing company, documents that successful companies are shifting from large and costly single media campaigns to direct marketing campaigns that use a mix of media such as phone calls, email and direct mail to build familiarity and repetition with targeted prospects. The most...
- Research articles 2006-05-02
- Commentary: Unimaginative campaigns fail to ignite voters' passions
- While wondering if our gubernatorial race will ever heat up and why the City Council at-large race has been so low key, it hit me: We're bored by campaigns centered around personality attacks. Post- Katrina, such campaigns are not gaining any traction. Voters want a proven track record...
- Research articles 2007-10-08
- Grass-Roots Campaigns Seek to Knock Out Nader.
- By Joanna Weiss, The Boston Globe Knight Ridder/Tribune Business News May 26--Campaigns may die, but campaign operatives dust themselves off and move to the next project -- often carrying old grudges and philosophies with them. And while the next...
- Research articles 2004-05-26
- Increasing Response With 1:1 Campaigns
- The essence of one to one marketing campaigns is relationship marketing. One to one marketing campaigns are a potent tool to enhance lead generation, increase product usage and promote brand awareness. The only significant obstacle for most marketing professionals is the time and expense needed to implement the campaigns and...
- White papers 2009-03-19
- Now even more AdWords campaigns can use the Conversion Optimiser!
- The Conversion Optimiser is a free bid management tool that allows you to set your optimal cost-per-acquisition CPA values to make the most of your advertising spend and really drive profitability from AdWords. On average, campaigns using Conversion Optimiser see a 21% increase in conversions, combined with a...
- News items 2009-10-19
- Building Great Advertising Campaigns
- Many advertisements are a total waste of money, and most are marginal at best. Advertising campaigns are a complex mixture of art and science, and even the best advertisers often get it wrong. Still, you can raise the overall success of your advertising campaign with these tips on Building Great...
- White papers 2002-01-01
- Fortis Bank Marketing Campaigns Gain in Efficiency: SAS Enterprise Miner Reveals Hidden Patterns
- Fortis Bank is the largest financial institution in Belgium. In order to remain competitive and make sound strategic decisions, the bank wanted to improve its marketing campaigns to customers. SAS Enterprise Miner offered clean, reliable data, more relevant and cost-effective campaigns and better response rates. Shaped as multi-purpose software, Enterprise...
- Case studies
- Top Strategies For Optimising Search Campaigns
- Relying solely on Bid Management Tools BMT may inhibit the use of creative ways of manipulating campaigns for better performance. A more effective way would be to navigate around BMT's functionalities to improve on reporting. This paper explains few points about search campaigns: keep campaign structures dynamic; use granular campaign...
- White papers 2008-01-08
- ABC Cable on local roll: campaigns drive deals in diverse ad categories.(Marketing & Advertising)
- ABC Cable Networks Group is rolling out three campaigns aimed at driving local ad-sales revenues to cable operators that distribute Disney Channel, Toon Disney and ABC Family. Disney Channel replaced its "Playhouse Disney A-Z" local ABC Cable Networks...
- Research articles 2004-06-07
- Despite tough times, automakers still fuel campaigns.(Focus)
- Byline: Sherri Begin Grants made by the domestic automakers and their foundations still play a major role in local nonprofit campaigns, in spite of the challenges they face. The contributions of two of the Big Three automakers decreased last ye ...
- Research articles 2006-11-13
- Employers countering drug ad campaigns.(Benefits Management)
- Byline: MICHAEL PRINCE As drug manufacturers spend more money to advertise their products directly to consumers, employers have increased their own campaigns to slow down employee demand for these expensive drugs. Drug makers spent an estimated Byline: MICHAEL PRINCE ...
- Research articles 2003-02-24
- Comcast backs regionals with promo clout.(Comcast Corp. launches two promotional campaigns )
- Comcast Corp. is turning up the branding heat, having launched a pair of campaigns behind regional programming services this month. With the tagline "Smart TV," the top U.S. MSO is raising the profile for CN8: The Comcast Network, wh ...
- Research articles 2003-10-13
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
