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captain novolin

From the Vault: Novo Nordisk's "Captain Novolin" Nightmare: A reader wrote to me to complain that Pfizer was not a pioneer of drug-based video games, as I asserted its "Viva Cruiser" effort was for Viagra. She said: There was a game that Novo Nordisk put out about 15 years ago to promote their insulin called Captain Novolin....; Tags: Captain Novolin, Games, Personal Technology, Jim Edwards; Blog posts 2008-09-06

Sanofi Joins Pfizer in Drug-Based Video Game Business: Sanofi-Aventis has become the latest drug company to get into the online video game business. This time, it's for its ubiquitous sleeping pill, Ambien CR. The game is called "Silence Your Rooster." The game is part of Sanofi's ad campaign for Ambien, which the Wall Street Journal...; Tags: Pfizer Inc., Online Video, Video Game, Video, Sanofi, Games, Personal Technology, Jim Edwards; Blog posts 2008-09-25
New Media Opportunity for Drug Firms: Video Games: Perhaps you're tired of seeing the same healthy-looking people in drug ads hiking across craggy rocks or picking up their grandkids or wafting gently off to sleep while a slew of side effects (in fine print, natch) scrolls quickly by. If so, the pharmaceutical industry has another offer for you:...; Tags: Drug Company, Pharmaceutical Company, Video Game, Video, Games, Personal Technology, David P. Hamilton; Blog posts 2008-09-25
"Novartis Land" the Latest Entry in Weird Drug-Based Video Game Trend: Teva might want to ask Novartis where the latter got its idea for "Novartis Land," the HR video game that Novartis employees are asked to play in order to teach them about ethics. Novartis Land bears a strong resemblance to Teva's game, "Biologicsland." BNET readers will remember...; Tags: Novartis AG, Video Game, Video, Novartis Land, Games, Personal Technology, Jim Edwards; Blog posts 2009-03-23